10 CMOs in Beverages
Ten beverage businesses, from Molson Coors, Diageo and PepsiCo India Beverages to Suntory Beverage & Food Europe, innocent drinks, Singha Corporation, Harvest Hill, Vita Coco, Gorilla Energy Drink and Milestone Brands, each have a sitting CMO here. Their earlier roles include innovation, category expansion, brand director posts on Pepsi, Gatorade and Robinsons, and Red Bull marketing, useful to a brand splitting money across brand building, launches and retail activation.
Professionals to explore
Cristina Diezhandino
LinkedInExperience: Chief Marketing Officer · Diageo
Chief Marketing Officer at Diageo since 2020, Cristina Diezhandino is based in London and was Global Category Director Scotch and Reserve Brands (2017–2020), Managing Director Global Reserve (2015–2017), General Manager Central America & Caribbean (2013–2015) and Marketing & Innovation Director Africa (2009–2012) at Diageo, a fit for questions on marketing a Scotch and reserve brand portfolio across regions.
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Ilene Bergenfeld
LinkedInExperience: Chief Marketing Officer · Harvest Hill Beverage Company
Hydration and beverage brand questions suit Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company since 2014, after Senior Director of Marketing, Global Snacks Group at PepsiCo (2012–2014). Other PepsiCo titles are Senior Director of Marketing, Global Hydration (2011–2012) and North American Beverages (2010–2011), with Senior Vice President at SymphonyIRI/Information Resources Inc (2008–2010).
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Jane Prior
LinkedInExperience: Chief Marketing Officer · Vita Coco
Vita Coco has been the home of Jane Prior since 2009, as VP, US Marketing (2009–2014) and Chief Marketing Officer since 2014. Prior was also Director of Marketing at Red Bull New York (2006–2008) and Manager, Marketing and Communications at Maxim Sports Marketing (2002–2006), and has been a Board Member at Pip & Nut | B Corp since 2024, a fit for US beverage brand marketing questions.
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Kirsty Hunter
LinkedInExperience: Chief Marketing Officer · innocent drinks
Kirsty Hunter has been Chief Marketing Officer at innocent drinks since 2020, a role whose scope includes transformation, innovation, R&D, international, corporate comms and sustainability. At Britvic plc, Hunter was Global Category Marketing Director - Flavour Concentrates, Kids, Water Plus and Future Innovation (2018–2020) and Brand Marketing Director UK - Robinsons, Fruit Shoot, Drench, and Aqua Libra (2015–2018), a fit for drinks brand and innovation questions.
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Matthew Pechman
LinkedInExperience: Chief Marketing Officer · Milestone Brands, LLC
Matthew Pechman leads all marketing activity for Milestone Brands, LLC as Chief Marketing Officer since 2022, with brands such as Dulce Vida Tequila, Empress 1908 Gin and Campo Bravo Tequila. Pechman was Head Of Marketing, Shiner Beers and Trumer Pils at The Gambrinus Company (2020–2022), Chief Marketing Officer, Armand de Brignac Champagne and D'USSE Cognac (2019–2020) and Vice President Marketing at Deep Eddy Vodka (2017–2019).
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Oliver Holzmann
LinkedInExperience: Chief Marketing Officer · Gorilla Energy Drink
Leading global marketing across 29+ markets and rebuilding global brand architecture are part of Oliver Holzmann's work as Chief Marketing Officer at Gorilla Energy Drink since 2025. Holzmann was Vice President Global Marketing at Black Diamond Equipment (2020–2023), and at Red Bull VP of Marketing USA WEBU (2015–2019) and Head of Culture & On Premise Marketing USA (2012–2015), a fit for energy drink and on-premise marketing questions.
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Pauline Varga
LinkedInExperience: Chief Marketing Officer · Suntory Beverage & Food Europe
Category expansion is the thread for Pauline Varga, Chief Marketing Officer at SUNTORY BEVERAGE & FOOD EUROPE since 2026, after Chief Category Expansion Officer at Suntory Beverage & Food (2024–2026). Varga was also Directrice Marketing Marketing Vice President at Suntory Beverage & Food France (2018–2023) and General Manager Danone Yoghurt & Category Advocacy - Member of the European Dairy leadership board at Danone (2016–2018), a fit for questions on entering new drink categories.
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Sofia Colucci
LinkedInExperience: Chief Marketing Officer · Molson Coors Beverage Company
Sofia Colucci has been Chief Marketing Officer at Molson Coors Beverage Company since 2023, after Global Vice President - Miller Family of Brands & Economy Portfolio (2021–2023). Colucci also held Global Vice President - Miller Family of Brands (2020–2021) and Vice President - North America Innovation (2019–2020) there, and Vice President Innovation at MillerCoors (2018–2019), a fit for questions on innovation and managing a family of brands.
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Tarun Bhagat
LinkedInExperience: Chief Marketing Officer, India Beverages · PepsiCo
PepsiCo's India Beverages marketing sits with Tarun Bhagat, who holds two current titles there: Chief Marketing Officer, India Beverages since 2023 and Chief Marketing Officer and Lead Away from Home Channel, India BU Beverages since 2024. Earlier PepsiCo titles are Senior Director Marketing-M.Dew,7Up,Mirinda-International Beverages (2021–2023), Brand Director-Pepsi, Gatorade and Aquafina (2018–2021) and Associate Director, Lay's Marketing & Innovation Global Snacks Group (2015–2018).
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Titiporn Thammapimookkul
LinkedInExperience: Chief Marketing Officer · Singha Corporation
From Bangkok, Titiporn Thammapimookkul has been Chief Marketing Officer at Singha Corporation since 2020, covering Boonrawd Trading and Singha Worldwide, after Marketing Director there (2015–2020). Thammapimookkul was also Senior Vice President at Citi (2007–2014), a fit for questions on marketing the Singha brand at home in Thailand and through its worldwide business.
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Choose the right perspective
For innovation and new categories, Sofia Colucci, Pauline Varga and Kirsty Hunter have held innovation or category expansion titles; for channel activation, Tarun Bhagat holds the Lead Away from Home Channel title at PepsiCo India. Cristina Diezhandino and Matthew Pechman fit portfolio questions across Scotch and spirits brands, Oliver Holzmann covers brand architecture across 29+ markets, Titiporn Thammapimookkul covers Singha, and Ilene Bergenfeld and Jane Prior have each held a CMO title at one company since 2014.
Questions to take into the conversation
- 01How should a beverage brand split its marketing budget between always-on brand building and new product launches?
- 02Which retail and on-premise activations actually move volume for a drinks brand, and how do you measure them?
- 03When one drinks brand sells in dozens of markets, which parts should be fixed globally and which left to local teams?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.