Enterprise SaaS
10 Figma marketing leaders
These ten current and former Figma marketing leaders have run growth, product, international, events and marketing operations teams as directors, senior directors, vice presidents and chief marketing officer. A reader can learn from them how Figma runs self-serve growth and plans marketing across products and regions.
Professionals to explore
01—10Alexa Biale
LinkedInExperience: Director, EMEA Marketing · Figma
Director, EMEA Marketing at Figma since April 2025, after serving as Director, International Growth Marketing at Figma (2024–2025). Earlier roles include Head of International Digital & Product Marketing at WeWork (2021), VP of Marketing at Elephant Healthcare (2021–2023) and VP Growth & Performance Marketing at WeTransfer (2023–2024).
Andrew Forbes
LinkedInExperience: Director, Product Marketing · Figma
Director, Product Marketing at Figma since January 2022 and Director, Growth Marketing at Figma since June 2026. Earlier roles at Zendesk include Senior Product Marketing Manager (2019–2020), Group Manager, Product Marketing (2020–2021) and Director, Product Marketing (2021).
Andrew Mattock
LinkedInExperience: Director, Marketing Strategy & Operations · Figma
Director, Marketing Strategy & Operations at Figma since December 2024. Earlier roles include VP, Demand Generation at Apollo.io (2023–2024) and, at Autodesk, Head of Demand Generation & Marketing Operations, Preconstruction (2019–2021) and Head of Demand Generation & Growth, Autodesk Construction Cloud (2021–2023).
Azra Daniels
LinkedInExperience: Director, Experiential Marketing · Figma
Director, Experiential Marketing at Figma since May 2019, leading the events team at Figma, including work on config.figma.com and schema.figma.com, per the profile. Earlier roles include Field Marketing Manager at Dropbox (2016–2018) and Marketing Events Lead at Intercom (2018–2019).
Cori Godfrey
LinkedInExperience: Director, Marketing Strategy & Operations · Figma
Former Director, Marketing Strategy & Operations at Figma (2019–2024); the profile says this person established and scaled the email, analytics, localization, lead management, systems and operations functions as Figma's 12th marketing hire. Earlier roles include Director, Demand Generation at Xamarin (2013–2016) and Head of Marketing at Productboard (2018–2019).
Heidi Myers
LinkedInExperience: Senior Director of Marketing International · Figma
Senior Director of Marketing International at Figma since March 2022, managing a full funnel organisation covering marketing outside the US across APAC, EMEA and LATAM, per the profile. Earlier roles include Senior Director of Marketing EMEA at Figma (2021–2022), Head of B2B Marketing EMEA at Uber (2017–2021) and Director of Marketing at Meltwater (2012–2017).
Reema Batta
LinkedInExperience: VP Growth Marketing - PLG and Sales Assist · Figma
VP Growth Marketing - PLG and Sales Assist at Figma since January 2024. Earlier roles include VP of Marketing and Growth at Opendoor (2019–2021) and, at Heyday, Chief Marketing Officer (2021–2022) and Chief Marketing Officer and Head of Brand Management (2022–2023).
Sam Mazaheri
LinkedInExperience: Director, Growth Marketing · Figma
Director, Growth Marketing at Figma since August 2024, leading Figma's global paid, lifecycle and creator marketing programs across self-serve acquisition, enterprise demand gen, expansion and new-product GTM, per the profile. Earlier roles include Head of Paid Media (2020–2024) and Head of Growth Marketing (2024) at Asana.
Sheila Joglekar Vashee
LinkedInExperience: Chief Marketing Officer · Figma
Chief Marketing Officer at Figma since August 2023. Other roles include Chief Marketing Officer & GM at Ethos (2022–2023), Investing Partner (2020–2022) and Venture Partner (since 2022) at Basis Set, and Founding Board Member at Persistence since 2019.
Stephanie Zou
LinkedInExperience: Senior Director, Marketing · Figma
Senior Director, Marketing at Figma since April 2019, building and leading the teams behind product, customer and partner marketing, per the profile. Earlier roles include Director, Product Marketing at Zendesk (2012–2017) and Director, Product Marketing at Intercom (2018–2019).
Choose the right perspective
Pick the person whose function matches your question, since growth, product marketing, international marketing and events each see Figma's marketing from a different angle. Check how long the person has been at Figma, because someone who joined early can describe how the approach changed as the company grew.
Questions to take into the conversation
- 01How does your team balance self-serve growth programs with marketing aimed at enterprise buyers?
- 02How do you plan launches and campaigns when the company sells several products to the same users?
- 03How do you adapt a brand built around a design community for new regions and new audiences?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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