Enterprise SaaS
10 content design experts
These ten content design leaders have led content design and UX writing inside technology companies, in roles such as head of content design and director of content design. A reader can learn how content design leaders build and run their teams.
Professionals to explore
01—10Anna Balkrishna
LinkedInExperience: Director, Head of Content Design · Robinhood
Former Director, Head of Content Design (2023–2025), Director of Content Design, Cash & Crypto (2022–2023) and Director of Content Design, Platform (2021–2022) at Robinhood, and former Content Design Manager, Facebook News at Meta (2019–2021). Director of UX Writing at Airbnb since 2025.
Bev Maeda
LinkedInExperience: Head of UX Content Design · YouTube
Head of UX Content Design at YouTube since 2019; the profile lists the role at head level in the design department. Former Director of UX Writing at Spotify (2016–2019), Senior Manager, Content Strategy at LinkedIn (2014–2016), and Content Strategy Lead, International (2014) and Design Lead, Latin America (2013–2014) at PayPal.
Chelsea Larsson
LinkedInExperience: Sr. Director, Experience Design and Head of Content Design · Expedia Group
Head of Content Design at Anthropic since 2024. Former Sr. Director, Experience Design and Head of Content Design (2024–2025) and Director of Content Design (2022–2024) at Expedia Group, where the profile describes leading content design and NLG content engineering teams, and former Director, Content Design at Zendesk (2021–2022).
Jayne Tan
LinkedInExperience: Head of Content Design & Product Writing · TikTok
Head of Content Design & Product Writing at TikTok since 2022, where the profile describes leading the global content design discipline for TikTok's consumer product. Former Content Design Manager at TikTok (2021–2022) and Content Design Manager at Facebook (2020–2021).
Libby Varcoe
LinkedInExperience: Head of Content Design · Atlassian
Head of Content Design at Atlassian since 2023, where the profile describes leading the craft strategy for language. Former Head of Content Design, Platform - Atlassian (2020–2021), Principal Content Designer (2019–2020) and Head of Design, Collaboration Essentials, Experience Platform (2021–2023) at Atlassian.
Lindsay McGaan
LinkedInExperience: Head of Content Design · Stripe
Head of Content Design at Stripe since 2025. Former Content Design Director, Reality Labs at Meta (2021–2025), and former Director, Head of Content Design - Consumer Bank (2017–2021) and Manager, Content Design - Commercial Bank (2016–2017) at Capital One.
Marisa Wong Kwok
LinkedInExperience: Director of Content Design, Meta Financial Technologies · Meta
Director of Content Design, Business Experiences at Meta since 2025. Former Director of Content Design, Meta Financial Technologies (2023–2025), Content Design Manager, Meta Financial Technologies (2021–2023) and Content Design Manager, Facebook App News Feed, Stories and Reels (2019–2021) at Meta. The profile describes leading a team of 18 content designers and managers.
Molly Barge
LinkedInExperience: Head of Content Design · Cash App
Head of Content Design at Cash App from 2022, a role the profile headline describes as former. Former Senior Content Design Manager, Experience Design (2021–2022), Design Manager, UX Design (2019–2021) and UX Content Strategy Lead (2017–2019) at Intuit Mailchimp, and Design & Marketing at Square (2014–2017).
Roxanna Font
LinkedInExperience: Head of Content Design · Dropbox
Head of UX Writing at Apple since 2024. Former Head of Content Design at Cruise (2021–2024), and former Head of Content Design (2019–2021), UX Writing Manager (2017–2019) and Senior UX Writer (2016–2017) at Dropbox. The profile lists the Apple and Cruise roles at head level in the design department.
Susie Dickson
LinkedInExperience: Head of Content Design · Meta
Former Head of Content Design at Meta (2023–2025). The profile also lists Senior Director, Content Design (2021–2023), Content Design Director, Cross-Meta Products (2019–2021), Content Design Manager, Growth (2016–2019) and Content Designer (2014–2016) at Meta.
Choose the right perspective
Match the person's product setting to yours, since content design for a consumer app at global scale differs from content design for financial or business software. Ask each person how they embedded content designers in product teams and how they showed the impact of better product language.
Questions to take into the conversation
- 01How do you decide how many content designers a product organization needs and where they should sit?
- 02How do you build and enforce a voice and terminology standard across many product teams?
- 03How do you measure whether changes to product language actually improved user outcomes?
Reaching content design experts
How can I contact one of these content design experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 9 companies, including Robinhood, YouTube and Expedia Group, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach content design experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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