10 Hasbro marketing leaders
Vice President of Global Marketing, Toys and Games, Sr. Director Consumer Marketing Toys & Games EMEA and Global Marketing Director, Nerf are among the current titles held by these Hasbro marketing leaders. A reader can learn how marketing leaders work at Hasbro from people who have held the role.
Professionals to explore
Deirdre Stephens
LinkedInExperience: Director, Play-Doh and NERF, US Commercial Region Marketing · Hasbro
Deirdre Stephens has been Director, Play-Doh and NERF, US Commercial Region Marketing at Hasbro since March 2025. At Hasbro, Deirdre Stephens also lists Director, US & Canadian Marketing, Play-Doh from 2024 to 2025, Senior Marketing Manager Play-Doh from 2022 to 2023, Senior Marketing Manager Disney Princess & Frozen from 2020 to 2022 and Senior Marketing Manager Hasbro Gaming Business & Monopoly from 2019 to 2020.
Jamie Sundheim Cox
LinkedInExperience: Director, Global Consumer Marketing Action Brands · Hasbro
Jamie Sundheim Cox has been Director, Global Consumer Marketing Action Brands at Hasbro since January 2026. Jamie Sundheim Cox also lists EVP, Managing Director at Hill Holliday in 2025, SVP, Growth at Hill Holliday from 2022 to 2025, SVP, Account Director at Hill Holliday from 2016 to 2022 and Account Director at Havas Creative Network from 2013 to 2016.
Jessica Newkirk
LinkedInExperience: Director - Global Brand Strategy, Product Strategy & Marketing - Disney Brands · Hasbro
Jessica Newkirk has been Director - Global Brand Strategy, Product Strategy & Marketing - Disney Brands at Hasbro since September 2014. At Hasbro, Jessica Newkirk also lists Sr. Brand Manager - Global Brand Development - My Little Pony, Littlest Pet Shop from 2008 to 2014, Brand Manager - Global Brand Development - My Little Pony, Baby Alive from 2004 to 2008 and Assistant Associate Brand Manager - Disney Brands from 2000 to 2004.
Kelley Irwin
LinkedInExperience: Director, Global Brand Strategy and Marketing · Hasbro
Kelley Irwin has been Director, Global Brand Strategy and Marketing at Hasbro since August 2021. At Hasbro, Kelley Irwin also lists Senior Brand Manager from 2018 to 2021 and Brand Manager from 2015 to 2018. The profile also lists Go to Market Manager at Reebok from 2013 to 2015 and Product Manager at Reebok from 2011 to 2013.
Kelly Rose Johnson
LinkedInExperience: Director, Global Brand Strategy & Management, Power Rangers & G.I. JOE · Hasbro
Kelly Rose Johnson has been Director, Global Brand Strategy & Management, Power Rangers & G.I. JOE at Hasbro since March 2025, based in Attleboro, Massachusetts, United States. The listing shows no other roles, so check the full profile for the rest of the background.
Lavinia Capresi
LinkedInExperience: Sr. Director Consumer Marketing Toys & Games EMEA · Hasbro
Lavinia Capresi has been Sr. Director Consumer Marketing Toys & Games EMEA at Hasbro since June 2026. At Hasbro, Lavinia Capresi also lists Sr. Director, Category & Franchise Marketing — Fashion & Preschool EMEA from 2024 to 2026, Director, Regional Marketing — Boardgames EMEA & Asia from 2021 to 2024, Head of Marketing - Hasbro Italy from 2019 to 2021 and Marketing Manager Franchise Brands - Hasbro Italy from 2015 to 2019.
Michael K Pullano
LinkedInExperience: Sr. Director, Global Brand Strategy & Marketing, Disney Marvel Portfolio · Hasbro
Michael K Pullano has been Sr. Director, Global Brand Strategy & Marketing, Disney Marvel Portfolio at Hasbro since October 2025. At Hasbro, Michael K Pullano also lists Director, US Marketing, Fashion & Preschool Portfolio from 2024 to 2025, Director, US Marketing, Sports Action Portfolio from 2021 to 2025, Director, Global Brand Team, Marvel from 2019 to 2021 and Senior Manager, Global Brand Team, Marvel from 2016 to 2019.
Patrick Schneider
LinkedInExperience: Global Marketing Director, Nerf · Hasbro
Patrick Schneider has been Global Marketing Director, Nerf at Hasbro since January 2024. At Hasbro, Patrick Schneider also lists Global Marketing Director, Star Wars & Indiana Jones from 2021 to 2023, Senior Global Brand Manager, Star Wars & Indiana Jones from 2020 to 2021, Senior Global Brand Manager, Star Wars from 2018 to 2020 and Global Brand Manager, Star Wars from 2015 to 2018.
Ryan Ting
LinkedInExperience: Director Global Brand Strategy & Marketing - MARVEL & Star Wars · Hasbro
Ryan Ting has been Director Global Brand Strategy & Marketing - MARVEL & Star Wars at Hasbro since September 2024. At Hasbro, Ryan Ting also lists Senior Manager - Global Brand Development & Marketing - MARVEL Legends from 2019 to 2024, Manager - Global Brand Development & Marketing - MARVEL Legends from 2016 to 2019, Associate Manager - Global Product Development - MARVEL Legends from 2015 to 2016 and Associate Manager - Global Product Development - MONOPOLY from 2013 to 2015.
Sarah Madey
LinkedInExperience: Vice President of Global Marketing, Toys and Games · Hasbro
Sarah Madey has been Vice President of Global Marketing, Toys and Games at Hasbro since September 2025. At Hasbro, Sarah Madey also lists Senior Director - Global Brand Strategy and Marketing, Hasbro Gaming from 2024 to 2025, Director - Global Brand Strategy and Marketing, Hasbro Gaming from 2022 to 2024, Director - Global Franchise Strategy & Management, NERF from 2021 to 2022 and Senior Manager - Global Marketing & Brand Strategy - NERF from 2018 to 2021.
Choose the right perspective
Match the person's brand or franchise and region to the decision you face, since a global brand strategy role and a regional consumer marketing role see different problems. Weigh how recently each person held the role when your question depends on current practice.
Questions to take into the conversation
- 01What did you focus on first when you took on your marketing role at Hasbro?
- 02How do you plan marketing for a toy or game brand across different regions?
- 03What has your own work at Hasbro taught you about keeping a toy or game brand relevant?
Reaching Hasbro marketing leaders
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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