Media and publishing
10 Netflix marketing leaders
These ten people hold senior marketing roles at Netflix, leading global brand marketing and regional marketing for markets including the US and Canada, the UK and Ireland, India and the Middle East. A reader can learn how a global streaming service markets its brand, films and series across countries.
Professionals to explore
01—10Cinthia Costa
LinkedInExperience: EMEA Marketing Planning, Media, Operations & Production, Senior Director · Netflix
EMEA Marketing Planning, Media, Operations & Production, Senior Director at Netflix since November 2022; the profile headline reads Head of Marketing Planning, Operations, Media and Production, EMEA. Cinthia Costa was also Integrated Marketing Director, EMEA (2020–2022) and Director Content Marketing & Global leader Kids & Family Portfolio (2018–2020) at Netflix.
Grey Watson
LinkedInExperience: Senior Director, US Marketing · Netflix
Senior Director, US Marketing at Netflix since February 2023, and Director, Films Marketing at Netflix from 2021 to 2023. The profile describes responsibility for global advertising campaigns made with top creators and talent, and Grey Watson was also Manager, Films Marketing at Netflix (2018–2021).
June Sauvaget
LinkedInExperience: Vice President Marketing, EMEA APAC · Netflix
Vice President Marketing, EMEA APAC at Netflix since January 2026, with VP Marketing, EMEA at Netflix (since March 2024) also listed as current. The profile describes more than 25 years of advertising and marketing experience with global brands in agency and in-house roles, and June Sauvaget has been a board member at Beazer Homes since 2024.
Katie Hundere
LinkedInExperience: Director, Creative Marketing - Head of UK Film · Netflix
Director, Creative Marketing - Head of UK Film at Netflix since January 2025, leading, per the profile, a team of marketers launching film campaigns for the UK and beyond. Katie Hundere was also Director, Creative Marketing - UK Series (2020–2025) and Manager, Creative Marketing - Documentaries and Scripted Series (2018–2020) at Netflix.
Magno Herran
LinkedInExperience: VP Global Brand Marketing and Partnerships · Netflix
VP Global Brand Marketing and Partnerships at Netflix since July 2015; as head of brand, the profile says, Magno Herran helps guide Netflix's global brand narrative, shaping what Netflix stands for and how people around the world experience it. Magno Herran was also Global Head of Brand Marketing at Motorola (a Google company) (2014–2015).
Nada Zagallai
LinkedInExperience: Sr. Marketing Director Middle East, Turkey & Africa · Netflix
Sr. Marketing Director Middle East, Turkey & Africa at Netflix since February 2023, with Director of Marketing Middle East, Turkey & Africa (since 2019) also listed as a current Netflix role. Nada Zagallai was also Director of Marketing Middle East & Africa (2018–2019) and Head of Marketing Middle East (2016–2018) at Uber.
Pablo Legarrea
LinkedInExperience: Senior Director of Marketing · Netflix
Senior Director of Marketing at Netflix since September 2023, based in the Mexico City area. Pablo Legarrea was also Senior Director Marketing Latam (SSL) (2021–2023) and Head Of Marketing Mexico (2019–2021) at DiDi, and Regional Marketing Strategy Lead LATAM at Uber (2018–2019).
Pamela Levine
LinkedInExperience: Vice President, Marketing - UCAN · Netflix
Vice President, Marketing - UCAN at Netflix since May 2025. Pamela Levine was also Head of Marketing, Disney Branded Television and National Geographic Content at The Walt Disney Company (2022–2025), President, Global Marketing at 20th Century Fox Film Corporation (2016–2019) and Chief Marketing Officer at HBO (2011–2016), and the profile cites launching Game of Thrones and Avatar.
Rajiv Nathwani
LinkedInExperience: Vice President, Marketing - UK & Ireland · Netflix
Vice President, Marketing - UK & Ireland at Netflix since November 2024, and Senior Director, Marketing - UK & Ireland at Netflix from 2023 to 2024. Rajiv Nathwani was also Director, Marketing - UK and Ireland (interim) (2022–2023) and Director, Marketing - UK Series & Non-Fiction (2018–2022) at Netflix.
Vamsi Murthy
LinkedInExperience: Senior Director, Head of Marketing India · Netflix
Senior Director, Head of Marketing India at Netflix since November 2025. Vamsi Murthy also lists Executive Director & Marketing Head at Jiostar (since 2022), and was Head Of Marketing at BookMyShow (2021–2022), Vice President Marketing at Zee 5 (2020–2021) and Director - Brand Marketing at Myntra (2019–2020).
Choose the right perspective
Match the person's scope to your question, since a global brand leader, a regional marketing vice president and a film or series campaign director each work on different budgets and audiences. Pick someone who covers the market you care about when the question is about local launches or campaigns.
Questions to take into the conversation
- 01How does a streaming service decide which titles get the biggest marketing campaigns in each country?
- 02How do global brand marketing and regional title marketing teams share budgets and creative work?
- 03How does a streaming service measure whether a campaign for a film or series brought in or kept members?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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