Retail
10 ecommerce consultants
These ten ecommerce consultants advise brands and retailers on ecommerce strategy and online growth. A reader can learn how an experienced ecommerce consultant diagnoses a store's performance, sets priorities across site, marketing and marketplaces, and builds a plan for profitable growth.
Professionals to explore
01—10Al Conroy
LinkedInExperience: Fractional Head of Ecommerce, Ecommerce Consultant & Board Advisor · Al Conroy Consulting
Fractional Head of Ecommerce, Ecommerce Consultant & Board Advisor at Al Conroy Consulting since 2018, with current client roles including Ecommerce Consultant at Brewers Group (since 2025), Fractional Ecommerce Consultant at ETB Technologies Ltd (since 2021) and Ecommerce Consultant & Board Advisor at New Pig (since 2023). The profile describes delivering growth and digital transformation for B2B and D2C retailers.
Alexander Tonkonogov
LinkedInExperience: Independent E-commerce Strategy & Operations Consultant · Self Employed
Independent E-commerce Strategy & Operations Consultant since 2026, providing project-based e-commerce consulting to retailers, manufacturers and marketplace businesses with a focus on profitable growth, operating models, analytics and automation. Former Head of E-commerce & Marketplaces at Sulpak (2022–2025) and E-commerce Key Account Manager at Electrolux Group (2019–2022).
Digant Bhatt
LinkedInExperience: Independent Consultant · Independent eCommerce & D2C Consulting Practice
Independent Consultant at an Independent eCommerce & D2C Consulting Practice since 2019. Former Business Head (E-commerce) at The Moms Co. (2018–2020), Head (D2C Business & Digital Marketing) at Forest Essentials (2018) and Senior Manager (E-Commerce Marketing) at Spencer's Retail (2015–2018). The profile describes him as an independent e-commerce and marketing strategy consultant and a two-time winner of CMO Asia's '50 most influential eCommerce professionals' list (2019 and 2020).
Elizabeth Bell
LinkedInExperience: Independent Retail and Ecommerce Consultant · Quintry
Independent Retail and Ecommerce Consultant at Quintry since 2009. Former Executive Director, Digital at Anya Hindmarch (2012–2015) and Senior Consultant at Javelin Group (2006–2009). Her profile describes stepping in as a fractional ecommerce director to help fast-growing DTC brands reach the next stage of growth, often during transitional periods such as when a founder is stretched too thin or a key hire has moved on.
James Bruner
LinkedInExperience: Ecommerce Consultant · Independent Consultant
Independent Ecommerce Consultant since 2024, and former Growth Strategist at Vaan - Shopify Platinum Agency (2025–2026), Director, Business Solutions Analysts at Kadro Solutions (2019–2024) and Lead Business Analyst II Ecommerce Strategist at Blue Acorn iCi (2012–2017). The profile describes specializing in Magento/Adobe Commerce and Shopify Plus implementations and a 2019 Imagine Excellence Award for Best B2B Implementation.
Justine Wyness
LinkedInExperience: eCommerce Consultant Fractional Ecommerce Director Ecommerce Product Owner · Justine Wyness [un]Limited
eCommerce Consultant Fractional Ecommerce Director Ecommerce Product Owner at Justine Wyness [un]Limited since 2011, and Ecommerce Consultant Fractional Ecommerce Director at Candle Shack since 2025. Her profile says she helps purpose-driven ecommerce brands scale profitably and cites leading a start-up as Managing Director through to acquisition and delivering 400% sales growth at Hobbycraft.
Maggie Warner
LinkedInExperience: Ecommerce, Growth & Performance Marketing Consultant Fractional Leadership · Freelance
Freelance Ecommerce, Growth & Performance Marketing Consultant Fractional Leadership since 2019. Former Director Of Ecommerce (2018–2019) and Director of Performance Marketing (2017–2018) at Cotopaxi. Her profile describes working as an embedded fractional or interim CMO, or head or SVP of digital, for ecommerce brands navigating critical inflection points in growth.
Mark Taylor
LinkedInExperience: eCommerce, D2C & Marketplace Growth Advisor · Retail Solutions | eCommerce & D2C Advisor
eCommerce, D2C & Marketplace Growth Advisor at Retail Solutions | eCommerce & D2C Advisor since 2026, where the profile also lists Interim Managing Director eCommerce since 2025 and Retail Advisor from 2019 to 2022. It describes supporting SME brands, manufacturers, wholesalers, distributors and retailers to build and grow profitable direct-to-consumer and eCommerce businesses.
Megan Dapper
LinkedInExperience: Ecommerce Consultant · Self-employed
Self-employed Ecommerce Consultant since 2025, and former Freelance Ecommerce Consultant at Kantos (2022–2024) and Growth Manager at Hunter & Gather (2024–2025). The profile describes helping D2C brands grow through strategy, site optimisation and conversion, with experience in Shopify, subscription management (Skio), CRO (including Rebuy) and digital merchandising.
Zoe Malone
LinkedInExperience: Ecommerce Consultant · Self-employed
Self-employed Ecommerce Consultant since 2023. Former Head Of Ecommerce at The Wild Beer Co (2021–2023) and Ecommerce Trading Manager at Pure Electric (2020–2021). Her profile describes helping DTC brands grow through data-driven strategies, with skills in digital strategy, data analysis, conversion rate optimization, UX and CRM.
Choose the right perspective
Match the consultant's strengths to your bottleneck: platform and implementation specialists suit replatforming or site builds, while fractional ecommerce leaders suit questions about trading, team structure and growth plans. Ask about recent work with brands of your size and category before agreeing a scope.
Questions to take into the conversation
- 01How do you audit an ecommerce business in the first month, and which metrics show where growth is being lost?
- 02How should a brand balance its own store with marketplaces like Amazon without hurting margin?
- 03When is it worth replatforming, and how do you keep sales steady during the move?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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