10 Columbia Sportswear ecommerce leaders
VP of eCommerce, E-commerce Director Europe and Director, E-Commerce & CRM - Japan are among the current titles held by these Columbia Sportswear ecommerce leaders, alongside a chief digital and information officer, a head of Amazon and an ecommerce marketing director. A reader can learn how ecommerce leaders work at Columbia Sportswear from people who have held the role.
Professionals to explore
Bodh Prasher
LinkedInExperience: Former Head - E Commerce · Columbia Sportswear Company
Bodh Prasher is a former Head - E Commerce at Columbia Sportswear Company, a role held from January 2015 to February 2020, and has been Head of Ecommerce at Nespresso India (TIPL) since March 2025. The profile also lists Head Ecommerce at Bath & Body Works from 2022 to 2026 and Head -ECommerce, Key Accounts , B2B & Distribution at ASICS from 2020 to 2021.
Hiroaki Abe
LinkedInExperience: Director, E-Commerce & CRM - Japan · Columbia Sportswear Company
Hiroaki Abe has been Director, E-Commerce & CRM - Japan at Columbia Sportswear Company since July 2026, a role the listing places in Tokyo in the Marketing department at Director level, and lists Senior Manager : E-commerce and CRM : Japan there since March 2022. The profile also lists Digital Marketing & E-commerce Manager at Oakley from 2008 to 2015.
Jongmin Lee
LinkedInExperience: Former Head of Ecommerce · Columbia Sportswear Company
Jongmin Lee is a former Head of Ecommerce at Columbia Sportswear Company, a role held from October 2022 to December 2023 that the listing places in the Marketing department at Head level. The profile also lists Online Sales Manager at & Other Stories from 2017 to 2022.
Mike Wills
LinkedInExperience: Marketing Director, Ecommerce · Columbia Sportswear Company
Mike Wills has been Marketing Director, Ecommerce at Columbia Sportswear Company since November 2021, a role the listing places in Portland in the Marketing department, and was Paid Search and Social Owner, eCommerce there from 2017 to 2020. The profile also lists Director, Digital Media at Leapfrog Online from 2012 to 2016.
Mimi Ruiz
LinkedInExperience: VP of eCommerce · Columbia Sportswear Company
Mimi Ruiz has been VP of eCommerce at Columbia Sportswear Company since December 2022, based in the Portland area. The profile also lists VP of eCommerce at PACSUN from 2019 to 2022, Senior Director, Digital DTC at Chrome Industries in 2019 and Sr. Director of eCommerce at Hanna Andersson from 2014 to 2019.
Nichole Tracy
LinkedInExperience: Director of Ecommerce · Columbia Sportswear Company
Nichole Tracy has been Director of Ecommerce at Columbia Sportswear Company since July 2026, based in Portland. The profile also lists Sr. Director Global Digital Experience & Marketing at Stanley Black & Decker, Inc. from 2024 to 2026 and Sr. Director of eCommerce Merchandising at Stanley Black & Decker, Inc. from 2021 to 2024.
Skip Potter
LinkedInExperience: Chief Digital and Information Officer · Columbia Sportswear
Skip Potter has been Chief Digital and Information Officer at Columbia Sportswear since February 2021, based in Portland, Oregon, a role the listing places in the General Management department at C-Level. The profile also lists Chief Technology Officer at Nike from 2016 to 2020.
Tanguy Honore
LinkedInExperience: E-commerce Director Europe · Columbia Sportswear Company
Tanguy Honore has been E-commerce Director Europe at Columbia Sportswear Company since January 2015. The profile also lists E-business Director Quiksilver EMEA at Quiksilver from 1999 to 2012 and Freelance Consultant E-business Specialist from 2013 to 2014.
Teagen Hoeninghausen Shepardson
LinkedInExperience: Director - North America (Head of Amazon) · Columbia Sportswear Company
Teagen Hoeninghausen Shepardson has been Director - North America (Head of Amazon) at Columbia Sportswear Company since June 2022, a role the listing places in the General Management department at Director level. The profile also lists Strategic Partnerships Amazon Fashion at Amazon from 2021 to 2022 and Senior Buyer - Vendor Manager Outdoor Apparel at Amazon from 2019 to 2020.
Tricia Higgins
LinkedInExperience: Former Sr. Vice President Global Ecommerce · Columbia Sportswear Company
Tricia Higgins is a former Sr. Vice President Global Ecommerce at Columbia Sportswear Company, a role held from September 2012 to April 2022. The profile also lists Interim VP Digital Experience and eCommerce at Salomon since June 2023, Sr. Vice President, Ecommerce at TOMS Shoes, Inc. from 2010 to 2012 and Vice President, ECommerce at Guess?, LLC. from 2008 to 2010.
Choose the right perspective
Match the person's part of ecommerce, such as the brand's own sites, Amazon, marketing or a regional business, to the decision you face. Check the dates on each role so you know whether the experience is current or from a few years back.
Questions to take into the conversation
- 01What did you focus on first when you took on your ecommerce role at Columbia Sportswear?
- 02How do you decide which site, app or marketplace changes to prioritize in the area you oversee?
- 03What has your own work at Columbia Sportswear taught you about connecting ecommerce with the rest of the business?
Reaching Columbia Sportswear ecommerce leaders
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.