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10 Mastercard marketing leaders
These ten people lead marketing at Mastercard, including the company's chief marketing and communications officer and executive and senior vice presidents of brand, B2B, consumer and regional marketing. A reader can learn how Mastercard plans brand advertising, sponsorships and B2B demand generation and how regional teams adapt global campaigns.
Professionals to explore
01—10Aleksandra Babić
LinkedInExperience: Senior Vice President Europe B2B & Product Marketing · Mastercard
Senior Vice President Europe B2B & Product Marketing at Mastercard since September 2023, heading B2B marketing initiatives across Europe. Aleksandra Babić was previously Vice President B2B & Product Marketing for Europe at Mastercard (2019–2023) and Vice President Marketing and Communications for Africa (2017–2019).
Beth Shulkin
LinkedInExperience: Senior Vice President, Global B2B Marketing, Services · Mastercard
Senior Vice President, Global B2B Marketing, Services at Mastercard since August 2024, owning global B2B demand generation and marketing growth strategy for Mastercard Services, which covers cybersecurity, fraud prevention and identity services. Beth Shulkin was also Senior Vice President Global Marketing at Ekata, a Mastercard company (2021–2025).
Cheryl Guerin
LinkedInExperience: EVP, Global Brand Strategy & Innovation · Mastercard
EVP, Global Brand Strategy & Innovation at Mastercard since January 2022, leading brand strategy, branding, advertising, media and digital marketing, and a member of Mastercard's Management Committee. Cheryl Guerin was also EVP, North America Marketing and Communications at Mastercard (2018–2022) and EVP, Global Credit Products (2017–2018).
Geoffroy Seghetti
LinkedInExperience: Senior Vice President - Marketing Services Europe · Mastercard
Senior Vice President - Marketing Services Europe at Mastercard since July 2023, a senior role in the marketing department according to the profile. Geoffroy Seghetti was previously Vice President - Marketing and Communications - Western Europe at Mastercard (2017–2023) and Vice President - Core Products - Western Europe (2015–2017).
Jill Kramer
LinkedInExperience: Chief Marketing & Communications Officer · Mastercard
Chief Marketing & Communications Officer at Mastercard since December 2025; the profile headline also lists a seat on the Ad Council Board of Directors. Jill Kramer was previously Chief Marketing and Communications Officer at Accenture (2021–2025), Managing Director, Global Brand at Accenture (2016–2019) and EVP Senior Director at BBDO Worldwide (2010–2015).
Julie Nestor
LinkedInExperience: Executive Vice President, Head of Marketing and Communications, Asia Pacific · Mastercard
Executive Vice President, Head of Marketing and Communications, Asia Pacific at Mastercard since April 2022. Julie Nestor was previously Chief Marketing and Experience Design Officer at Manulife (2020–2022), Asia CMO at Hilton (2019–2020) and Vice President Consumer Marketing at American Express (2014–2018), and the profile cites designing and running loyalty and rewards programs.
Kauveri Khullaar
LinkedInExperience: Senior Vice President Consumer Marketing & Sponsorships · Mastercard Asia Pacific
Senior Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific since October 2023, described in the profile as Asia Pacific Head of Marketing and Sponsorships at Mastercard; the headline also lists Creator, Mastercard Gamer Exchange. Kauveri Khullaar was previously Marketing Director South East Asia at Mastercard (2018–2020).
Majken Nielsen
LinkedInExperience: SVP Marketing and Communications Northern Europe · Mastercard
SVP Marketing and Communications Northern Europe at Mastercard since June 2026. Majken Nielsen was previously Senior Director, Marketing Leader, Northern Europe at Salesforce (2023–2026), Director, Marketing Leader, Nordics at Salesforce (2019–2023) and CMO at IBM Danmark (2018–2019).
Nicola Grant Histon
LinkedInExperience: Senior Vice President, Global Brand & Advertising · Mastercard
Senior Vice President, Global Brand & Advertising at Mastercard since May 2023. The profile describes Nicola Grant Histon as an international marketer who develops and executes marketing strategy across a wide range of markets, segments and channels, and lists marketing strategy among the specialties.
Taciana Lopes
LinkedInExperience: Senior Vice President, Marketing and Communications · Mastercard
Senior Vice President, Marketing and Communications at Mastercard since April 2024, based in São Paulo. Taciana Lopes was previously Head of Marketing Latam, WhatsApp at Meta (2023–2024), Head of Marketing, WhatsApp, Brazil at Meta (2018–2023) and Marketing Director at Visa (2015–2018).
Choose the right perspective
Pick the person whose remit matches your question, since global brand and advertising, B2B marketing to banks and businesses, and consumer marketing in one region are run by different teams. Regional leaders are the better choice for how a global campaign is localized, while global brand leaders can speak to positioning and budget choices.
Questions to take into the conversation
- 01How does Mastercard decide which global brand campaigns and sponsorships to fund, and how is their impact measured?
- 02How do regional marketing teams adapt a global Mastercard campaign for local markets and partners?
- 03How is B2B marketing to banks, merchants and fintechs planned differently from consumer marketing at Mastercard?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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