Financial technology
10 CMOs in Financial Technology
These ten executives hold or have held the chief marketing officer title at financial technology companies. A reader can learn from them how fintech marketing teams build a brand, organize growth and product marketing, and earn customer trust for financial products.
Professionals to explore
01—10Anne Hay
LinkedInExperience: EVP, Chief Marketing Officer · PayNearMe
EVP, Chief Marketing Officer at PayNearMe since February 2024, after serving there as SVP, Chief Marketing Officer (2023–2024) and VP, Head of Marketing (2018–2023). Her profile describes PayNearMe as a tech company focused on the payment experience and describes her as a B2B marketing and payments tech executive. She was Director Field Marketing, Merchant and Bill Payment Solutions at ACI Worldwide (2016–2018).
Catherine Ferdon
LinkedInExperience: Chief Marketing Officer · Coinbase
Chief Marketing Officer at Coinbase since September 2025, a company her profile lists as a financial services company. She was previously Chief Marketing Officer at Cash App (2023–2025) and Head of Marketing & Brand - Cash App (Block, Inc.) at Cash App (2016–2023), and worked in Cash App Brand Communications at Square (2013–2016).
David Sandstrom
LinkedInExperience: Chief Marketing Officer · Klarna
Chief Marketing Officer at Klarna since April 2017; his profile says Sebastian Siemiatkowski hired him at Klarna in 2017. The profile describes two decades spent building the brand, the organization and the commercial engine that turn a business with potential into scale, in two industries. He also holds investor and advisor roles at Supernormal™, CHIMI and CDLP.
Jack Cummings
LinkedInExperience: Chief Marketing Officer · Payhawk
Chief Marketing Officer at Payhawk since July 2024, a company his profile lists as a financial services company; he also served there as Chief Revenue Officer (Interim) (2024–2025). His other Payhawk roles were SVP Global Marketing (2022–2024) and VP Product Marketing (2022–2023), and he was Senior Product Marketing Manager at Improbable (2019–2022).
Jonathan Soffin
LinkedInExperience: Chief Marketing Officer · Marqeta
Chief Marketing Officer at Marqeta since August 2025; his profile describes Marqeta as a financial services company that provides card issuing and payment solutions to businesses. He was previously VP, Head of Global Brand & Product Marketing (2022–2025) and VP, Global Product Marketing (2021–2022) at Blackhawk Network, and Head of Marketing - Payments at ADP (2020–2021).
Juan Bongiovanni
LinkedInExperience: Chief Marketing Officer · N26
Former Chief Marketing Officer at N26 (2024–2025), where his profile says he led the bank's global marketing organization as it came out of years of BaFin customer-growth restrictions and moved from everyday banking into savings and investing, and restructured the marketing and growth team. He was previously Head of Growth & Marketing (2023) and Head of Growth (2021–2023) at Trade Republic.
Lauren Stafford Webb
LinkedInExperience: Chief Marketing Officer · SoFi
Chief Marketing Officer at SoFi since June 2019; her profile describes SoFi as a financial solutions company with products for students, home equity, mortgage and investing. She was previously Intuit Marketing Vice President (2019) and Intuit Marketing Director (2017–2018) at Intuit, and COVERGIRL Senior Brand Manager (2014–2015) and Herbal Essences Brand Manager (2012–2014) at Procter & Gamble.
Michele Rousseau
LinkedInExperience: Chief Marketing Officer · Starling
Chief Marketing Officer at Starling since November 2024; her profile describes Starling as a banking company whose bank offers personal and business banking services online. She was previously SVP, Global Marketing & Creative at Expedia Group (2021–2024), and at Apple she was Managing Director (2019–2021) and Brand Director (2016–2019).
Rory O'Neill
LinkedInExperience: Chief Marketing Officer · Checkout.com
Chief Marketing Officer at Checkout.com since January 2024; his profile describes Checkout.com as a financial services company that provides payment services. He was previously Chief Marketing Officer at Planet (2017–2023), and at Samsung Electronics he was Vice President Brand & Product Marketing (2015–2017) and VP Marketing, Samsung Mobile Europe (2013–2015).
Sarah Frese
LinkedInExperience: Chief Marketing Officer · Airtm
Chief Marketing Officer at Airtm since October 2025; her profile describes Airtm as a financial services company that lets individuals send and receive payments without borders. She was previously Director Head of Product & International Marketing at Robinhood (2023–2025), Director Global Product Marketing, Loyalty & Shopping at PayPal (2021–2023) and Global Head of Product Marketing, Uber Money at Uber (2019–2020).
Choose the right perspective
Match the person's customer to yours, since marketing a consumer finance app differs from selling payment or finance infrastructure to businesses. If you are building a marketing function rather than running an established one, favor people whose profiles show them taking the top marketing role at a company that was still scaling.
Questions to take into the conversation
- 01How did you balance brand building against performance marketing and paid acquisition, and how did you measure the return on each?
- 02How did you work with compliance and legal teams to get marketing for regulated financial products approved without slowing campaigns down?
- 03What did you change in the marketing and growth organization when you took over, and what would you do differently?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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