Marketing technology
10 identity resolution experts
These ten professionals have built and led identity resolution and identity graph work for marketing and audience data, in product, engineering, data science and data strategy roles. A reader can learn how practitioners approach identity resolution from people who have done the work.
Professionals to explore
01—10G. L. Strycker
LinkedInExperience: Vice President, Decision Sciences · Epsilon
Vice President, Decision Sciences at Epsilon since 2023; the profile describes him as vice president of inferential identity graphs R&D, responsible for two teams researching probabilistic match identification and graph clustering techniques. He held earlier Decision Sciences roles at Epsilon from 2012, including Senior Director (2019–2023).
Joe Paulek
LinkedInExperience: Director of Product Management - Identity · Wiland
Former Director of Product Management - Identity at Wiland (2021–2024). Earlier he was Principal Product Director-Audience Solutions at Acxiom (2017–2020) and Director of Market Planning, Core Data Management at LexisNexis (2014–2017); the profile describes building identity resolution practices for fraud prevention, risk management and marketing optimization.
Juli Boice
LinkedInExperience: VP, Identity Data Product Management · WPP
VP, Identity Data Product Management at WPP since 2026, after holding the same title at choreograph (2025–2026) and serving as Senior Director Program Management there (2021–2025). The profile headline lists consumer data, identity resolution, audience products and data partnerships as her areas.
Krishna Chettayar
LinkedInExperience: Head of Product, Identity Resolution · LiveRamp
Head of Product, Identity Resolution at LiveRamp since 2022; the profile says he is responsible for all global identity products powering LiveRamp's services across offline, digital, measurement and connected TV. Earlier he was General Manager and VP, Identity and Data Services at Neustar (2017–2019).
Kyle Hollaway
LinkedInExperience: Senior Vice President, Head of Global Identity · Acxiom
Senior Vice President, Head of Global Identity at Acxiom since 2022, after serving as Vice President, Head of Global Identity (2020–2022) and Sr. Director, Global Identity Practice (2017–2020) at the company. Earlier Acxiom roles include Director of Product & Program Management, CDI LOB (2009–2011).
Matt Austin
LinkedInExperience: Vice President, Identity Resolution Capability Lead · Merkle
Former Vice President, Identity Resolution Capability Lead at Merkle (2018–2024), after serving as Senior Director, Identity Resolution Capability Lead there (2015–2018); the profile describes responsibility for strategy, commercialization and delivery of enterprise data platforms. He has been Enterprise Data Management & Architecture Lead (VP Level) at dentsu since 2024.
Ryan Engle
LinkedInExperience: Vice President, Identity Products and Platform Partnerships · TransUnion
Former Vice President, Identity Products and Platform Partnerships at TransUnion (2022–2025); the profile says he integrated Neustar with TransUnion and grew the combined identity product line in TransUnion's marketing solutions business. Earlier he was Head of Product, Customer Intelligence at Neustar (2018–2022), and he has been Head of Productization at Acxiom since 2026.
Ryan Peters
LinkedInExperience: VP, Identity · 4INFO (acquired by Cadent)
Former VP, Identity at 4INFO (2016–2019) and VP, Data Strategy - Merkury at Merkle (2019–2021). He has been Vice President, Identity Consulting at Acxiom since 2025, where the profile says he helps large brands with digital identity, drawing on work spanning identity resolution, data strategy and adtech.
Saigopal Thota
LinkedInExperience: Director of Data and AI, Customer Identity & Growth Data Platform · Walmart Global Tech
Director of Data and AI, Customer Identity & Growth Data Platform at Walmart Global Tech since 2021, after serving as Senior Manager, Data Science there (2016–2021). The profile says he has led teams that build customer identity graphs, segmentation platforms and customer data platforms that support retail media networks and personalization.
Zhiqi Li
LinkedInExperience: Sr. Engineering Manager · LiveRamp
Sr. Engineering Manager at LiveRamp since 2022; the profile says he manages three engineering teams on identity resolution, providing real-time identity data via APIs and ingesting people and device connections at very large scale. He has held engineering roles at LiveRamp since 2014, including Tech Lead Manager (2021–2022) and Staff Software Engineer, Product Owner (2017–2020).
Choose the right perspective
Match the person's side of the work to your question: product leaders for packaging and roadmap decisions, engineering and data science leaders for matching methods and scale, and agency or consulting leads for how brands put identity data to use. Also consider whether you need someone from a data provider or someone who built an identity graph inside a brand.
Questions to take into the conversation
- 01How do you measure the accuracy of an identity graph, and what match rates are realistic?
- 02How do you combine deterministic and probabilistic matching when resolving customer identities?
- 03What changes when a company moves from third-party identifiers to its own first-party identity data?
Reaching identity resolution experts
How can I contact one of these identity resolution experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 9 companies, including Epsilon, Wiland and WPP, based on profile data retrieved on October 9, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach identity resolution experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these identity resolution experts a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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