Marketplaces
10 Instacart marketing leaders
These ten people lead or have led marketing at Instacart, from its chief marketing officer and marketing vice presidents to heads and directors of consumer, growth, retailer, shopper and B2B marketing. A reader can learn how Instacart markets to customers, shoppers, retailers and advertising partners.
Professionals to explore
01—10Arielle Friedman Sheridan
LinkedInExperience: Head of Consumer Product Marketing · Instacart
Head of Consumer Product Marketing at Instacart since March 2024, a head-level marketing role. At Instacart Arielle Friedman Sheridan was also Director of Product Marketing (2023–2024), and was previously Vice President- Performance Marketing at JPMorganChase (2015–2018).
Ashley Denney
LinkedInExperience: Head of Growth Partnerships & Canada Marketing · Instacart
Head of Growth Partnerships & Canada Marketing at Instacart since July 2026, owning go-to-market strategy and execution for growth partnerships according to the profile. At Instacart Ashley Denney was also Head of Brand Marketing (interim) (2025–2026), Director of Product Marketing (2023–2025) and Director Growth Marketing (2021–2023).
Emma Fahy
LinkedInExperience: Director, Marketing · Instacart
Director, Marketing at Instacart since October 2023, managing the shopper marketing team and all customer marketing for the Caper Cart, including in-store signage and user acquisition. Emma Fahy was also Head of Shopper Marketing at Instacart (2021–2023) and Senior Global Product Marketing Manager - Driver Relationship, Policy & Regulation at Uber (2021).
Jasmine Anderson Taylor
LinkedInExperience: Vice President, Consumer Marketing · Instacart
Vice President, Consumer Marketing at Instacart since March 2025. At Instacart Jasmine Anderson Taylor was also Head of Consumer Marketing (2023–2025) and Senior Director, Product Marketing (2021–2023), and was previously Director, Product Marketing at Uber (2020–2021) and Head of Driver Product Marketing at Uber (2018–2020).
Laura Jones
LinkedInExperience: CMO · Instacart
CMO at Instacart since July 2022. At Instacart Laura Jones was also Head Of Marketing (2021–2022) and VP of Brand and Marketing (2021–2022), roles listed in the marketing department, and was previously Global Head of Product Marketing at Uber until June 2021.
Lindsay Chastain
LinkedInExperience: VP, Growth Marketing & Marketing Operations · Instacart
VP, Growth Marketing & Marketing Operations at Instacart since May 2025, leading a team focused on full-funnel brand and performance media, search visibility, SEO, CRM and lifecycle, marketing operations and AI adoption, martech and analytics. The profile also lists Vice President, Growth Marketing & Marketing Operations at Chime (2023–2025) and Vice President, Growth Marketing at Chime (2021–2023).
Luke Miller
LinkedInExperience: Head of Retailer Marketing (Snr Director) · Instacart
Former Head of Retailer Marketing (Snr Director) at Instacart (2023–2024) and former Head of Consumer Marketing (Snr Director) at Instacart (2020–2021), both director-level roles in the marketing department. Luke Miller was previously Chief Operating Officer (COO) - Gumtree Australia at Gumtree Group (2016–2019).
Mike Pietro
LinkedInExperience: Senior Director, Growth Marketing · Instacart
Senior Director, Growth Marketing at Instacart since June 2026, leading the global media team responsible for user acquisition and brand awareness for Instacart's B2C and B2B audiences. Mike Pietro was previously Director, Growth Marketing at Indeed (2024–2026) and Director, Growth Marketing at Noom (2023–2024).
Samantha Cousin
LinkedInExperience: Sr. Director, Growth Marketing Strategy & Lifecycle Experience · Instacart
Former Sr. Director, Growth Marketing Strategy & Lifecycle Experience at Instacart (2022–2024), and Senior Director, Growth Strategy & Transformation at Instacart since February 2024. Samantha Cousin was also Director, Marketing at Instacart (2020–2022) and Head of CRM Consumer Marketing at Sonder Inc. (2019–2020).
Stephanie Paturzo Swingle
LinkedInExperience: B2B Marketing, Senior Director (CPG Ads & Retailer Audiences) · Instacart
B2B Marketing, Senior Director (CPG Ads & Retailer Audiences) at Instacart since September 2024, and B2B Marketing, Senior Director (Ads Business, CPG Audience) at Instacart (2022–2024); the profile headline reads Head of Commercial Marketing @ Instacart. The profile also lists Global Head of B2B Marketing at Klarna (2021–2022).
Choose the right perspective
Match the person to the audience behind your question, since consumer, shopper, retailer and B2B advertising marketing are run by different teams at Instacart. A chief marketing officer or vice president suits questions about overall strategy and budget, while a director can speak to how specific campaigns and channels are run.
Questions to take into the conversation
- 01How does Instacart split marketing budget between brand campaigns and performance channels such as search and lifecycle?
- 02How does Instacart market to retail partners and consumer brands differently from how it markets to customers?
- 03How does Instacart recruit and keep shoppers through marketing, and how is that measured?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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