Marketplaces
10 CFOs in Marketplaces
These ten people have served as chief financial officers of online marketplaces, including consumer resale apps, classifieds platforms and B2B marketplaces. Readers can learn how CFOs approach planning, reporting and capital decisions in marketplace businesses.
Professionals to explore
01—10Areeb Pasha
LinkedInExperience: CFO · Dubizzle Group
CFO at Dubizzle Group since May 2025; the profile describes Dubizzle Group as the largest general classifieds platform. Dubizzle Group roles also listed include Deputy CFO (2023–2025) and Director - FP&A (2020–2022), plus CFO at CarFirst (2018–2020) and Adjunct Faculty - Sports Management at Lahore University of Management Sciences (2018–2024).
Christopher Hardy
LinkedInExperience: US Chief Financial Officer · Mercari US
US Chief Financial Officer at Mercari US since January 2025; the profile describes Mercari as a selling app for buying and selling almost anything, from fashion to electronics. Other listed roles include Vice President, Finance And Operations at Mercari US (2018–2025), Director, Global Transaction Taxes at LinkedIn (2013–2018) and Tax Attorney at Hardy Group PLC (2006–2013).
Elisabeth Peyraube
LinkedInExperience: Chief Financial Officer · Adevinta
Chief Financial Officer at Adevinta since September 2023; the profile describes Adevinta as an online classifieds group in Europe spanning consumer goods, mobility, real estate, holiday rentals and jobs. Other listed roles include CFO, Deputy CEO at Brut. (2022–2023), CFO & COO Match Group EMEA APAC (2018–2022) and CFO Meetic at Match Group (2013–2018).
Jason Lee
LinkedInExperience: Chief Financial Officer · Faire
Chief Financial Officer at Faire since July 2024, after serving there as VP Head of Finance, Corp Biz Dev, Investor Relations (2023–2024); the profile describes Faire as an online wholesale marketplace for retailers and brands. Square roles listed include VP Head of Finance & Strategy, Square (2012–2023) and VP Head of Investor Relations (2014–2021).
Jitin Diwan
LinkedInExperience: Chief Financial Officer · IndiaMART InterMESH Limited
Chief Financial Officer at IndiaMART InterMESH Limited since May 2024; the profile describes IndiaMART as India's largest online B2B marketplace, connecting buyers with suppliers. Other listed roles include Vice President Finance at Upstox (2022–2024), Head Of Financial Planning Analysis at Amazon (2020–2022) and Finance Business Partner at Amazon (2019–2020).
Kristin Schaefer
LinkedInExperience: Chief Financial Officer · Whatnot
Chief Financial Officer at Whatnot since June 2026; the profile describes Whatnot as a live shopping marketplace where users shop, sell and connect, with auctions and flash sales. Other listed roles include General Partner at Atomic (2022–2026), Chief Financial Officer at Postmates by Uber (2012–2021) and Associate at Clarium Capital Management (2008–2010).
Mark Fleetwood
LinkedInExperience: Chief Financial Officer · Marktplaats
Chief Financial Officer at Marktplaats since June 2025, with a headline covering Marktplaats, 2dehands and 2ememain; the profile describes Marktplaats as the largest advertising platform in the Netherlands for new and used goods. Other listed roles include Chief Financial Officer at ScS (2023–2025), Chief Financial Officer at END. (2018–2023) and Corporate Finance Director at Grainger plc (2013–2018).
Michael Eggers
LinkedInExperience: Chief Operating Officer & Chief Financial Officer · OfferUp
Chief Operating Officer & Chief Financial Officer at OfferUp since June 2020; the profile describes OfferUp as a platform that lets local buyers and sellers connect and sell various products. Other listed roles include Head of Global Sales and Business Operations (2015–2020) and Finance Director (2012–2015) at Amazon Web Services (AWS), and CFO at RealNetworks (2006–2012).
Sumeet Kapur
LinkedInExperience: Chief Financial Officer · Industrybuying
Chief Financial Officer at Industrybuying since January 2026; the profile describes Industrybuying as India's largest marketplace for industrial goods, business supplies, MRO products, tools and equipment. Other listed roles include Founder of Wellcure (2019–2026), Cofounder & CFO at nearbuy.com (2011–2017) and Regional Finance Director, Emerging Markets (APAC) at Groupon (2013–2015).
Vincent Peng
LinkedInExperience: Vice President, Finance CFO · Poshmark
Former Vice President, Finance CFO at Poshmark (2020–2022), which the profile describes as a multi-category online social marketplace that went public on the Nasdaq in 2021; the profile mentions leading a 45-person finance, accounting, investor relations and legal team. Also listed: CFO GM International Business at Outschool since 2022 and Vice President Finance at Poshmark (2019–2020).
Choose the right perspective
Match the CFO's marketplace type to yours, since consumer resale, classifieds and B2B wholesale marketplaces earn revenue and spend on growth in different ways. Check whether the CFO role is current and whether it covers the whole company or one market.
Questions to take into the conversation
- 01How do you decide on take rates and fees without slowing buyer or seller growth?
- 02Which unit economics do you track most closely for a marketplace, and how do you report them to the board?
- 03How do you plan marketing spend across the supply and demand sides of the marketplace?
Reaching CFOs in Marketplaces
How can I contact one of these CFOs in Marketplaces?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Dubizzle Group, Mercari US and Adevinta, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach CFOs in Marketplaces?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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