Engineering professionals in Marketing technology
Inside companies such as Nike, Intuit, 7-Eleven, J.Crew, Airbnb, IBM and AB InBev, seven of these engineers hold marketing technology roles; the other three hold or held engineering titles at Salesforce, SAP and alps.ai, including Marketing Cloud Einstein and CX Marketing Cloud. A call fits decisions on CRM and personalization, marketing automation platforms such as Adobe Marketo, marketing data pipelines or machine learning in campaigns.
Professionals to explore
Anurakt Awasthi
LinkedInExperience: Head of MarTech Engineering CRM, Personalization, Web & Gulp Media Network · 7-Eleven
Retail media and AdTech are the areas Anurakt Awasthi names. Since 2026, Awasthi has been Head of MarTech Engineering CRM, Personalization, Web & Gulp Media Network at 7-Eleven, and was Principal Director Marketing Technology - (Personalization Media Network Loyalty ) at Macy's (2024–2026). Marketing technology and advertising product roles at McKinsey & Company (2022–2024) and Deloitte (2017–2022) round out Awasthi's background.
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Avishek Mazumdar
LinkedInExperience: Director of Engineering, Marketing Technology · Nike
Digital marketing platforms and AI/GenAI are the focus areas Avishek Mazumdar names as Director of Engineering, Marketing Technology at Nike since 2023, after Senior Manager - Software Engineering, Marketing Technology there (2021–2023). Mazumdar also worked as Manager (Lead Development Engineer) and Team Lead at Mastercard (2020–2021) and Software Engineering Technology Lead at Capital One (2017–2020).
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Brian Brechbuhl
LinkedInExperience: Director of Engineering, Marketing Cloud Einstein · Salesforce
Brian Brechbuhl has been Director of Engineering, Marketing Cloud Einstein at Salesforce since 2018 and describes putting GenAI and machine learning into production for 2,000+ enterprise customers, holding 6 US patents and an ExactTarget background. That makes Brechbuhl the clearest fit here for questions on shipping machine learning features inside a marketing cloud product.
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Byron Pitney
LinkedInExperience: Head of Engineering CX Marketing Cloud for North America · SAP
Byron Pitney has been Head of Engineering CX Marketing Cloud for North America at SAP and Chief Technology Officer at Emarsys since 2021. At Salesforce, Pitney was Vice President Of Software Engineering (2018–2021), Senior Director, Messaging Engineering (2016–2018) and Director of Software Engineering (2014–2016), a fit for marketing messaging infrastructure questions.
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Douglas Schimulfening
LinkedInExperience: Engineering Manager · AB InBev
Global engineering manager for martech solutions is how Douglas Schimulfening describes the Engineering Manager role at AB InBev, held since 2024, after Global Tech Lead (2021–2024) and Senior Specialist (2019–2021) there. Schimulfening co-founded Pingg Soluções Digitais as a full-stack developer (2013–2016) and describes 14+ years in software and digital platforms.
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Raymond Ng
LinkedInExperience: Director of Engineering - Marketing Technology and Operations · J.Crew
J.Crew is where Raymond Ng has held each of these roles: Senior Software Engineer (2007–2011), Engineering Manager - E-Commerce (2011–2014), Senior Engineering Manager - E-Commerce (2014–2017), Director of Engineering (2017–2019) and Director of Engineering - Marketing Technology and Operations since 2019. Ng names martech platforms, APIs and scalable systems as focus areas.
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Souvik Dutta
LinkedInExperience: Engineering Manager, Adobe and Marketing IT · IBM
Souvik Dutta has been Engineering Manager, Adobe and Marketing IT at IBM since 2024, working on IBM's marketing transformation on Adobe Enterprise Platform and Adobe Marketo, and was Engineering Manager, Marketing Automation Platform, DevSecOps, IBM CIO (2022–2024). Dutta's other IBM roles include First Line Leader and Squad Leader, System Availability on marketing automation platforms (2021–2022).
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Sunder Arunachalam
LinkedInExperience: Director Of Engineering- Marketing Technology · Intuit
Go-to-market and marketing technology are the focus for Sunder Arunachalam as Director Of Engineering- Marketing Technology at Intuit since 2019; Arunachalam was Director of Engineering and Architecture- Consumer Data Engg-Nike Digital at Nike (2018–2019). At Adobe, Arunachalam held big data, self service and data and analytics engineering manager roles (2009–2018), a fit for marketing data platform questions.
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Yuvraj Singh Shaktawat
LinkedInExperience: Former Vice President Of Engineering · alps.ai
VP Engineering (AI & MarTech) at iQuanti since 2024, Yuvraj Singh Shaktawat was Vice President Of Engineering at alps.ai (2021–2023) and held Senior Director Of Engineering (2019–2020), Director Engineering (2016–2019) and Solution Architect (2014–2016) roles at iQuanti. Shaktawat describes 19+ years and names agentic platforms and enterprise SaaS martech as focus areas.
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Choose the right perspective
For CRM, personalization and retail media, Anurakt Awasthi; for marketing automation platforms, Souvik Dutta on Adobe and Marketo and Byron Pitney on marketing cloud messaging. Machine learning in marketing products fits Brian Brechbuhl and Yuvraj Singh Shaktawat, marketing data platforms fit Sunder Arunachalam, and Avishek Mazumdar, Raymond Ng, Sharvari Apte and Douglas Schimulfening cover in-house martech engineering at Nike, J.Crew, Airbnb and AB InBev.
Questions to take into the conversation
- 01How do you decide which marketing capabilities to build in-house and which to buy from a marketing cloud vendor?
- 02What breaks most often when customer data from CRM, web and loyalty systems is joined for personalization?
- 03How do you measure whether a machine learning model for send time or audience selection actually improves campaign results?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.