Financial technology
10 VPs of Sales in Financial Technology
These ten sales executives hold or have held vice president of sales titles at financial technology companies. A reader can learn how they built and led fintech sales teams, planned their go-to-market approach and sold financial technology products to their customers.
Professionals to explore
01—10Josh Rose
LinkedInExperience: VP, Sales - Platforms & Embedded Financial Services · Adyen
VP, Sales - Platforms & Embedded Financial Services at Adyen since 2024. His profile describes him as a payments professional in the financial technology space who helps platforms and marketplaces at Adyen integrate payments and financial services such as capital. He was Director, Commercial Sales (2022–2024) and Senior Sales Manager (2020–2022) at Checkout.com.
Justin Zawaly
LinkedInExperience: Vice President of Sales Payments and Growth Verticals · FIS
Former Vice President of Sales Payments and Growth Verticals at FIS (2018–2023) and Vice President of Sales at Quavo Fraud & Disputes since April 2026. He was also New Logo Senior Sales Leader at Alkami Technology (2024–2026). His profile cites payments and fintech leadership, teams he led that generated over $1 billion in incremental revenue, and strategic partnerships he negotiated.
Liz Boag
LinkedInExperience: Vice President of Sales · Float
Vice President of Sales at Float since August 2026; the profile describes Float as a business finance platform for Canada that offers corporate cards, bill payments and expense management software. At Float she is also listed as Sr. Director, Sales and Customer Activation since 2025, and she was Sr. Director, Sales there (2024–2025).
Mark Coffey
LinkedInExperience: Vice President Sales · FIS
Vice President Sales at FIS since 2017; the profile describes FIS as a global financial technology company offering banking, lending, payment and investment solutions for financial institutions. He was Vice President Business Development at SunGard - now part of FIS (2010–2017) and Senior Treasury Consultant at SunGard Data Systems (1999–2008).
Matt Edwards
LinkedInExperience: VP of Sales, Digital Banking and Payments · Fiserv
VP of Sales, Digital Banking and Payments at Fiserv since 2025; the profile describes Fiserv as a global fintech and payments company that provides solutions for banking and global commerce. He was also VP of Sales Utility and Telco at ACI Worldwide (2021–2023), Chief Growth Officer at iPaySmart (2023–2025) and Sr. Sales Director at InvoiceCloud, Inc. (2018–2021).
Mikel Mendieta
LinkedInExperience: VP of Sales · Qwist
VP of Sales at Qwist since August 2025, after serving there as Head of Sales (2024–2025) and Senior Sales Manager (2023–2024). The profile describes Qwist as a financial services company that provides access to real-time financial data and PSD2 API integration. He was also Sales Manager at Banking Circle Group (2022–2023).
Noah Levie
LinkedInExperience: Vice President Sales, Payment & Risk Technologies · Fiserv
Former Vice President Sales, Payment & Risk Technologies at Fiserv (2015–2021) and Vice President, North American Sales & Account Management at Solifi since 2021. He was also Sr. Director Sales, Advanced Analytics and Decision Management Systems at FICO (2004–2015). His profile describes him as an executive fintech sales leader who leads and develops sales teams.
Ron Suhr
LinkedInExperience: Vice President of Sales · Finovifi
Vice President of Sales at Finovifi since November 2022 and Senior Vice President of Core Sales & Account Management there since September 2026. His profile headline cites core banking technology, community banking strategy and fintech and BaaS solution positioning. The profile also lists Vice President of Sales at Modern Banking Systems, Inc. since November 2022.
Shahista K
LinkedInExperience: Vice President of Sales · Paysharp
Vice President of Sales at Paysharp since April 2026; the profile also lists Assistant Vice President - Sales at Paysharp since 2022 and Business Development Manager there (2020–2022). It describes Paysharp as a fintech startup headquartered in Chennai that offers a B2B payment gateway, payment APIs, automatic payment reconciliation and virtual account solutions.
Sid Masso
LinkedInExperience: Vice President of Sales · Finix
Vice President of Sales at Finix since December 2025, after serving as Director of Enterprise Sales at Finix (2023–2025). The profile describes Finix as a payments technology provider that enables businesses to accept and send payments online or in person. He was also Director of Sales, Enterprise (2022–2023) and Manager of Enterprise Sales (2022) at Stax Payments.
Choose the right perspective
Match the person's buyer type and company stage to your situation, since selling to financial institutions, merchants and small businesses calls for different sales motions. Check whether their vice president of sales role is current or past and which segment or region it covered.
Questions to take into the conversation
- 01How did you structure your sales team and territories when selling fintech products to financial institutions or businesses?
- 02What slowed deals down most in your sales cycle, and what did you change to shorten it?
- 03How did you hire, ramp and coach account executives for a technical financial product?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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