Go-to-market
10 subscription pricing experts
These ten pricing and subscription leaders have owned pricing, plan design or subscription monetization for businesses that sell subscriptions or SaaS. A reader can learn from them how to set plan tiers and price points, test and roll out price changes, and weigh revenue gains against conversion and churn.
Professionals to explore
01—10Alexandru Olariu
LinkedInExperience: Subscription and Payments Lead · Tractive
Subscription and Payments Lead at Tractive since 2022, and former Subscription Product Manager at Tractive (2020–2022). The profile describes leading subscriptions and payments with a focus on monetization, pricing and retention in B2C SaaS, leading the product team for subscription and payments, and devising a roadmap aimed at increasing subscribers.
Arpit Gupta
LinkedInExperience: Director - Subscriptions · JioSaavn
Director - Subscriptions at JioSaavn since 2025, and former Associate Director - Subscriptions (Consumer Pay) at JioSaavn (2022–2025). The profile says the director role owns the end-to-end subscriptions P&L, covering pricing and lifecycle. Former Growth Lead & AGM - Subscription Marketing at HT Digital Streams (2021–2022) and former Senior Manager - Subscriber Marketing at Tata Sky Ltd (2018–2021).
Ben Huppertz
LinkedInExperience: Head of Pricing · McAfee
Head of Pricing at McAfee since 2022, where the profile says he leads the pricing and packaging function. Former Director, Web Strategy & Growth (2021–2022) and former Sr Marketing Manager, Web Strategy & Growth (2017–2021) at Ancestry. The profile also describes maximizing and scaling revenue for a DNA and family history subscription business through A/B testing.
Charles Looker
LinkedInExperience: Head of Subscription Products and Pricing · Sage
Former Head of Subscription Products and Pricing at Sage (2012–2015) and former Senior Pricing Strategist at Sage (2017–2022). Director of Pricing & Packaging at Personio since 2024, and former Global Pricing Director at IRIS Software Group (2022–2024). The profile describes a senior leader in the strategy and execution of SaaS pricing and monetisation.
Chinh Dinh
LinkedInExperience: Senior Director of Pricing & Subscriptions · Jagex: The RuneScape Company
Senior Director of Pricing & Subscriptions at Jagex: The RuneScape Company since 2024. Former Head of Propositions - Broadband at Sky (2023–2024), former Head of Propositions at NOW (2021–2023) and former Head of PAYM Product & Propositions at Vodafone (2019–2021). The profile describes developing consumer propositions and delivering transformational change in regulated markets.
Iftikhar Chaudhry
LinkedInExperience: Senior Director, GTM Pricing Strategy and Licensing · ServiceNow
Former Senior Director, GTM Pricing Strategy and Licensing at ServiceNow (2021–2026) and former Director of GTM Pricing Strategy at ServiceNow (2019–2021). Head of Pricing Operations at OpenAI since 2026. The profile describes designing and launching consumption-based, subscription and hybrid commercial models, and leading ServiceNow's shift toward next-generation pricing and licensing frameworks.
Jay Odedra
LinkedInExperience: Head of International & Existing Customer Pricing · NortonLifeLock (formerly Symantec)
Head of International & Existing Customer Pricing at NortonLifeLock (formerly Symantec) since 2019, a role the profile lists as current, with key focus areas including the roll-out of subscription pricing models for new product launches ranging from routers and VPNs to security software. Former Head of Global Pricing Strategy at Gen™ (formerly NortonLifeLock) (2022–2025), and Senior Director Pricing at Barracuda since 2025.
Josh Levine
LinkedInExperience: Sr Director Pricing · ViX
Sr Director Pricing at ViX since 2024. The profile says the role determines initial and updated price points for all SVOD products and tiers by country across about 15 countries, and proposes and approves promotional pricing across direct and partnership channels, such as Amazon Prime Video, and bundles. Former Director, Finance Commercial & Operations at 2K (2021–2023).
Marcia Austin
LinkedInExperience: Pricing & Monetization (Growth Product) · Netflix
Pricing & Monetization (Growth Product) at Netflix since 2025. The profile says the role leads a cross-functional team of data scientists, consumer researchers, finance strategists, engineers and marketers to define Netflix's global pricing philosophy and strategy, and drives end-to-end subscription pricing decisions. Former Director of Business Operations & Strategy at AllTrails (2023–2025).
Prashanth Venumbaka
LinkedInExperience: Vice President, Business Models and Pricing · SAP
Vice President, Business Models and Pricing at SAP since 2026, and former Senior Director, Business Models and Pricing at SAP (2023–2026). The profile says the role leads packaging, pricing and business models spanning business applications, data and analytics and AI agents, using market research to deliver value-based pricing and commercial models including consumption, subscription and outcome-based models.
Choose the right perspective
Match the person's business model to yours, since consumer subscriptions, B2B software contracts and bundled offers are priced and tested differently. For a price increase or a new tier, favor people whose profiles describe setting price points or plan tiers; for a change in commercial model, favor those who describe designing consumption or hybrid models.
Questions to take into the conversation
- 01How do you decide when and how much to raise subscription prices, and how do you measure the effect on churn?
- 02How do you design plan tiers and bundles so customers self-select without cannibalizing higher plans?
- 03What testing approach do you use for prices and promotions, and when do you trust the results enough to roll out widely?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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