10 Instagram marketing leaders
Heads of global brand marketing and consumer product marketing and a director of creator product marketing are among the roles held by these ten Instagram marketing leaders, some of whom have since moved on. A reader can learn how marketing leaders work at Instagram from people who have held the role.
Professionals to explore
Amber Finlay
LinkedInExperience: Head of Global Brand Marketing, Instagram · Instagram
Amber Finlay has been Head of Global Brand Marketing, Instagram at Instagram since May 2025. Amber Finlay was Head of Sport Activity & Digital Partnerships at Nike from 2023 to 2025 and Senior Director Product Marketing, SNKRS at Nike from 2019 to 2023, and was Senior Director, Global Advertising & Editorial at Converse from 2013 to 2019.
Brian Carcich
LinkedInExperience: Head of Strategy & Operations, Global Marketing · Instagram
Brian Carcich has been Head of Strategy & Operations, Global Marketing at Instagram since May 2026. Brian Carcich was Head of Marketing, Japan at Uber from 2024 to 2025 and Global Head of Marketing, Amazon Key at Amazon from 2021 to 2023, and describes leading international marketing across brand, media and go-to-market work.
Christina Cua
LinkedInExperience: Director of Product Marketing, Business · Instagram
Christina Cua was Director of Product Marketing, Business at Instagram from June 2015 to September 2023. Christina Cua has also been Director of Product Management at Instagram since June 2023 and was Strategy and Development Lead at Google from 2011 to 2013.
Colin N.
LinkedInExperience: Director, Global Brand Strategy and Management · Instagram
Colin N. has been Director, Global Brand Strategy and Management at Instagram since 2021 and describes leading brand strategy for Instagram and Threads at Meta. Colin N. was Partner Head of Strategy at FRED & FARID from 2016 to 2020 and has written as a columnist for Skift since 2015.
Jennifer Garcia
LinkedInExperience: Head of Integrated Marketing, Instagram · Instagram
Jennifer Garcia was Head of Integrated Marketing, Instagram at Instagram from 2020 to 2023 and Head of Product Marketing, Interests at Instagram from 2017 to 2020. Jennifer Garcia has been Senior Director, Customer Marketing at Docusign since October 2025 and was Executive Director of Product Marketing, Payments Portfolio & Emerging Technology at JPMorganChase from 2023 to 2025.
Jimmy O'Keefe
LinkedInExperience: Director, Creator Product Marketing · Instagram
Jimmy O'Keefe has been Director, Creator Product Marketing at Instagram since August 2026, after serving as Head of Creator Product Marketing there from 2023 to 2026. Jimmy O'Keefe also held Instagram roles as Product Marketing Lead, Reels from 2022 to 2023 and Product Marketing Lead, Shopping from 2019 to 2022.
Kasey Turnage
LinkedInExperience: Head of Business Marketing, North America · Instagram
Kasey Turnage was Head of Business Marketing, North America at Instagram from 2019 to 2020 and Head of Creator Marketing, Instagram (interim) from 2022 to 2023. Kasey Turnage has been Brand Marketing Lead, Creator Marketing at Instagram since July 2023 and also held the role Brand & Integrated Marketing Lead, Creator Marketing there from 2020 to 2022.
Monica Kelly
LinkedInExperience: Head of Consumer Product Marketing - Sharing, Messaging, and AI · Instagram
Monica Kelly has been Head of Consumer Product Marketing - Sharing, Messaging, and AI at Instagram since January 2026. Monica Kelly was Global Head of Product Marketing at Twitch from 2024 to 2026, Director, Community Product Marketing at Twitch from 2023 to 2024 and Director, Trust & Safety Marketing there from 2021 to 2023.
Rachel Xanttopoulos
LinkedInExperience: Director of Business Product Marketing · Instagram
Rachel Xanttopoulos was Director of Business Product Marketing at Instagram from July 2023 to June 2026, with a headline naming Instagram, Facebook and Subscriptions at Meta. Rachel Xanttopoulos also held Instagram roles as Product Marketing Lead, Business and Creators from 2019 to 2023 and Product Marketing Manager, Business and Creators from 2017 to 2019.
Sekka Han
LinkedInExperience: Head of Brand Marketing, Creators · Instagram
Sekka Han has been Head of Brand Marketing, Creators at Instagram since September 2024, with a headline of Global Head of Brand Marketing, Creators. Sekka Han was Consumer Marketing Lead, APAC at Instagram from 2019 to 2024 and Country Category Leader (Brand Director) at Procter & Gamble from 2017 to 2018.
Choose the right perspective
Match the person to the kind of marketing behind your question, since brand campaigns, creator marketing and product marketing for business or consumer features involve different goals. Check whether the relevant role is current or past before asking how the work is done today.
Questions to take into the conversation
- 01How did you decide which audiences and messages your marketing work focused on first?
- 02What did you learn about working with product teams when launching a new feature?
- 03How did you measure whether your brand or product marketing was working?
Reaching Instagram marketing leaders
How can I contact one of these Instagram marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Instagram, based on profile data retrieved on October 19, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Instagram marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Instagram marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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