10 American Family Insurance finance leaders
Chief Financial Officer, Vice President, Enterprise Controller, Vice President, Enterprise Finance and Director, FP&A are among the current titles held by these ten American Family Insurance finance leaders. A reader can learn how finance leaders work at American Family Insurance from people who have held the role.
Professionals to explore
Erin Sondergard
LinkedInExperience: Accounting Operations Director · American Family Insurance
Erin Sondergard has been Accounting Operations Director at American Family Insurance since January 2025 and was Accounting Reporting Director there from 2023 to 2025. Erin Sondergard was Accounting Reporting Manager at American Family Insurance from 2019 to 2023, Financial Close Process Manager there from 2018 to 2019 and Assistant Controller, Shared Services Accounting at Great Wolf Lodge from 2017 to 2018.
Jason Danielson
LinkedInExperience: Corporate FP&A Director · American Family Insurance
Jason Danielson has been Corporate FP&A Director at American Family Insurance since August 2014 and describes finance, reporting and modeling experience. Jason Danielson was Budgeting & Financial Analysis Practice Leader at Dean Health Insurance from 2007 to 2014 and Director of Forecasting & Planning at CUNA Mutual Group from 1998 to 2007.
Joe Freitas
LinkedInExperience: Vice President - Financial Planning and Anlaysis · American Family Insurance
Joe Freitas has been Vice President - Financial Planning and Anlaysis at American Family Insurance since August 2022 and was Chief Financial Officer at Main Street America Insurance from 2019 to 2022. Joe Freitas was Senior Vice President, Business Performance and Financial Planning & Analysis at The Hanover Insurance Group from 2017 to 2019 and Vice President - Finance there from 2000 to 2016.
Kari Davis
LinkedInExperience: Financial Reporting Controls Director · American Family Insurance
Kari Davis has been Financial Reporting Controls Director at American Family Insurance since March 2023 and was Financial Reporting Controls Manager there from 2018 to 2023. Kari Davis was Financial Reporting Controls Lead Analyst at American Family Insurance from 2017 to 2018, Internal Controls Data Quality Consultant there from 2014 to 2017 and Internal Controls Analyst there from 2011 to 2014.
Kari Grasee
LinkedInExperience: Vice President, Enterprise Controller · American Family Insurance
Kari Grasee has been Vice President, Enterprise Controller at American Family Insurance since July 2023 and was Vice President Business Workplace Services there from 2017 to 2023. Kari Grasee was Information and Data Management Vice President at American Family Insurance from 2015 to 2017, Vp, Controller there from 2006 to 2015 and Director Of Accounting there from 2004 to 2006.
Matt Russell
LinkedInExperience: Business Development Finance Director · American Family Insurance
Matt Russell has been Business Development Finance Director at American Family Insurance since May 2022, in the Finance & Accounting department, and lists Business Development Finance and Operations Manager there since 2019. Matt Russell was Business Development Financial Planning & Analysis Advisor at American Family Insurance from 2017 to 2022 and Midvale Business Performance Senior Analyst there from 2013 to 2017.
Morgan Griffiths
LinkedInExperience: Director, FP&A · American Family Insurance
Morgan Griffiths has been Director, FP&A at American Family Insurance since September 2025 and was Senior Manager, FP&A there from 2022 to 2025. Morgan Griffiths was Manager, Segment Reporting & Analytics at Homesite Insurance from 2020 to 2022, a Financial Analyst there from 2017 to 2020 and Lead Financial Analyst at Liberty Mutual Insurance from 2016 to 2017.
Rick Schelthelm
LinkedInExperience: Vice President, Enterprise Finance · American Family Insurance
Rick Schelthelm has been Vice President, Enterprise Finance at American Family Insurance since September 2022 and also lists the role Financial Planning and Analysis Director there since 2009. Rick Schelthelm was Accounting Director at American Family Mutual Insurance from 2006 to 2009 and Property & Casualty Tax Manager at American Family Insurance from 1999 to 2006.
Robert Morin
LinkedInExperience: Director of Financial Planning and Analysis - American Family Direct Companies · American Family Insurance
Robert Morin was Director of Financial Planning and Analysis - American Family Direct Companies at American Family Insurance from July 2022 to April 2026, in the Finance & Accounting department, and has been AVP, Business Operations and Portfolio Management at Bold Penguin since July 2026. Robert Morin was Head Of Portfolio Management at Homesite Insurance from 2020 to 2022.
Troy Van Beek
LinkedInExperience: Chief Financial Officer · American Family Insurance
Troy Van Beek has been Chief Financial Officer at American Family Insurance since January 2022 and was Controller, Vice President there from 2015 to 2020. Troy Van Beek was Enterprise Capital Management Director at American Family Insurance from 2014 to 2015, Technical Accounting & Research Manager there from 2012 to 2014 and worked in Accounting Research there from 2010 to 2012.
Choose the right perspective
Match the person's area, such as planning and analysis, controllership, accounting operations or financial reporting controls, to the decision you face, since each sees different problems. Check whether each role is current and when it started to judge how recent their view is.
Questions to take into the conversation
- 01What did you change first when you took on your current finance role, and why?
- 02How do you decide which numbers leadership sees every month and which stay in the background?
- 03What has your own work taught you about building a forecast that people trust?
Reaching American Family Insurance finance leaders
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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