Financial technology
10 Coinbase operations leaders
These ten current and former Coinbase operations leaders include Coinbase's President & COO and the COOs of Coinbase Canada and Coinbase Asset Management. Readers can learn how operations work at Coinbase is organized across customer experience, business operations, product operations and regional entities.
Professionals to explore
01—10Ashley Allen
LinkedInExperience: Head of Operations · Coinbase
Head of Operations at Coinbase since 2021. Her other Coinbase roles were Head of CX Specialty Operations & Programs (2023–2026) and Director, Community Operations (2022–2023). Her profile highlights refer to scaled customer success and specialized support organizations. She was Sr. Manager, WW Grow Our Own Talent at Amazon Web Services (AWS) (2021–2022).
Emilie Choi
LinkedInExperience: President & COO · Coinbase
President & COO at Coinbase since 2018, a role her profile lists under general management at the C-level with no end date. She was Vice President of Corporate Development at Warner Bros. (2009–2018) and Director, Business Operations and Strategy at Warner Bros. (2007–2009).
Jeffrey Baron, JP
LinkedInExperience: Chief Operations Officer · Coinbase
Chief Operations Officer at Coinbase since December 2024, a role his profile places in Hamilton, Bermuda. He has also been Senior Representative & Chief Compliance Officer at Coinbase Bermuda since 2023. He was Chief Compliance Officer at Bittrex Global (2020–2023) and Head Of Compliance at IG Group (2020).
Kelsey Born
LinkedInExperience: Director Strategic Operations & Business Planning, Ops & Tech · Coinbase
Director Strategic Operations & Business Planning, Ops & Tech at Coinbase since June 2026. She was Director Global Strategy & Planning, CommOps at Uber (2024–2026), Head of Global Strategy & Planning, CommOps at Uber (2023–2024) and Strategy, Planning & Operations Lead, Meta Content & Community Partnerships at Meta (2021–2023).
Lyndsey Billings
LinkedInExperience: Director of Business Operations and Strategy, Head of Consumer BizOps · Coinbase
Former Director of Business Operations and Strategy, Head of Consumer BizOps at Coinbase (2021–2024). Her profile says she hired, developed and led the Consumer BizOps team for over three years and one crypto cycle, covering consumer-facing products including the main app, trading, staking, payments, USDC and stablecoin and the wallet app.
Matthew Lundy
LinkedInExperience: COO · Coinbase Asset Management
COO of Coinbase Asset Management since February 2025, a role his profile lists under general management at the C-level, and Head of Operations there (2023–2025). He was Head of Operations at One River Asset Management (2014–2023) and Operations Associate at Bridgewater Associates (2010–2014).
Maura McCagh
LinkedInExperience: Senior Director, Head of Platform Product Ops · Coinbase
Senior Director, Head of Platform Product Ops at Coinbase since July 2026. She also worked in Business Operations & Strategy at Coinbase (2020–2023) and was VP, Business Operations & GTM at Blackbird Labs (2023–2026). Other listed roles include Director at Deutsche Bank (2018–2020) and Manager, Strategy & Ops at Monitor Deloitte (2017–2018).
Ross MacDonald
LinkedInExperience: Coinbase Canada, COO · Coinbase
COO of Coinbase Canada since August 2025. His other Coinbase roles were Coinbase Canada, CCO (2023–2025), Coinbase Canada, Member Board of Directors (2024–2026) and Compliance Manager (2021–2023). He worked in Equities Compliance Advisory at Morgan Stanley (2017–2021).
Sherry Deng
LinkedInExperience: Director of Operations · Coinbase
Former Director of Operations at Coinbase (2017–2021). Her other Coinbase roles were Deputy Finance Director (2021–2025) and Senior Associate, BizOps & Strategy (2016–2017), and she was a Corporate Strategy Specialist at Consensys (2011–2015). Her Coinbase roles span operations, business operations and finance.
Tatiana Goff Morrell, MBA
LinkedInExperience: Sr. Director of CX Operations · Coinbase
Sr. Director of CX Operations at Coinbase since May 2026, and Director of Global Consumer Support Operations at Coinbase (2025–2026). Her profile says she leads an organization spanning Global Scaled Operations, Premium & Wealth, Vendor Operations, Operations Excellence and Knowledge Advancement. She was Director of Workforce Solutions - YouTube Google at Google (2022–2025).
Choose the right perspective
Match the person's scope to your question: company and entity COOs suit questions about operating models and regulated regional businesses, while directors in customer experience, business operations or product operations suit questions about running a specific team. Check whether the relevant Coinbase role is current or past before asking about recent practice.
Questions to take into the conversation
- 01How does an operations team at a crypto exchange scale customer support and operations through market cycles?
- 02What changes when a crypto company sets up a regulated regional entity with its own COO and compliance lead?
- 03How should business operations and product operations teams split planning and execution work with product and engineering?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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