10 Best Buy marketing leaders
Erik Jensen, Senior Vice President Marketing Loyalty & Membership, leads this group of Best Buy marketing leaders, which also includes vice presidents of marketing and media and directors of brand strategy, brand campaigns and content and influencer marketing. A reader can learn how marketing leaders work at Best Buy from people who have held the role.
Professionals to explore
Alisa Maloney
LinkedInExperience: Director, Brand Campaigns & Promotional Strategy · Best Buy
Alisa Maloney has been Director, Brand Campaigns & Promotional Strategy at Best Buy since May 2026, based in Maple Grove, Minnesota. At Best Buy, Alisa Maloney also lists Senior Marketing Manager, Media Strategy from 2024 to 2026 and Marketing Manager, Media Strategy from 2022 to 2024, and was a Senior Media Strategist at Media Kitchen from 2019 to 2021.
Amy Adams
LinkedInExperience: VP, Media · Best Buy
Amy Adams has been VP, Media at Best Buy since December 2025, based in the Chicago area. Amy Adams was VP, Media COE at Discover Financial Services from 2022 to 2025, Global Head of Personalization at McDonald's from 2020 to 2022 and SVP, Group Director at Apex Exchange, Publicis Groupe in 2016.
Andy Gorski
LinkedInExperience: Former Vice President Brand, Segment and Promotional Marketing · Best Buy
Andy Gorski is a former Vice President Brand, Segment and Promotional Marketing at Best Buy, a role held from May 2019 to August 2023. At Best Buy, Andy Gorski was also Sr. Director of Marketing, Category from 2017 to 2019 and Director of Marketing for Home Theater, Audio, Digital Imaging, Gaming, and Entertainment from 2015 to 2017, and has been Vice President, Head of Marketing at Factory Motor Parts since February 2024.
Carrie Craig
LinkedInExperience: Vice President Marketing · Best Buy
Carrie Craig has been Vice President Marketing at Best Buy since August 2026 and was Chief of Staff at Best Buy from 2025 to 2026. At Best Buy, Carrie Craig was also Sr. Director, Personalization and CRM Strategy from 2024 to 2025, Director, Personalization Strategy from 2023 to 2024 and Director, Best Buy Advertising Reporting and Insights from 2020 to 2022.
Derek Bodurka
LinkedInExperience: Brand and Category Marketing Director · Best Buy
Derek Bodurka has been Brand and Category Marketing Director at Best Buy since May 2017, based in Minneapolis, and was a Marketing Manager and Sr. Marketing Manager at Best Buy from 2014 to 2017. Derek Bodurka was an Account Supervisor at GTB from 2005 to 2012 and an Account Executive on Lincoln Mercury at GTB from 2003 to 2005.
Erik Jensen
LinkedInExperience: Senior Vice President Marketing Loyalty & Membership · Best Buy
Erik Jensen has been Senior Vice President Marketing Loyalty & Membership at Best Buy since August 2025. At Best Buy, Erik Jensen was also Vice President Marketing from 2023 to 2025, Vice President Organizational Effectiveness from 2021 to 2024, Sr. Director Transformation Lead from 2018 to 2021 and Sr. Director - Geek Squad Services from 2013 to 2015.
Kate Schmidt
LinkedInExperience: Former Senior Marketing Director, Media Strategy · Best Buy
Kate Schmidt is a former Senior Marketing Director, Media Strategy at Best Buy, a role held from June 2023 to August 2025 and described as leading enterprise media strategy. At Best Buy, Kate Schmidt was also Marketing Director, Media Strategy from 2017 to 2023 and Senior Marketing Manager, Paid Media Strategy from 2014 to 2017.
Marcie Venn
LinkedInExperience: Director, Content & Influencer Marketing Strategy · Best Buy
Marcie Venn has been Director, Content & Influencer Marketing Strategy at Best Buy since June 2022, based in Minneapolis. At Best Buy, Marcie Venn was also Director, Influencer Marketing & Creative Project Management from 2020 to 2022, Director, Creative Project Management from 2017 to 2020 and Senior Marketing Manager, Digital and Media Transformation from 2015 to 2017.
Megan Kubacki
LinkedInExperience: Senior Director, Partner & Category Marketing · Best Buy
Megan Kubacki has been Senior Director, Partner & Category Marketing at Best Buy since April 2026, with a headline naming retail media. At Best Buy, Megan Kubacki was also Director, Partner & Category Marketing from 2024 to 2026, a Senior Marketing Manager from 2019 to 2024 and a Marketing Manager from 2016 to 2019, and was a Brand Manager at Activision from 2014 to 2016.
Ricardo Rivera
LinkedInExperience: Director Brand Strategy · Best Buy
Ricardo Rivera has been Director Brand Strategy at Best Buy since March 2022, based in Minneapolis. At Best Buy, Ricardo Rivera was also Director Performance Management - US from 2021 to 2022, Sr. Director Marketing, Growth, Store Design - Mexico from 2020 to 2021 and Director of Marketing, Innovation, PR and Government Affairs - Mexico from 2018 to 2019.
Choose the right perspective
Match the person's marketing area, such as loyalty and membership, media, brand campaigns, category marketing or influencer content, to the decision you face. Weigh when each person held the role, since a current leader and someone who left a year or more ago will describe different conditions.
Questions to take into the conversation
- 01What did you focus on first when you took on your marketing role at Best Buy?
- 02How do you decide where marketing spend goes across brand, promotions, media and membership?
- 03What has your own marketing work at Best Buy taught you about marketing a consumer electronics retailer well?
Reaching Best Buy marketing leaders
How can I contact one of these Best Buy marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Best Buy, based on profile data retrieved on October 24, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Best Buy marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Best Buy marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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