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10 McDonald's marketing leaders
These ten people hold or have held senior marketing roles at McDonald's, from global chief marketing officers to US marketing vice presidents and chief marketing officers for international markets. A reader can learn how McDonald's plans menu and brand marketing and how global, US and international teams share the work.
Professionals to explore
01—10Alistair Macrow
LinkedInExperience: SVP & Global Chief Marketing Officer · McDonald's
SVP & Global Chief Marketing Officer at McDonald's since June 2020, a C-level role in the marketing department that the profile shows held for six years and three months. A recommendation on the profile comes from someone who says they have worked with Alistair Macrow for over a decade.
Elizabeth A. Campbell
LinkedInExperience: Vice President of Marketing · McDonald's
Vice President of Marketing at McDonald's since April 2023, with a profile headline naming McDonald's USA. Elizabeth A. Campbell's other McDonald's roles include Senior Director of Marketing (2013–2023), Director of Marketing (2006–2013) and Manager Marketing Menu Innovation (2004–2006).
Gina Hardy
LinkedInExperience: Vice President, US Marketing & Menu Strategy · McDonald's
Vice President, US Marketing & Menu Strategy at McDonald's since February 2025, a President/Vice President-level marketing role. Gina Hardy was previously EVP, Chief Marketing & Experience Officer at Chamberlain Group (2024–2025), Chief Customer Officer at Drizly, an Uber Company (2022–2024) and Chief Marketing Officer at Tonal (2022).
Jennifer DelVecchio
LinkedInExperience: CMO · McDonald's
CMO at McDonald's since June 2026 and Beverages & Desserts Category Lead there since August 2025. Jennifer DelVecchio was also Senior Director, Head of US Brand & Menu Strategy at McDonald's (2024–2025), leading integrated growth strategies for the McDonald's USA 3-Year Growth Strategy, and Senior Director, Global Brand, Content & Culture (2021–2024).
Jennifer Healan
LinkedInExperience: Vice President, U.S. Marketing, Brand Content and Engagement for McDonald's Corporation · McDonald's
Vice President, U.S. Marketing, Brand Content and Engagement for McDonald's Corporation at McDonald's since February 2020; the headline gives the role as VP, U.S. Marketing, Brand, Content & Culture. Jennifer Healan was previously Head of Integrated Mktg Communication for Coca-Cola Trademark & The Coca-Cola Company Brand Campaign at The Coca-Cola Company (2017–2020).
Matthew Reischauer
LinkedInExperience: Chief Marketing Officer, IOM Business Unit · McDonald's
Chief Marketing Officer, IOM Business Unit at McDonald's since January 2026, a role the profile says involves working with leadership teams across eight countries in Europe to build the brand. Matthew Reischauer's other McDonald's roles include Marketing Director-UK & I (2023–2026) and Senior Director-Brand, Content, & Culture (2021–2023).
Michelle Graham-Clare
LinkedInExperience: Chief Marketing Officer & Corporate Vice President, International Operating Markets · McDonald's
Chief Marketing Officer & Corporate Vice President, International Operating Markets at McDonald's since January 2025. Michelle Graham-Clare's other McDonald's roles include Chief Marketing Officer, S.V.P. (2021–2025), Vice President Marketing & Food (2019–2021), Marketing Director (2019) and Head Of Marketing (2018–2019).
Morgan Flatley
LinkedInExperience: Global Chief Marketing Officer & Head of New Business Ventures · McDonald's
Global Chief Marketing Officer & Head of New Business Ventures at McDonald's since November 2021, and Chief Marketing & Digital Customer Experience Officer at McDonald's from 2017 to 2021. The profile says Morgan Flatley oversees McDonald's marketing efforts and new business ventures that extend the reach of the brand; Morgan Flatley was also CMO - Gatorade & Propel at PepsiCo (2014–2016).
Natalia Echeverria
LinkedInExperience: Chief Marketing & Digital Officer (CMO) · McDonald's
Chief Marketing & Digital Officer (CMO) at McDonald's since May 2018, a C-level marketing role, and DIRECTORA DE MARKETING Y COMUNICACIÓN at McDonald's from 2016 to 2018. Natalia Echeverria was also MARKETING DIRECTOR- GARNIER SPAIN at L'Oréal (2014–2016) and REGIONAL MARKETING DIRECTOR - MAKE UP LATIN AMERICA at L'Oréal (2013–2014).
Tina Chao
LinkedInExperience: Chief Marketing and Digital Customer Experience Officer · McDonald's
Chief Marketing and Digital Customer Experience Officer at McDonald's since July 2020, and Vice President Marketing at McDonald's from 2019 to 2020. Tina Chao was previously General Manager, Marketing at Hong Kong Tourism Board (2015–2019), and the profile cites more than 25 years of international marketing experience.
Choose the right perspective
Match the person's scope to your question, since a global marketing chief sees different decisions than a US marketing vice president or a marketing chief for international markets. Check each person's dates and whether a McDonald's role is current before relying on it for how the company markets today.
Questions to take into the conversation
- 01How does McDonald's decide which menu items and promotions get national marketing support in a given year?
- 02How do global, US and international marketing teams at McDonald's divide responsibility for campaigns and budgets?
- 03How does McDonald's work with franchisees when it sets marketing plans and measures their results?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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