Go-to-market
10 content marketing programs experts
These ten professionals have led content marketing inside companies, with titles such as director of content marketing and content marketing lead. A reader can learn how in-house teams set content strategy and run editorial calendars.
Professionals to explore
01—10Alexandra Krasne
LinkedInExperience: Director, Content Marketing and Strategy · GitHub
Former Director, Content Marketing and Strategy at GitHub (2022–2026) and Director, Content & Integrated Growth Marketing Strategy there since 2026, where the profile describes defining integrated growth, narrative and content marketing strategy across product, developer relations and demand generation. Director of Content Marketing, Events Content, and Learning Programs at Indeed (2017–2022) is also listed.
Ashley Woods
LinkedInExperience: Director Content Marketing · Assent
Director Content Marketing at Assent since 2023, where the profile describes planning and executing content marketing strategies aligned with corporate goals, analyzing the performance of content marketing strategies and editorial calendars, and managing budget. Other Assent roles include Senior Manager Content Writing (2021–2023) and Manager, Content Writing (2018–2021).
Erin Nelson
LinkedInExperience: Director of Content Marketing · Cover Genius
Director of Content Marketing at Cover Genius since 2026 and former Director of Content Marketing at Hyperproof (2025–2026). Other roles include Sr. SEO & Content Marketing Manager at Hyperproof (2022–2025), Digital Marketing Manager at Fond (2019–2021) and Content Writer at Fond (2018–2019).
Holly Hunt
LinkedInExperience: Director of Content Marketing & Editorial · G2
Former Director of Content Marketing & Editorial at G2 (2023–2025), with other G2 roles as Senior Manager, Content Marketing (2022–2023), Manager, Content Marketing (2020–2022) and Team Lead, Content Marketing (2019–2020). Director of Content at Ceipal since 2025, where the profile describes developing a full-funnel content strategy and owning the editorial calendar.
Kelsey Blodget
LinkedInExperience: Senior Director, Content Marketing · Tinder
Former Senior Director, Content Marketing at Tinder (2018–2020). Senior Content Marketing Manager, DoorDash Consumer at DoorDash since 2023 and former Senior Content Marketing Manager, Caviar at DoorDash (2021–2023). Senior Executive Editor, Oyster.com, Jetsetter, and Family Vacation Critic at Tripadvisor (2013–2018) is also listed.
Kira Deutch
LinkedInExperience: Content Marketing Lead · Square
Content Marketing Lead at Square since 2023. Other Square roles include Content Strategy Lead (2021–2023) and Editorial Strategist (2020–2021). Managing Editor at Gusto (2018–2020) and Senior Content Marketing Manager at Gusto (2016–2018) are also listed.
Megan Buemi
LinkedInExperience: Senior Manager, Content Marketing · RVshare
Sr. Manager (Head of) Content and SEO at RVshare since 2025, where the profile describes leading the company's content and SEO functions to improve organic visibility and accelerate content production. Other RVshare roles include Head of Content (2021–2025) and Senior Manager, Content Marketing (2017–2021).
Owen MacDonald
LinkedInExperience: Director of Content Marketing · Veeva Systems
Director of Content Marketing at Veeva Systems since 2022, where the profile describes leading Veeva's content strategy and execution in partnership with marketing, global thought leaders and cross-functional teams. Other roles include Editorial Director, Global Content at Sprinklr (2021–2022) and Director of Content Marketing at TraceLink (2019–2021).
Rachel Haberman
LinkedInExperience: Director, Content Marketing · Ivanti
Director, Content Marketing at Ivanti since 2022 and former Senior Manager, Content Marketing at Ivanti (2021–2022). Other roles include Marketing Content Manager at Avid (2019–2021) and Content Marketing Manager at Jebbit, a BlueConic company (2019). The profile lists the Ivanti role in the Marketing department at director level.
Ruchika Batra
LinkedInExperience: Director - Content Marketing · Birdeye
Global Head of Content Marketing at Birdeye since 2026 and former Director - Content Marketing at Birdeye (2017–2026). The profile describes leading content marketing across the US, EMEA and Australia and driving demand generation, organic growth and brand authority. Director Customer Success at Birdeye (2016) is also listed.
Choose the right perspective
Match the person's background to your audience, since content for business software buyers is planned and measured differently from content for consumers. Also consider team size, since someone who built a program with a small team can give different advice from someone who ran content across several regions or product lines.
Questions to take into the conversation
- 01How do you decide what a content marketing program should produce in its first year?
- 02How do you plan and manage an editorial calendar across several teams that want content?
- 03How do you show leadership that content marketing is contributing to pipeline and revenue?
Reaching content marketing programs experts
How can I contact one of these content marketing programs experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including GitHub, Assent and Cover Genius, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach content marketing programs experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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