Go-to-market
10 customer marketing and advocacy experts
These ten professionals have run customer marketing, advocacy and reference programs inside technology companies. A reader can learn how in-house teams recruit customer advocates and turn their stories into references and case studies.
Professionals to explore
01—10Aly McGue
LinkedInExperience: Director, Customer Marketing · Amplitude
Senior Customer Marketing Manager at Databricks since 2024, where the profile describes developing and executing strategic CXO advocacy programs to foster relationships with C-Suite customers. Former Director, Customer Marketing at Amplitude (2022–2024), with other Amplitude roles as Senior Manager, Customer Marketing (2021–2022) and Senior Customer Marketing Manager (2020–2021).
Catherine James
LinkedInExperience: Global Head of Customer Advocacy & References Senior Director, Customer Experience Marketing · NetApp
Global Head of Customer Advocacy & References Senior Director, Customer Experience Marketing at NetApp since 2024 and former Senior Director, Global Customer Advocacy, Customer Storytelling & Customer Value Marketing at SAP (2006–2024). Manager - International Marketing & Business Development at OutlookSoft (2005–2006) is also listed.
Ciana Abdollahian
LinkedInExperience: Director, Customer Advocacy · Snyk
Head of Customer Marketing at Klaviyo since 2025. At Snyk the roles are Senior Director, Customer Marketing & Community (2025), Director, Customer Marketing & Community (2024–2025) and Director, Customer Advocacy (2022–2024), and the profile says this person led a global team of 7 at Snyk to build programs that scaled advocacy.
Julie Swenson
LinkedInExperience: VP, Global Customer Advocacy · Ivanti
Former VP, Global Customer Advocacy at Ivanti (2022) and Director, Global Customer Advocacy and Programs at Ivanti (2020–2022). Senior Customer Reference Program Manager at MobileIron (2012–2020) is also listed. The profile describes building integrated advocacy programs for software and security solutions providers that use customer voice to influence programs within an organization.
Kathy Kliskey
LinkedInExperience: Senior Manager, Customer Advocacy & Reference · Barracuda
Senior Manager, Customer Advocacy & Reference at Barracuda since 2021, where the profile says the global customer advocacy program influenced $25M in revenue over 20 months and describes engaging customers in case studies, videos, product reviews, testimonials and speaking events. Manager of Global Enterprise Customer Advocacy at Nuance Communications (2019–2021) is also listed.
Katy Fitzgerald
LinkedInExperience: Head of Customer Marketing & Advocacy · Asana
Head of Customer Marketing & Advocacy at Asana since 2026 and former Senior Customer Marketing Manager at Asana (2022–2026). The profile describes building Customer Marketing & Advocacy programs in the B2B tech space, with a strategic advocacy focus that moves beyond the standard case study. Senior Marketing Manager at Tapjoy (Acquired by ironSource) (2021–2022) is also listed.
Kimberly Lock
LinkedInExperience: Senior Customer Marketing Manager · Responsive
Senior Customer Marketing Manager at Responsive since 2023. Other roles include Manager, Google Cloud Security Customer Reference Marketing at Google (2022–2023), Manager, Customer Reference Marketing (Acquired by Google Cloud) at Mandiant (part of Google Cloud) (2020–2022) and Customer Reference Manager at GitLab (2018–2020). The profile describes running a global reference program.
Maria Sturgeon
LinkedInExperience: Head of Customer Reference Program · Stripe
Head of Customer Reference Program at Stripe since 2023. Other roles include Director, Customer Engagement at BMC Software (2022–2023), Program Director, Peer Advantage, Global Customer Advocacy at Teradata (2008–2022) and Operations Manager, Peer Advantage, Global Customer Advocacy at Teradata (2004–2008). At BMC Software the profile describes a newly created position to advance the brand in customer advocacy.
Marianna Levyash, M.S.
LinkedInExperience: Director of Customer Advocacy · RingCentral
Director of Customer Advocacy at RingCentral since 2023, where the profile describes managing a team of 4, including a Reference Manager, an Advocacy Manager and 2 Specialists, and securing customer testimonials and case studies for new AI product launches. Other RingCentral roles include Senior Customer Advocacy Manager (2021–2023) and Customer Advocacy Manager (2020–2021).
Susan Stone
LinkedInExperience: Head of Customer Advocacy Marketing · Sysdig
Head of Customer Advocacy Marketing at Sysdig since 2022. Other roles include Director, Customer Advocacy Marketing at Socure (2021–2022), Senior Customer Advocacy Manager at BlackBerry (2015–2021) and Customer Reference Manager at Good Powered by BlackBerry (2014–2015).
Choose the right perspective
Match the person's program size to yours, since standing up a first reference program is different from running a global advocacy team across regions. Also decide whether your priority is supporting sales with references and case studies or building executive and community programs, and pick someone whose roles focused there.
Questions to take into the conversation
- 01How do you find customers willing to act as references without burning them out?
- 02How do you measure the revenue influence of a customer advocacy program?
- 03What does a good intake process look like when sales asks for a customer reference?
Reaching customer marketing and advocacy experts
How can I contact one of these customer marketing and advocacy experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Amplitude, NetApp and Snyk, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach customer marketing and advocacy experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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