Retail
10 Dollar General merchandising leaders
These ten current and former Dollar General merchandising leaders have held chief merchandising officer, senior vice president and general merchandise manager, and vice president divisional merchandise manager roles at Dollar General. A reader can learn how merchandising leaders work at Dollar General from people who have held the role.
Professionals to explore
01—10Deborah Kelley
LinkedInExperience: Vice President, Divisional Merchandise Manager · Dollar General
Vice President, Divisional Merchandise Manager at Dollar General since November 2020; their profile says the role has covered Channel Innovation and pOpshelf since July 2021. Before Dollar General, Deborah Kelley was a Divisional Merchandise Manager at Ace Hardware Corporation (2020), Vice President Divisional Merchandise Manager at Big Lots (2015–2019) and Divisional Vice President Home Fashions at Sears Stores (2008–2010).
Emily Taylor
LinkedInExperience: EVP Chief Merchandising Officer · Dollar General
Former EVP Chief Merchandising Officer at Dollar General (2020–2025), and Chief Operating Officer there since November 2025. At Dollar General, Emily Taylor was also Sr. Vice President Channel Innovation (2019–2020), Sr. Vice President GMM - Non-Consumables (2014–2019) and Vice President, Merchandise Operations (2012–2014), a role their profile says included pricing, master data management and space planning.
Heather Land
LinkedInExperience: Vice President, DMM pOpshelf · Dollar General
Vice President, DMM pOpshelf at Dollar General since December 2025. Heather Land was also Senior Director of Merchandising (2024–2026) and Director of Merchandising (2024) at Dollar General, and before those roles a Senior Buyer (2021–2024) and Buyer (2017–2021) there.
Jeff Vaughan
LinkedInExperience: Vice President / DMM - Merchandising · Dollar General
Former Vice President / DMM - Merchandising at Dollar General (2019–2021 and 2022–2023); their profile says the later role was responsible for the strategic direction and financial performance of businesses including candy, snacks and beverages. Between those roles Jeff Vaughan was Vice President - Channel Innovation (2021–2022). They have been Senior Vice President - Inventory & Demand Management at Dollar General since July 2023, and were Senior Director - Merchandising there (2017–2019).
Jenny O'Neill
LinkedInExperience: Vice President DMM · Dollar General
Vice President DMM at Dollar General since March 2025, a role their profile headline gives as Vice President/DMM at Dollar General. Before that, Jenny O'Neill was Senior Director DMM at Dollar General (2023–2025), and earlier a Senior Buyer (2015–2023), Buyer (2011–2015) and Assistant Buyer (2009–2011) there.
Jimmy Nguyen
LinkedInExperience: Vice President, DMM - Health & Beauty · Dollar General
Vice President, DMM - Health & Beauty at Dollar General since June 2024. Before that, Jimmy Nguyen was Senior Director, Merchandising - Food (2023–2024) and Senior Director - Channel Innovation (2022–2023) at Dollar General, and earlier Senior Buyer - Dry Grocery Food & Perishables (2018–2022) and Brand Manager, Private Label Wine & Spirits Buyer (2017–2018) there.
Johanna Blankush
LinkedInExperience: Sr. Vice President GMM Non-Consumables Merchandising, Global Sourcing & Procurement · Dollar General
Sr. Vice President GMM Non-Consumables Merchandising, Global Sourcing & Procurement at Dollar General since November 2025, and Sr. Vice President GMM Non-Consumables there since February 2020. Johanna Blankush was also Vice President DMM at Dollar General (2017–2020). Before that they were Vice President Women's and Crewcuts' Merchandising Factory Division (2015–2016) and Vice President DMM Men's Merchandising Factory Division (2011–2015) at J.Crew.
Matthew Belcher
LinkedInExperience: Vice President, DMM · Dollar General
Vice President, DMM at Dollar General since August 2023, a role their profile names as Vice President, DMM - Candy, Snacks, Beverages. Before that, Matthew Belcher was Senior Director, DMM - Merchandising at Dollar General (2021–2023), and earlier a Senior Buyer (2017–2021) and Buyer (2014–2017) there.
Natalie McConnell
LinkedInExperience: VP, DMM · Dollar General
VP, DMM at Dollar General since January 2024; their profile names apparel, home and holiday events as the categories. Before Dollar General, Natalie McConnell was VP, DMM at At Home Group Inc. (2022–2023) and a Senior Buyer there (2021–2022), and earlier a Buyer at The Bon-Ton Stores, Inc. (2001–2010).
Pooh Vichidvongsa
LinkedInExperience: Senior Vice President GMM - Family Care · Dollar General
Senior Vice President GMM - Family Care at Dollar General since December 2025, after serving as Senior Vice President - pOpshelf there (2024–2025). At Dollar General, Pooh Vichidvongsa was also Vice President DMM Health & Beauty Care (2023–2024), Vice President DMM - NCI, Home Housewares, Holiday, Toys (2022–2023) and Vice President DMM Non-Consumables Initiative (2021–2022).
Choose the right perspective
Match the person's category to your question, since leaders of different categories know different parts of the business best. Check whether their role is current or past and how senior it was, because a single-category view and a whole-division view answer different questions.
Questions to take into the conversation
- 01How is a merchandising team at a large retailer like Dollar General organized across divisions and categories?
- 02What does a merchandising leader at a company like Dollar General spend most of their time on?
- 03How do merchandising leaders work with planning, marketing and store teams on a category?
Reaching Dollar General merchandising leaders
How can I contact one of these Dollar General merchandising leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Dollar General, based on profile data retrieved on October 10, 2026. Being listed here doesn't mean someone has agreed to take calls.
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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