Beverages
10 Coca-Cola marketing leaders
These ten marketing directors, vice presidents and senior vice presidents have led brand, category and regional marketing at The Coca-Cola Company. A reader can learn from them how marketing is split between global brand teams and regional teams and how brand plans are turned into work in individual markets.
Professionals to explore
01—10Abhijit Datta
LinkedInExperience: Vice President, Global Brand Strategy- Juices · The Coca-Cola Company
Vice President, Global Brand Strategy- Juices at The Coca-Cola Company since February 2025, after serving as Vice President Marketing, Sparkling Flavors Category - Latin America (2021–2025). Earlier Coca-Cola roles include Director - Sparkling Flavours (2015–2018) and Marketing Director - Indonesia & Papua New Guinea (2018–2021).
Adriana Knackfuss
LinkedInExperience: VP of Marketing · The Coca-Cola Company
VP of Marketing at The Coca-Cola Company since February 2023; her headline places the role in Africa. Earlier Coca-Cola roles include Sr Global MKT Category Director (2019–2020), Head of Integrated Marketing Experiences Latam (2021–2022) and Coca-Cola TM Lead - Latam (2022–2023). The profile says she joined the company in 2007 in Brazil and led the communication initiatives of Coca-Cola Brazil between 2015 and 2017, including the FIFA World Cup.
Betty Alekou
LinkedInExperience: Senior Marketing Director Europe, Coca-Cola TM · The Coca-Cola Company
Former Senior Marketing Director Europe, Coca-Cola TM at The Coca-Cola Company (2021–2024), a role in which the profile says she oversaw the brand's strategic vision and implementation across 40+ markets. Before that she was CEE Emerging Brands & Coffee Marketing Director (2018–2019) and CEE Sparkling Category Marketing Director (2019–2021) at the company.
Constanza Flores
LinkedInExperience: Global Marketing Vice President - Hydration Portfolio · The Coca-Cola Company
Global Marketing Vice President - Hydration Portfolio at The Coca-Cola Company since January 2025, based in Dublin. Earlier Coca-Cola roles include Marketing Director Sparkling Beverages South Latin America (2017–2020), Marketing Sr. Director - Fanta Business Latinoamerica (2020) and Latin-American Hydration, Sports, Tea & Coffee Categories Lead (2021–2023).
Ibrahim Khan
LinkedInExperience: Global Vice President Marketing, Fanta TM · The Coca-Cola Company
Global Vice President Marketing, Fanta TM at The Coca-Cola Company since June 2023, where the profile says he leads global strategy and marketing for Fanta TM, an $18B retail value mega-brand. Before that he was Marketing Director Sparkling ASEAN (2018–2020), Senior Marketing Director Sprite, Schweppes, China (2020–2021) and Senior Marketing Director, Sparkling Flavors, Greater China & Mongolia (2021–2023).
Javier Meza
LinkedInExperience: Marketing SVP, Europe at The Coca-Cola Company · The Coca-Cola Company
Marketing SVP, Europe at The Coca-Cola Company since February 2023; his headline describes the role as President, Marketing & Europe CMO. Earlier roles at the company include Global Vice President, Coca-Cola TM (2015–2017), Vice President, Marketing - Asia Pacific (2017–2018), Global CMO, Sparkling (2018–2020) and Marketing SVP, LATAM (2021–2023).
Jorge Luzio
LinkedInExperience: Head of Marketing Coca Cola Trademark Original Taste · The Coca-Cola Company
Head of Marketing Coca Cola Trademark Original Taste at The Coca-Cola Company since February 2026, after serving as Marketing Head, Minute Maid Juice Portfolio, North America Operating Unit (2021–2026). He has also been President, Hispanic Inclusion Network at the company since 2024, and earlier was Global Innovation Director, Strategic Platforms (2020–2021).
Oleg Mamaev
LinkedInExperience: Senior Marketing Director - Sparkling Innovation Hub Lead for Europe, & Global Fanta Innovation Lead · The Coca-Cola Company
Senior Marketing Director - Sparkling Innovation Hub Lead for Europe, & Global Fanta Innovation Lead at The Coca-Cola Company since April 2026. His earlier Coca-Cola roles include Marketing Director, Area East Europe (2022–2023), Regional Marketing Director - Mediterranean cluster (2023–2024) and Senior Marketing Director - Head of Fanta, Dr Pepper, Mezzo Mix, Europe (2025–2026).
Vijay Parasuraman
LinkedInExperience: Senior Vice President of Integrated Marketing Experience · The Coca-Cola Company
Senior Vice President of Integrated Marketing Experience at The Coca-Cola Company since January 2021, after serving as Vice President Marketing, Coca-Cola India & South West Asia Business Unit (2017–2020). Earlier roles at the company include Marketing Director, Coca-Cola Trademark & Portfolio Strategy, China (2013–2015) and General Manager, Sparkling Brands, China (2015–2017).
Vincent Bouin
LinkedInExperience: Vice President Marketing, Frontline West Europe · The Coca-Cola Company
Vice President Marketing, Frontline West Europe at The Coca-Cola Company since March 2023; the profile says he leads the West Europe frontline marketing team for the company's portfolio of brands. Earlier Coca-Cola roles include Directeur marketing CMO France (2019–2021) and Marketing Director - Mediterranean Europe Area (2021–2023).
Choose the right perspective
Match the person's scope to your question: global brand and category leaders suit positioning and portfolio questions, while regional marketing leaders suit questions about local activation and market execution. Also consider when they held the role, since marketing structures at large consumer companies change over time.
Questions to take into the conversation
- 01How were responsibilities divided between global brand teams and regional marketing teams, and where did that split cause friction?
- 02How did you decide which brands or categories in a portfolio received investment in a given year, and what evidence moved those decisions?
- 03What does a strong brief to agencies and regional teams look like in your experience, and what usually goes wrong between plan and execution?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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