Retail
10 retail fuel pricing experts
These ten professionals have managed retail fuel pricing in their own roles as pricing leaders, managers, directors and vice presidents. A reader can learn how fuel pricing leaders build and run their teams.
Professionals to explore
01—10Cinnamon Breighner
LinkedInExperience: Fuel Pricing Leader · Wawa, Inc.
Fuel Pricing Leader at Wawa, Inc. since November 2013, where the profile describes executing store level pricing and monitoring compliance at all grades every day, and managing retail pricing and market information for each fuel market, including pricing guidelines and competitor information. Former Accounts Receivable Fuel Credit Analyst and Fleet Car Manager at Wawa, Inc. (2012–2013).
Corey Vera
LinkedInExperience: Senior Manager, Fuel Pricing · Murphy USA
Senior Manager, Fuel Pricing at Murphy USA since September 2024. Former Regional Manager- Fuel Pricing (2021–2024), Supervisor Fuel Pricing (2020–2021) and Fuel Pricing Analyst III (2019–2020) at Murphy USA, and former Sr. Pricing Analyst - Fuel at 7-Eleven (2018–2019).
Dhaval Vyas
LinkedInExperience: National Retail Fuel Pricing Manager · 7-Eleven Australia
National Retail Fuel Pricing Manager at 7-Eleven Australia since February 2021. Former Senior Finance Business Analyst (2019–2021), Senior Finance Reporting Business Analyst (2017–2018), Finance Business Analyst (2015–2017) and Financial Accountant (2010–2015) at Coles Group.
James Bailey
LinkedInExperience: Director of Retail Fuel Pricing and Analytics · RaceTrac
Director of Retail Fuel Pricing and Analytics at RaceTrac since January 2025. Former Senior Manager of Retail Fuel Pricing (2021–2025) and Fuel Pricing Manager (2014–2021) at RaceTrac, and former Development Supervisor (2012–2014) and Store Manager (2009–2012) there.
Jason Bucci
LinkedInExperience: Senior Manager of Fuel Pricing · Wawa, Inc.
Senior Manager of Fuel Pricing at Wawa, Inc. since August 2018, and Fuel Pricing Manager there since 2011. Former Fuel Pricing Leader (2009–2011) and Fuel Analyst (2005–2009) at Wawa, Inc. The profile describes providing leadership toward corporate and strategic gross profit goals related to fuel operations.
Matt Blakeley
LinkedInExperience: Senior Fuel Pricing Manager · Kum & Go
Former Senior Fuel Pricing Manager at Kum & Go (2018–2022), a role the profile places in the finance and accounting department, and Director of Fuel Supply at Kum & Go since November 2022. Former Senior Analyst, Operations Control Team at Chevron Fuels and Renewable Solutions (2017–2018).
Matt Willcocks
LinkedInExperience: Head of Retail Central Pricing and Process · Certas Energy
Head of Retail Central Pricing and Process at Certas Energy since March 2023, where the profile describes accountability for pricing strategy and commercial performance across c.90 company-owned retail sites, covering fuel and non-fuel performance. Former Retail Pricing Manager (2004–2010) and Retail Marketing Manager (2010–2012) at Total UK Ltd.
Rachel Gee
LinkedInExperience: Vice President of Fuel Operations · Brookshire Grocery Company
Vice President of Fuel Operations at Brookshire Grocery Company since September 2022, where the profile says this person oversees the fuel division, analyzes petroleum industry trends and sets retail pricing. Former Director of Fuel Operations (2010–2022) and Fuel Operations Manager (2008–2010) at Brookshire Grocery Company.
Steven Flores
LinkedInExperience: Director, Retail Fuel Pricing · 7-Eleven
Vice President, Fuel Pricing, Loyalty, & Commercial Fleet at 7-Eleven since May 2026. Former Vice President, Fuel Pricing & Fuel Loyalty (2023–2026), Senior Director, Retail Fuel Pricing & Fleet (2020–2023) and Director, Retail Fuel Pricing (2018–2020) at 7-Eleven, and former Director - Fuel Pricing at Sunoco LP (2016–2018).
Tim Watkins
LinkedInExperience: Senior Manager Fuels Pricing · Wills Group
Senior Manager Fuels Pricing at Wills Group since October 2023, where the profile says the role is responsible for pricing of motor fuel products and establishes and executes daily pricing for all motor fuels across the retail and wholesale channels. Former Wholesale Area Manager The Wills Group Inc. at Wills Group (2019–2023) and General Manager, Motor Fuel at Tevis Oil Inc. (2017–2019).
Choose the right perspective
Match the person's level to your question, since daily store-level price execution and company-wide pricing strategy draw on different experience. Ask each person how many sites and markets they priced and which tools and competitor data they relied on.
Questions to take into the conversation
- 01How did you decide when to follow or lead a competitor's price change at the pump?
- 02What rules or guardrails did you set for store-level fuel prices, and how did you monitor compliance?
- 03How did you weigh fuel volume against margin when costs moved quickly?
Reaching retail fuel pricing experts
How can I contact one of these retail fuel pricing experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 9 companies, including Wawa, Inc.; Murphy USA and 7-Eleven Australia, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach retail fuel pricing experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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