10 Lowe's ecommerce leaders
SVP ECommerce and Omni Commerce Product & Technology, SVP of Digital and Vice President, Marketplace are among the current titles held by these Lowe's ecommerce leaders, alongside digital operations, digital customer experience and omnichannel roles. A reader can learn how ecommerce leaders work at Lowe's from people who have held the role.
Professionals to explore
Cheryl Friedman
LinkedInExperience: Vice President of Product Management & General Manager, Lowes.com · Lowe's Companies, Inc.
Cheryl Friedman is a former Vice President of Product Management & General Manager, Lowes.com at Lowe's Companies, Inc., a role held from August 2018 to December 2018. At Lowe's Companies, Inc., Cheryl Friedman also lists Vice President, Innovation (General Manager of Lowe’s Innovation Labs) from 2019 to 2025. The profile also lists Sr. Manager/Technical Advisor - Worldwide Returns, Recovery & Rentals at Amazon from 2017 to 2018, General Manager - Trade-In at Amazon from 2015 to 2017 and Business and Marketing Lead - Trade-In at Amazon from 2013 to 2015.
Craig Webber
LinkedInExperience: Vice President Digital Commerce · Lowe's Companies, Inc.
Craig Webber is a former Vice President Digital Commerce at Lowe's Companies, Inc., a role held from September 2017 to May 2018. At Lowe's Companies, Inc., Craig Webber also lists Merchandising Vice President Flooring from 2020 to 2021, Merchandising Vice President Lumber and Building Materials from 2018 to 2020 and Merchandising Vice President Major Appliances from 2014 to 2017, and the profile marks Craig Webber as retired from Lowe's since October 2021.
Eric Olson
LinkedInExperience: VP of Digital Operations · Lowe's Companies, Inc.
Eric Olson has been VP of Digital Operations at Lowe's Companies, Inc. since September 2025. Eric Olson also lists Sr. Director of Marketing at Zappos from 2024 to 2025, Sr. Director of Marketing at Amazon from 2024 to 2025, Global Head of Partner Marketing, Amazon Pickup & Returns at Amazon from 2021 to 2024 and Global Omni-Channel Concepts Director -- Nike Running at Nike in 2020.
Gaurav Dixit
LinkedInExperience: Vice President- Digital Customer Experience · Lowe's Companies, Inc.
Gaurav Dixit has been Vice President- Digital Customer Experience at Lowe's Companies, Inc. since December 2023. At Lowe's Companies, Inc., Gaurav Dixit also lists Senior Director of Product and Engineering from 2021 to 2023. The profile also lists Product Leader- Discovery/Shop Experience at Walmart from 2019 to 2021, Product Lead - Business Member Experience at Walmart from 2016 to 2019 and Senior Manager -Product Management at Staples from 2015 to 2016.
Jeff Caveney
LinkedInExperience: Director, Digital Sales Strategy & Planning · Lowe's Companies, Inc.
Jeff Caveney has been Director, Digital Sales Strategy & Planning at Lowe's Companies, Inc. since July 2024. At Lowe's Companies, Inc., Jeff Caveney also lists Sr. Director, Strategy & Transformation from 2023 to 2024, Division Pro Sales Director - West from 2022 to 2023 and Sr. Director Marketing & Merchandising - Lowe's Pro Supply from 2020 to 2022. The profile also lists Vice President of Purchasing & Process Improvement at Cortland from 2017 to 2020.
Joe Cano
LinkedInExperience: SVP of Digital · Lowe's Companies, Inc.
Joe Cano has been SVP of Digital at Lowe's Companies, Inc. since January 2025. Joe Cano also lists Chief Marketing, Merchandising, Growth Officer at Zappos from 2023 to 2025, Chief Merchandising Officer at Zappos from 2022 to 2025, GM - Digital at Freelance in 2022 and General Manager - Menswear, Jewelry & Watches at Walmart from 2018 to 2022.
Michael McCluskey
LinkedInExperience: Vice President, Marketplace · Lowe's Companies, Inc.
Michael McCluskey has been Vice President, Marketplace at Lowe's Companies, Inc. since June 2024. Michael McCluskey also lists Vice President, Rx, Insurance and Strategic Partnerships at Petco from 2023 to 2024, Vice President, Pharmacy at Petco from 2021 to 2023, Director, Digital Fulfillment at Petco from 2019 to 2021 and Director, eCommerce Category Leader, Fresh at Coupang from 2018 to 2019.
Neelima Sharma
LinkedInExperience: SVP ECommerce and Omni Commerce Product & Technology · Lowe's Companies, Inc.
Neelima Sharma has been SVP ECommerce and Omni Commerce Product & Technology at Lowe's Companies, Inc. since February 2023. Neelima Sharma also lists Board Member - Charlotte Center City Partners at Charlotte Center City Partners from 2021. Neelima Sharma is based in Charlotte Metro.
Rob Baker
LinkedInExperience: Vice President, Omnichannel Fulfillment · Lowe's Companies, Inc.
Rob Baker has been Vice President, Omnichannel Fulfillment at Lowe's Companies, Inc. since February 2022. At Lowe's Companies, Inc., Rob Baker also lists Vice President, Omnichannel Operations from 2020 to 2022. The profile also lists Vice President, Customer Experience and Omnichannel at Sears from 2018 to 2020, Divisional Vice President – Omnichannel Retail at Sears from 2014 to 2018 and Senior Director – Integrated Customer Experience at Sears from 2013 to 2014.
Ryan Fagan
LinkedInExperience: Vice President Digital · Lowe's Companies, Inc.
Ryan Fagan has been Vice President Digital at Lowe's Companies, Inc. since October 2021. At Lowe's Companies, Inc., Ryan Fagan also lists Senior Director Finance from 2020 to 2021, Senior Director Marketing from 2019 to 2020, Director Sales and Operations Planning from 2017 to 2018 and Operations Director from 2016 to 2017.
Choose the right perspective
Match the person's part of ecommerce, such as marketplace, digital operations, site and app experience or omnichannel fulfillment, to the decision you face. Weigh whether the person ran a commercial area or a product and technology one, since each sees different problems.
Questions to take into the conversation
- 01What did you focus on first when you took on your ecommerce role at Lowe's?
- 02How do you decide which digital improvements to prioritize in the area you oversee?
- 03What has your own work at Lowe's taught you about serving homeowners and professional customers online?
Reaching Lowe's ecommerce leaders
How can I contact one of these Lowe's ecommerce leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Lowe's Companies, Inc., based on profile data retrieved on October 24, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Lowe's ecommerce leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Lowe's ecommerce leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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