10 Coca-Cola marketing leaders
Global brand roles and market roles both appear among these Coca-Cola marketing leaders: four hold global titles over Fanta TM, hydration, juices and Fanta innovation, and others hold marketing leadership for Europe, Frontline West Europe, Africa or Coca Cola Trademark Original Taste. Nine are in current roles, a useful mix for a brand owner splitting work between a global brand team and local markets or planning a flavor launch.
Professionals to explore
Abhijit Datta
LinkedInExperience: Former Vice President, Global Brand Strategy- Juices · The Coca-Cola Company
Since 2025, Abhijit Datta has been Vice President, Global Brand Strategy- Juices at The Coca-Cola Company, right after Vice President Marketing, Sparkling Flavors Category - Latin America (2021-2025). Abhijit was also Marketing Director - Indonesia & Papua New Guinea (2018-2021) and Director - Sparkling Flavours (2015-2018), so Abhijit can compare global brand strategy with category marketing in one region.
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Adriana Knackfuss
LinkedInExperience: VP of Marketing · The Coca-Cola Company
Africa is the business Adriana Knackfuss covers as VP of Marketing at The Coca-Cola Company since 2023. Adriana joined the company in 2007 in Brazil and led all the communication initiatives of Coca-Cola Brazil from 2015 to 2017, including the FIFA World Cup; other roles include Coca-Cola TM Lead - Latam (2022-2023), Head of Integrated Marketing Experiences Latam (2021-2022) and Sr Global MKT Category Director (2019-2020).
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Betty Alekou
LinkedInExperience: Former Senior Marketing Director Europe, Coca-Cola TM · The Coca-Cola Company
Across 40+ markets, Betty Alekou oversaw the brand's strategic vision and implementation as Senior Marketing Director Europe, Coca-Cola TM at The Coca-Cola Company (2021-2024). Betty's other Coca-Cola roles include CEE Sparkling Category Marketing Director (2019-2021), CEE Emerging Brands & Coffee Marketing Director (2018-2019) and CSE Waters and Tea Marketing & Operations Director (2014-2018), useful for carrying one brand plan across many markets.
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Constanza Flores
LinkedInExperience: Global Marketing Vice President - Hydration Portfolio · The Coca-Cola Company
Hydration category questions fit Constanza Flores, Global Marketing Vice President - Hydration Portfolio at The Coca-Cola Company since 2025, who held Global Marketing Sr Lead Advanced Hydration Categories (2023-2025) and Latin-American Hydration, Sports, Tea & Coffee Categories Lead (2021-2023). Constanza was also Marketing Sr. Director - Fanta Business Latinoamerica (2020) and Marketing Director Sparkling Beverages South Latin America (2017-2020).
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Ibrahim Khan
LinkedInExperience: Global Vice President Marketing, Fanta TM · The Coca-Cola Company
Fanta TM, an $18B retail value mega-brand, is where Ibrahim Khan leads global strategy and marketing as Global Vice President Marketing, Fanta TM at The Coca-Cola Company since 2023. Right before, Ibrahim was Senior Marketing Director, Sparkling Flavors, Greater China & Mongolia (2021-2023), and earlier Senior Marketing Director Sprite, Schweppes, China (2020-2021) and Marketing Director Sparkling ASEAN (2018-2020).
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Javier Meza
LinkedInExperience: Marketing SVP, Europe · The Coca-Cola Company
Javier Meza holds Marketing SVP, Europe at The Coca-Cola Company (since 2023), described as President, Marketing & Europe CMO, and co-founded EXMA Global. Javier's earlier Coca-Cola roles are Marketing SVP, LATAM (2021-2023), Global CMO, Sparkling (2018-2020), Vice President, Marketing - Asia Pacific (2017-2018) and Global Vice President, Coca-Cola TM (2015-2017), so Javier has seen the global and regional split from both sides.
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Jorge Luzio
LinkedInExperience: Former Head of Marketing Coca Cola Trademark Original Taste · The Coca-Cola Company
Coca-Cola Original Taste in the North America Operating Unit is the brand Jorge Luzio has headed marketing for since 2026 as Head of Marketing Coca Cola Trademark Original Taste at The Coca-Cola Company, right after Marketing Head, Minute Maid Juice Portfolio, North America Operating Unit (2021-2026). Jorge has also been President, Hispanic Inclusion Network since 2024 and was Global Innovation Director, Strategic Platforms (2020-2021).
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Oleg Mamaev
LinkedInExperience: Senior Marketing Director - Sparkling Innovation Hub Lead for Europe, & Global Fanta Innovation Lead · The Coca-Cola Company
On flavor innovation, the right call is Oleg Mamaev, Senior Marketing Director - Sparkling Innovation Hub Lead for Europe, & Global Fanta Innovation Lead at The Coca-Cola Company since 2026. Oleg's other roles there include Senior Marketing Director - Head of Fanta, Dr Pepper, Mezzo Mix, Europe (2025-2026), Senior Marketing Director Innovation Strategy Lead (Sparkling Flavors), Europe (2024-2026) and Regional Marketing Director - Mediterranean cluster (Italy, Greece, Cyprus, Malta, Albania) (2023-2024).
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Vijay Parasuraman
LinkedInExperience: Senior Vice President of Integrated Marketing Experience · The Coca-Cola Company
Vijay Parasuraman, Senior Vice President of Integrated Marketing Experience at The Coca-Cola Company since 2021, was Vice President Marketing , Coca-Cola India & South West Asia Business Unit (2017-2020) right before. Vijay's China roles were General Manager, Sparkling Brands, China (2015-2017) and Marketing Director, Coca-Cola Trademark & Portfolio Strategy, China (2013-2015), and Vijay can speak to integrated marketing experiences.
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Vincent Bouin
LinkedInExperience: Vice President Marketing, Frontline West Europe · The Coca-Cola Company
As Vice President Marketing, Frontline West Europe at The Coca-Cola Company since 2023, Vincent Bouin leads the West Europe frontline marketing team for the company's portfolio of brands. Vincent was Marketing Director - Mediterranean Europe Area (2021-2023), Directeur marketing CMO France (2019-2021) and Customers and Commercial Director GB&I (2015-2018), a fit for questions on turning brand plans into market execution.
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Choose the right perspective
For how a global brand team sets strategy, talk to Ibrahim Khan on Fanta TM, Constanza Flores on hydration or Abhijit Datta on juices; Javier Meza has held both global and regional marketing chiefs' roles. Market execution questions suit Vincent Bouin, Adriana Knackfuss or Betty Alekou, who oversaw one Coca-Cola TM plan across 40+ European markets until 2024, while Oleg Mamaev covers innovation, Vijay Parasuraman integrated marketing experiences and Jorge Luzio the Original Taste business.
Questions to take into the conversation
- 01How much of a global brand plan, for a brand like Fanta, should frontline markets be allowed to change?
- 02What makes a flavor innovation tested in one European market worth rolling out to others?
- 03How is a big moment like a FIFA World Cup campaign planned between global and country marketing teams?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.