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10 competitive intelligence experts
These ten professionals have run competitive intelligence work inside their companies, in roles from competitive intelligence manager to vice president of competitive intelligence. A reader can learn how in-house competitive intelligence functions are set up and run.
Professionals to explore
01—10Alysse Nockels
LinkedInExperience: Vice President, Competitive Intelligence · Palo Alto Networks
Vice President, Competitive Intelligence at Palo Alto Networks since 2024 and former Senior Director, Competitive Intelligence there (2022–2024). Former Senior Director, Head of Competitive Intelligence at Elastic (2021–2022) and Director, Competitive Intelligence at Tanium (2019–2021).
Amber Nupson
LinkedInExperience: Director of Competitive Intelligence · Lam Research
Director of Competitive Intelligence at Lam Research since 2019, where the profile says this person is responsible for directing the competitive intelligence, marketing and strategy program for Silfex, a division of Lam Research. Former Market & Strategy Manager - Amazon at Amazon (2017–2019).
Douglas Johnson
LinkedInExperience: Director, Competitive & Market Intelligence · UiPath
Former Director, Competitive & Market Intelligence at UiPath (2018–2019), where the profile says this person built UiPath's first globally distributed competitive and market intelligence team of 15 members. Held a Competitive Intelligence role at Veritas Technologies LLC (2021–2024) and has held a Competitive Intelligence, Product & Strategy role at Versaterm since 2025.
Fergal N McNamara
LinkedInExperience: Director Competitive Intelligence, Specialty Pharma Franchise · GSK
Director Competitive Intelligence, Specialty Pharma Franchise at GSK since 2016, where the profile says this person leads the analysis and synthesis of competitor intelligence supporting late stage Rheumatoid arthritis assets. Former Senior Competitor Intelligence Manager for Immuno-Inflammation and Rare Disease Franchises at GSK (2011–2016).
Jordan Lord
LinkedInExperience: Competitive Intelligence Lead - Enterprise · AbbVie
Competitive Intelligence Lead - Enterprise at AbbVie since 2025, where the profile says this person oversees competitive intelligence strategy and execution for disruptive technologies, emerging market dynamics and patient-focused programs for AbbVie's U.S. business. Former Director Competitive Intelligence and Analyst Relations at Oracle Health (2021–2023).
Kimberly Bauer
LinkedInExperience: Senior Director, Competitive Intelligence · SentinelOne
Former Senior Director, Competitive Intelligence (2025–2026) and Director of Competitive Intelligence (2024–2025) at SentinelOne, and Director of Competitive Intelligence at Lacework (2022–2024). The profile describes leading a team of cloud security competitive intelligence experts running a competitive intelligence function as a center of excellence. Senior Director, Market Intelligence at SentinelOne since 2026.
Morgan Kelly
LinkedInExperience: Director, Competitive Intelligence · Prudential Financial
Director, Competitive Intelligence at Prudential Financial since 2022, where the profile says this person synthesizes market intelligence and competitive insights into actionable strategies to drive innovation and growth in Institutional Retirement. Former Manager, Competitive Intelligence at Prudential Financial (2020–2022).
Nolan Kuan
LinkedInExperience: Senior Marketing Manager - Competitive Intelligence · Segment
Senior Marketing Manager - Competitive Intelligence at Segment since 2021, where the profile says this person scaled the CI function to support Segment CDP growth, coordinates all competitive intelligence functions for the Segment CDP business unit and runs Segment's Win/Loss program. Former Head of Competitive Intelligence at Adobe Commerce (2017–2018).
Osbourne Shaw
LinkedInExperience: Director - Enterprise Competitive Intelligence · Bristol Myers Squibb
Former Director - Enterprise Competitive Intelligence at Bristol Myers Squibb (2021–2025), where the profile says this person built and managed a 5-member CI team that monitored and assessed external enterprise topics and macro trends. Director - Competitive Intelligence at Novartis since 2025. Former Associate Director - Competitive Intelligence at Bristol Myers Squibb (2017–2021).
Steve Erwin-Davidson
LinkedInExperience: Head of Competitive Intelligence, Informatica · Salesforce
Head of Competitive Intelligence, Informatica at Salesforce since 2026, where the profile says this person owns competitive intelligence strategy for Informatica following the Salesforce acquisition, tracking hyperscalers, ERPs, data platforms, point solutions and pure-play challengers across 100+ vendors. Former Head of Competitive Intelligence at Informatica (2024–2026) and Director of Competitive Intelligence at Workhuman (2022–2023).
Choose the right perspective
Match the person's setting to yours, since competitive intelligence for a software sales team differs from competitor tracking for a drug portfolio or a manufacturing division. Also decide whether you need help starting a function from scratch or improving one that already exists, and pick someone whose roles fit that stage.
Questions to take into the conversation
- 01How do you decide which competitors and questions the competitive intelligence team covers, and which it ignores?
- 02What formats have worked best for getting competitive findings to sales teams and executives?
- 03How do you run win/loss reviews, and how do the results change what the company does?
Reaching competitive intelligence experts
How can I contact one of these competitive intelligence experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Palo Alto Networks, Lam Research and UiPath, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach competitive intelligence experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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