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10 influencer marketing program experts
These ten professionals have led or managed influencer marketing teams and programs inside consumer companies. A reader can learn how influencer marketing leaders build and run their teams and programs in consumer companies.
Professionals to explore
01—10Alexandra Saghian
LinkedInExperience: Head of Influencer Marketing and Media Partnerships · Fashion Nova
Head of Influencer Marketing, Media & Brand Partnerships at Fashion Nova since October 2025, and former Head of Influencer Marketing and Media Partnerships at Fashion Nova (2021–2025). The profile describes Fashion Nova as a fashion company that offers trendy clothes, and also lists Executive Business Partner at Fashion Nova (2020–2021).
Alice Peper
LinkedInExperience: Head of Influencer Marketing (GLOBAL) · Westwing
Head of Influencer Marketing (GLOBAL) at Westwing since May 2025, and former Teamlead Influencer Marketing (GLOBAL) at Westwing (2024–2025). The profile also lists Teamlead Influencer Marketing (DACH) (2022–2023) and Influencer Marketing Manager (DACH) (2020–2022) at Just Spices.
Arielle Stafutti
LinkedInExperience: Head of Influencer Marketing · Shopbop
Former Head of Influencer Marketing at Shopbop (2022–2025) and Head of Influencer Marketing at Zappos since October 2025. The profile also lists Shopbop roles as Sr. Influencer Manager (2019–2022) and Influencer Marketing Manager (2015–2022), and its headline describes Zappos as a division of Amazon.
Casey Bosward
LinkedInExperience: Head of Influencer Marketing · Away
Former Head of Influencer Marketing at Away (2019–2021) and Global Director, Social & Influencer at MAC Cosmetics at The Estée Lauder Companies Inc. (2021–2022), and Director, Influencer at Airbnb since February 2025. The profile describes earned-led consumer engagement including celebrity and influencer partnerships in the role of Global Director, Consumer Engagement & Digital Innovation at MAC Cosmetics (2022–2025).
Erin Banks
LinkedInExperience: Global Head of Influencer Marketing and Events · Lifesum
Former Global Head of Influencer Marketing and Events at Lifesum (2021–2024) and Head of Influencer and Performance Marketing at Juicy Lucy, Inc since January 2025. The profile says Juicy Lucy's growth from 25 Target doors to 100 is being driven largely through creator-led campaigns.
Lauren O’Reilly
LinkedInExperience: Head of Influencer Marketing US · Wild
Former Head of Influencer Marketing US at Wild (2026), also listed as Head Of Influencer Marketing US Wild at Unilever since January 2026, and former Senior Influencer Marketing Manager UK & US (2023–2024) and Influencer Marketing Manager UK (2021–2023) at Wild. The profile says that after joining Wild Cosmetics as the 7th employee, the person spearheaded the rapid growth of its influencer program and scaled it in the UK market for over 2 years.
Marie-Mitsue Bedel (Mermet)
LinkedInExperience: Global Head of PR & Influencer Marketing - Sephora Collection · SEPHORA
Former Global Head of PR & Influencer Marketing - Sephora Collection at SEPHORA (2023–2024) and Global Digital Project Manager - Influence sephoracollection at SEPHORA (2019–2023). The profile describes defining the worldwide Influencer Marketing strategy and guidelines to increase brand awareness for the retailer's private label brand.
Megan Atherton
LinkedInExperience: Head of Influencer Marketing · THG
Former Head of Influencer Marketing at THG (2022–2024), a role the profile ties to the Global Beauty brands LOOKFANTASTIC, Cult Beauty, SkinStore and Dermstore, and former Senior Influencer Manager at THG (2020–2022). It also lists Head of PR, Influencer and Events at boohoo (2024–2026) and Head of Brand at boohoo since December 2025.
Merve Akbıyık Demiray
LinkedInExperience: Head of Influencer Marketing (TR & International) · Trendyol Group
Head of Influencer Marketing (TR & International) at Trendyol Group since January 2025. The profile also lists Trendyol Group roles as Head of International Influencer Marketing (2024–2025) and International Influencer Marketing Manager Team Lead (2022–2024), describes leading a team there, and lists Regional Assistant Brand Manager at Unilever (2017–2018).
Suzanne Reichenbach
LinkedInExperience: Global Team Lead Influencer Marketing · Vinted
Former Global Team Lead Influencer Marketing at Vinted (2021–2025) and Director, Influence at Vinted since September 2025. The profile also lists Global Social Media Team Lead (2020–2021) and Senior PR, Influence & Social Media Manager France (2018–2020) at Zalando.
Choose the right perspective
Match the person's category and market to yours, since influencer programs for beauty, fashion, home goods or apps work with different creators and budgets. Also consider whether you need someone who scaled a program from scratch at a growing brand or someone who ran a mature global program at a larger company.
Questions to take into the conversation
- 01How did you choose which influencers to work with, and how did you split budget between gifting, paid posts and longer partnerships?
- 02How did you measure the sales impact of your influencer program, not just reach?
- 03How did you structure the in-house influencer team and decide what to hand to agencies or platforms?
Reaching influencer marketing program experts
How can I contact one of these influencer marketing program experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Fashion Nova, Westwing and Shopbop, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach influencer marketing program experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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