10 CMOs in Enterprise SaaS
SAP has two of these enterprise SaaS chief marketing officers, its global CMO and its CMO for AI; the other eight hold the CMO title at Databricks, Workday, Informatica, Nutanix, Dynatrace, Sage, OneStream Software and Zendesk. Six have held a CMO title at more than one company. Talk to them when you are deciding how to split marketing between brand, demand generation and product marketing, or repositioning a product category.
Professionals to explore
Ada Agrait
LinkedInExperience: Global Chief Marketing Officer and Member of the Extended Board · SAP
Responsible for SAP's global marketing strategy across all marketing functions, Ada Agrait has been Global Chief Marketing Officer and Member of the Extended Board at SAP since January 2025. Ada was Executive Vice President and Global Head of Corporate Marketing at SAP (2022-2025) and Vice President, Commercial Marketing at Microsoft (2018-2021). The pick for organizing marketing across a global enterprise software company.
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Brenda Bown
LinkedInExperience: Chief Marketing Officer (CMO) - AI · SAP
Marketing a new AI product line inside SAP's portfolio is the fit for Brenda Bown, Chief Marketing Officer (CMO) - AI at SAP since June 2024, with responsibility for SAP's marketing strategy, plan and execution for Business AI and Joule. Brenda was Chief Marketing Officer (CMO) - Service Cloud at Salesforce (2021-2024) and General Manager - Microsoft Business Applications at Microsoft (2018-2021).
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Emma Chalwin
LinkedInExperience: Chief Marketing Officer · Workday
Field marketing, and how a global field team supports enterprise sales, are the questions for Emma Chalwin, Chief Marketing Officer at Workday since January 2023. At Salesforce, Emma has held EVP & Global Field Marketing (from 2021) and SVP Global Field Marketing (from 2020) titles, and brings more than 30 years in marketing.
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Ingrid Cazeaux
LinkedInExperience: Senior Vice President & Chief Marketing Officer · Sage
Two decades in one CMO role give Ingrid Cazeaux a long view on how enterprise software marketing has changed and how to keep a brand consistent across years. Ingrid has been Senior Vice President & Chief Marketing Officer at Sage since June 2006, after Senior Vice President, Marketing at Verizon Business (1998-2006), and was a Product Manager at Microsoft (1990-1998).
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Jim Kruger
LinkedInExperience: Executive Vice President Chief Marketing Officer · Informatica
Four CMO roles make Jim Kruger a fit for questions on stepping into a new CMO job. Jim has been Executive Vice President Chief Marketing Officer at Informatica since January 2022, and was Chief Marketing Officer at Veeam Software (2019-2022), Senior Vice President, Product and Solutions Marketing at Veeam (2018-2019), Chief Marketing Officer at Intermedia Intelligent Communications (2017) and Chief Marketing Officer and Executive Vice President at Polycom (2013-2017).
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Laura Heisman
LinkedInExperience: Chief Marketing Officer · Dynatrace
Laura Heisman has been Chief Marketing Officer at Dynatrace since January 2024, and was Chief Marketing Officer at VMware (2022-2024). Laura was Vice President, Communications and Corporate Marketing, Executive Leadership Team at GitHub (2017-2021) and Vice President, Communications at Citrix (2006-2017). The communications background suits questions on corporate narrative and communications alongside demand.
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Mandy Dhaliwal
LinkedInExperience: Chief Marketing Officer · Nutanix
How the CMO job differs from one company to the next is a good question for Mandy Dhaliwal, who has held three CMO roles: at Nutanix since April 2022, at Boomi (2018-2022) and at Fugue (2016-2018). Mandy also sits on the Quiq board and holds a founding seat at CMO Huddles.
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Rick Schultz
LinkedInExperience: Chief Marketing Officer · Databricks
Since March 2017, Rick Schultz has been Chief Marketing Officer at Databricks, with product marketing, demand generation and operations skills and more than 25 years leading enterprise software marketing teams. Rick was Senior Vice President, Marketing at Alteryx (2012-2016) and VP Product Marketing, Oracle Database, Middleware and Analytics at Oracle (2008-2012), and has sat on the Celigo board since 2025.
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Tifenn Dano Kwan
LinkedInExperience: Chief Marketing Officer · Zendesk
Tifenn Dano Kwan has been Chief Marketing Officer at Zendesk since May 2026, and was Chief Marketing Officer at Amplitude (2022-2026) and at Collibra (2021-2022). Tifenn sits on the G2 Executive Advisory Board and focuses on measurable impact, AI integration and execution in marketing, including category pivots and scaling global teams. A fit for questions on making marketing accountable for revenue.
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Tim Minahan
LinkedInExperience: SVP & Chief Marketing Officer · OneStream Software
Category creation and repeat-CMO questions suit Tim Minahan, SVP & Chief Marketing Officer at OneStream Software since June 2023, who works on go-to-market strategy, demand generation and M&A. Tim was EVP of Business Strategy & Chief Marketing Officer at Citrix (2015-2023), SVP and Chief Marketing Officer, SAP Cloud and Line of Business at SAP (2013-2015) and Chief Marketing Officer at SAP Ariba (2007-2012).
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Choose the right perspective
For category and positioning questions, Tifenn Dano Kwan (category pivots) and Tim Minahan (creating new markets) are the closest fits, with Rick Schultz for data and analytics product marketing. Ada Agrait (SAP's global CMO) and Ingrid Cazeaux (Sage's CMO since 2006) fit questions on organizing global corporate marketing, and Emma Chalwin on field marketing. Brenda Bown, Jim Kruger, Mandy Dhaliwal and Laura Heisman suit product and solutions marketing, communications or repeat-CMO questions.
Questions to take into the conversation
- 01How should an enterprise SaaS CMO split budget between brand, demand generation and product marketing when headcount is flat?
- 02When does a category-creation message start to hurt pipeline, and how do you know it is time to reposition?
- 03How do you measure field marketing's contribution to pipeline when enterprise sales cycles run longer than a year?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.