Financial technology
10 Chime marketing leaders
These ten people lead or have led marketing at Chime, including two chief marketing officers and vice presidents and senior directors of brand, product marketing, growth marketing and enterprise marketing. A reader can learn how a consumer fintech company builds its brand, runs paid and organic growth and markets new products to members and employers.
Professionals to explore
01—10Chris Terschluse
LinkedInExperience: Head of Marketing and Organic Growth · Chime
Former Head of Marketing and Organic Growth at Chime (2017–2021) and Director of Brand and Community at Chime (2021–2023); the profile headline describes Chris Terschluse as a founding marketing leader at Chime. Also VP of Marketing & Growth at Output Inc. (2023–2026) and Head of Marketing at Casa since September 2026.
Dan Guy
LinkedInExperience: Sr. Director of Growth Product & Marketing · Chime
Sr. Director of Growth Product & Marketing at Chime since November 2025, and former Interim Sr. Director of Paid Media at Chime (2025), a director-level marketing role according to the profile. Dan Guy was also Head of Marketing at Shef (2023–2024), VP, Marketing at 23andMe (2022) and CMO Lemonaid at 23andMe (2021–2022).
John Docal
LinkedInExperience: Senior Director of Product Marketing · Chime
Senior Director of Product Marketing at Chime since January 2026, a director-level role in the marketing department according to the profile. John Docal was previously PMM, Card & Lending at Cash App (2025–2026) and Vice President Marketing at Local Kitchens (2024–2025).
John Hession
LinkedInExperience: Senior Director, Growth Marketing Media and Partnerships · Chime
Senior Director, Growth Marketing Media and Partnerships at Chime since September 2022, a senior role in the marketing department according to the profile. John Hession was previously Senior Vice President, Marketing & Growth at Modsy (2021–2022) and Vice President, Growth at Gametime (2014–2019).
Kevin Platshon
LinkedInExperience: Vice President Product Marketing · Chime
Vice President Product Marketing at Chime since February 2026; the profile headline reads Vice President Product Marketing & Consumer Insights. Kevin Platshon was previously Chief Marketing and Product Officer at Possible (2021–2026), having also held the Chief Marketing Officer title there (2021–2022).
Melissa Alvarado
LinkedInExperience: CMO · Chime
Former CMO at Chime (2020–2022), a C-level role in the marketing department according to the profile. Melissa Alvarado was also VP, Growth & Analytics at Chime from March 2015 to February 2020, a vice president level role in the marketing department.
Meredith Dupont
LinkedInExperience: Senior Director, Growth Content & Organic Growth · Chime
Senior Director, Growth Content & Organic Growth at Chime since June 2026, leading creative strategy for direct response performance marketing across paid channels and SEO/AEO work. Meredith Dupont was previously Senior Director, Growth Marketing & GTM at Chime (2025–2026).
Nicole Beal
LinkedInExperience: VP of Marketing, Chime Enterprise · Chime
VP of Marketing, Chime Enterprise at Chime since February 2025. Nicole Beal was previously VP of Global Marketing at Rapyd (2023–2025), VP of Enterprise Marketing and Demand Generation at Rapyd (2021–2023) and Head of Marketing, Enterprise at Payoneer (2018–2021).
Orlando Baeza
LinkedInExperience: VP of Brand & Creative · Chime
VP of Brand & Creative at Chime since May 2025, and former VP of Brand at Chime (2024–2025). The profile headline describes Orlando Baeza as a former CMO/CRO with past roles at Nike, Activision, Paramount, Adidas, Kajabi and BuzzFeed, and as co-founder of Unentitled Studio.
Vineet Mehra
LinkedInExperience: Chief Marketing Officer · Chime
Chief Marketing Officer at Chime from January 2022 to December 2025, and Chief Growth and Marketing Officer at Chime since December 2025. The profile headline lists Vineet Mehra among the 3X Forbes 50 Most Influential CMOs and AdWeek's Top 20 Tech CMOs, and as past chairman of Effie Worldwide and a public board director at Lovesac.
Choose the right perspective
Match the person to the marketing work behind your question, since brand and creative, paid growth and media, product marketing and enterprise marketing to employers each draw on different skills. Check each person's dates, because some led Chime marketing in earlier stages of the company and have since moved on.
Questions to take into the conversation
- 01How does Chime balance brand campaigns against paid performance channels when planning its marketing budget?
- 02How does Chime decide which channels to use for acquiring new members, and how is success measured?
- 03How is marketing a new feature to existing Chime members run differently from marketing to employers through Chime's enterprise business?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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