Go-to-market
10 heads of marketing
These ten heads of marketing hold or have held a title containing Head of Marketing in their own work histories. A reader can learn how a marketing head sets brand and demand strategy, builds a team and budget, and works with sales, product and leadership on growth.
Professionals to explore
01—10Bill Neff
LinkedInExperience: Head of Marketing · YETI
Head of Marketing at YETI, which the profile describes as a company specializing in ultra-durable coolers and drinkware, since 2024. Other YETI roles include VP, Brand (2024), Vice President Strategic Partnerships and Customer Experience (2023–2024), Vice President Marketing - EMEA (2022–2023) and Vice President Bags and Apparel (2021–2022).
Emileigh Adams
LinkedInExperience: Head of Marketing Executive Vice President · The Citco Group Limited
Head of Marketing Executive Vice President at The Citco Group Limited, which the profile describes as a financial services company, since 2024. Former Head of Marketing and Communications at BennBridge (2020–2023). The profile also lists Global Communications Lead, Financial Services at Accenture (2019–2020), Internal Communications Lead, Financial Services Europe at Accenture (2018–2019) and Corporate Communications Senior Specialist at Sun Life (2015–2018).
Esra A. Alev
LinkedInExperience: Global Head of Marketing · Arculus
Global Head of Marketing at Arculus since 2021. Former Vice President, Business Unit CMO Global Enterprise & Compliance Solutions Marketing at ADP (2018–2021) and Vice President, Business Unit CMO Global Enterprise Solutions Marketing at ADP (2015–2018); other listed roles include Vice President, Customer Marketing Global Commercial Services at American Express (2011–2015). The profile describes building a team of global marketing professionals focused on customer segments and regions including the U.S., EMEA, APAC and LATAM.
Jessica Vose
LinkedInExperience: Head of Marketing · Kana
Head of Marketing at Kana since 2026; the profile headline lists agentic AI and cybersecurity. Former Chief Marketing Officer at CyberRisk Alliance (2025) and Chief Commercial Officer (CCO) at CyberRisk Alliance (2023–2025). Other listed roles include Vice President, Growth Marketing at Zimperium (2021–2023) and Director, Demand Generation at SafeBreach (2020–2021).
Lidiia Emelianova
LinkedInExperience: Head of Marketing · Kleene.ai
Head of Marketing at Kleene.ai since 2025, where the profile describes owning the end-to-end marketing function, including budget, ABM, customer marketing and product and digital comms, and working with Sales on pipeline and with CS on retention. Other listed roles include Head of Marketing at Superdao (2022), Metaverse Product Marketing Lead at Ledger (2022–2024) and Digital Marketing Manager at the LEGO Group (2021–2022).
Martin Stevenson
LinkedInExperience: Head of Marketing · Stannah Stairlifts USA
Former Head of Marketing at Stannah Stairlifts USA (2020–2023) and former Marketing Director, North America at Millboard (2023–2024). Other Stannah Stairlifts USA roles include Business Development Manager, USA (2009–2020), Dealer Development Specialist, North America (2004–2008) and Sales And Marketing Specialist (USA) (1994–2002).
Mary Ludloff
LinkedInExperience: Head Of Marketing · Google
Former Head Of Marketing at Google (2020–2021) and former Chief Marketing Officer at 11:59 (2022–2025), where the profile describes guiding the company's pivot into the private sector from its public sector foundation. Other listed roles include Co Founder, CMO at LCA, Inc (Ludloff-Craig Associates) (2003–2022) and VP, Corporate Communications & Business Development at AppSheet (2019–2020).
Noelia Neves
LinkedInExperience: Head Of Marketing · Kwanko
Head Of Marketing at Kwanko since 2020, where the profile describes leading marketing and communication growth strategy in Europe and Latam, managing a three-person marketing team and handling brand management. Other Kwanko roles include Head of Product Marketing (2016–2020), Head of International Publishers (2012–2016) and Team Leader Portugal (2008–2011).
Rebecca Shimalla
LinkedInExperience: Head of Marketing · Built
Head of Marketing at Built since 2024. Former Head of Growth & Brand Marketing at Resy (2022–2024), Head of B2B Marketing at Resy (2022), Director, Global Product Marketing at American Express (2019–2022) and Senior Manager, Global Product Marketing at American Express (2018–2019). The profile headline describes building marketing as a growth P&L, and the summary describes scaling B2B brands and building teams.
Vivian Odior
LinkedInExperience: Head of Marketing, Meta Consumer Apps (Facebook, Instagram, Threads, WhatsApp, Creators) · Meta
Head of Marketing, Meta Consumer Apps (Facebook, Instagram, Threads, WhatsApp, Creators) at Meta since 2026 and Global Head of Marketing at WhatsApp since 2022. Former Global Head of Brand Marketing and Brand Team Leader at WhatsApp (2021–2022), Head of Global Integrated Marketing Brand and Marketing Execution at WhatsApp (2020–2021) and Global Marketing Director - Future of Self Care at Johnson & Johnson (2019–2020).
Choose the right perspective
Match the person's market, such as consumer brands or B2B software, and their company stage to your own situation. Check the dates and other listed roles on each profile to see whether their marketing experience is current and where it was built.
Questions to take into the conversation
- 01How do you split a limited marketing budget between brand building and demand generation?
- 02What do the first 90 days look like when you take over a marketing function?
- 03How do you agree on pipeline targets and attribution with sales leadership?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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