Financial technology
10 embedded finance program experts
These ten product and business leaders have held roles running embedded finance, banking-as-a-service or embedded lending programs. A reader can ask them how embedded payments, lending and banking products get scoped, launched with partners and run within risk and compliance limits.
Professionals to explore
01—10Bruno Inojosa
LinkedInExperience: Sr. Global Director of Product - Payments and Banking · AB InBev
Sr. Global Director of Product - Payments and Banking at AB InBev since 2022 and former Director of Product - Payments and Banking at Ambev (2018–2022). Under an embedded finance heading, his profile says he led the creation and scaling of Ambev's Bank, running payments and credit operations, and that he is statutory legal partner of AB InBev's Payment Institution regulated by the Central Bank of Brazil to operate PIX.
Eric McCabe
LinkedInExperience: Head of Embedded Finance, SVP · Citizens
Head of Embedded Finance, SVP at Citizens since 2023, where the profile describes building embedded financial solutions to serve Citizens customers. Former Director - Embedded Payments at Silicon Valley Bank (2021–2023) and Senior Payment Strategist - VP SVP at Silicon Valley Bank (2018–2021).
Kaustubh Joshi
LinkedInExperience: Head of Partnerships and Embedded Financing Business · Funding Circle US
Former Head of Partnerships and Embedded Financing Business at Funding Circle US (2023) and Chief Business Officer at Funding Circle US (2024). Former GM and Head of Product, Merchant Financing and Payments at Goldman Sachs (2019–2023) and Chief Business Officer at iBusiness (2024–2026); SVP, Cash Management Products at Fiserv since 2026.
Laura Pearce
LinkedInExperience: Director of Product - Embedded Finance - Banking as a Service - BaaS · Netspend
Former Director of Product - Embedded Finance - Banking as a Service - BaaS at Netspend (2021–2023) and Sr. Product Manager - Embedded Finance - Banking as a Service - BaaS at Netspend (2020–2021). Vice President of Product Management at Ingo Money since 2023; her profile cites a background in the fintech market and Banking as a Service (BaaS).
Lauren M.
LinkedInExperience: SVP, Head of Embedded Finance · Grasshopper Bank
SVP, Head of Embedded Finance at Grasshopper Bank since 2024, and Director, BaaS at Grasshopper Bank from 2021 to 2024. Her profile also lists Director, Early Stage and VC PE (2020–2021) and Client Champion (2019–2020) at Grasshopper Bank, and Client Manager at Square 1 Bank (2017–2019).
Preston Edwards
LinkedInExperience: Head of Platform Solutions, Embedded Finance & Services Executive Director, JPMorgan Payments · JPMorganChase
Former Head of Platform Solutions, Embedded Finance & Services Executive Director, JPMorgan Payments at JPMorganChase (2023–2024) and Head of WePay Integration Executive Director, JPMorgan Payments (2020–2024). Head of Product & Channels, Commercial Card Executive Director JPMorgan Payments since 2024; his profile says he has led across both the acquiring and issuing sides of the card ecosystem.
Samreen Naqvi
LinkedInExperience: Head of Embedded Finance & LAAS · easypaisa digital bank
Head of Embedded Finance & LAAS at easypaisa digital bank since 2025; her profile headline reads Head of Embedded Finance | Digital Lending. Former Head of Growth & Product Operations at Kuunda (2023–2025) and Manager, Digital VAS and OTT Products at Zong 5G (2021–2023).
Taran Singh
LinkedInExperience: Head of Product, Fintech Lending, Tax, Onboarding & Wallet · Intuit
Head of Product, Fintech Lending, Tax, Onboarding & Wallet at Intuit since 2022, and Group Product Manager, Lending at Intuit from 2018 to 2022. His profile headline reads Head of Lending & Embedded Finance at Intuit, and he says he led the product strategy behind more than $10B in capital originated for SMBs and consumers.
Tayub Adam
LinkedInExperience: Product Leader - Embedded Finance · Citi
Product Leader - Embedded Finance at Citi since 2023; his profile headline reads SVP, Digital Lending at Citi. Former India Lead - Digital Product Management Citi Retail Services at Citi (2021–2023) and Product Head - Digital Transformation & Analytics Corporate Banking at ICICI Bank (2016–2021).
Whitney Woyke
LinkedInExperience: EVP, Innovation & Strategy and Executive Director of Emprise Embedded · Emprise Bank
EVP, Retail & Embedded Banking at Emprise Bank since 2024, and EVP, Innovation & Strategy and Executive Director of Emprise Embedded at Emprise Bank from 2023 to 2024. Former Division President, Banking-As-A-Service at Pathward (2022–2023), Division President, Payments at Pathward (2021–2022) and SVP, Partner Engagement, Issuing at Pathward (2015–2021).
Choose the right perspective
Decide first whether you are the bank or sponsor providing the financial product or the business embedding it, and pick someone who sat on that side. Then match the product type, such as payments, lending or banking-as-a-service, and check whether the person's embedded finance role is current or past.
Questions to take into the conversation
- 01How did you decide which embedded finance products to offer first, and what did you learn from the early launches?
- 02How do you split responsibilities for compliance, risk and customer support between the bank or sponsor and the platform partner?
- 03Which metrics told you an embedded finance program was working, and when did you decide to change or shut one down?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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