10 Nordstrom marketing leaders
EVP, Chief Marketing Officer, VP of Marketing, Nordstrom & Nordstrom Rack, VP Brand and Vice President, Media are among the current titles held by these Nordstrom marketing leaders. A reader can learn how marketing leaders work at Nordstrom from people who have held the role.
Professionals to explore
Aaron Dunford
LinkedInExperience: Vice President, Media · Nordstrom
Aaron Dunford has been Vice President, Media at Nordstrom since February 2024, with a headline of Vice President, Nordstrom Media, based in Seattle. At Nordstrom, Aaron Dunford was also General Manager, Retail Media from 2023 to 2024, Sr. Director, Ecommerce from 2021 to 2023 and Director, Marketing Strategy from 2017 to 2021.
Andrea Holman
LinkedInExperience: Sr. Director, Marketing (Customer Lifecycle and Loyalty) · Nordstrom
Andrea Holman has been Sr. Director, Marketing (Customer Lifecycle and Loyalty) at Nordstrom since June 2024, based in the Seattle area. At Nordstrom, Andrea Holman was also Director, Marketing (CRM) from 2020 to 2024 and Sr. Manager, Marketing Business Management (Chief of Staff) from 2019 to 2020, and worked in corporate strategy at bareMinerals from 2009 to 2017.
Betsy Poirier
LinkedInExperience: Former VP, Digital Marketing Center of Excellence · Nordstrom
Betsy Poirier is a former VP, Digital Marketing Center of Excellence at Nordstrom, a role held from January 2019 to January 2024. The profile says Betsy Poirier established the first Digital Marketing Center of Excellence across Nordstrom, Nordstrom Rack, and Trunk Club. Betsy Poirier was Vice President, Marketing Strategy at Macy's from 2017 to 2019 and has been Chief Customer Officer at California Closets since September 2024.
Deniz Anders
LinkedInExperience: EVP, Chief Marketing Officer · Nordstrom
Deniz Anders has been EVP, Chief Marketing Officer at Nordstrom since March 2025, based in the Seattle area. At Nordstrom, Deniz Anders was also SVP, Chief Marketing Officer from 2022 to 2025, VP, Marketing at Nordstrom and Nordstrom Rack from 2019 to 2022 and Vice President, Brand and Digital Marketing from 2016 to 2019.
Kali Schwimmer
LinkedInExperience: Director, Enterprise Marketing (Paid + Email, App Push) · Nordstrom
Kali Schwimmer has been Director, Enterprise Marketing (Paid + Email, App Push) at Nordstrom since February 2024, based in the Seattle area. At Nordstrom, Kali Schwimmer was also Director, Paid Digital Marketing from 2022 to 2024, Director, Affiliate & SEM from 2021 to 2022 and Senior Digital Marketing Manager, Search and Shopping from 2020 to 2021.
Marie Langhout-Franklin
LinkedInExperience: VP of Marketing, Nordstrom & Nordstrom Rack · Nordstrom
Marie Langhout-Franklin has been VP of Marketing, Nordstrom & Nordstrom Rack at Nordstrom since January 2023, based in Seattle. Marie Langhout-Franklin was Head Of Global Marketing and Strategic Partnerships at eBay from 2021 to 2023, Global Head of Display, App and Influencer at eBay from 2019 to 2021 and Head of Partner Marketing at eBay from 2015 to 2017.
Red Godfrey
LinkedInExperience: VP Brand (Brand Marketing, Creative & Store Environment) · Nordstrom
Red Godfrey has been VP Brand (Brand Marketing, Creative & Store Environment) at Nordstrom since February 2025, based in Seattle. At Nordstrom, Red Godfrey was also VP Creative from 2016 to 2025, VP Fashion Office from 2013 to 2016 and VP Creative Director (Nordstrom Product Group) from 2010 to 2013, and was SVP Brand (Design/Merchandising/Marketing) at Mexx from 2007 to 2009.
Scott Meden
LinkedInExperience: Former Chief Marketing Officer · Nordstrom
Scott Meden is a former Chief Marketing Officer at Nordstrom, a role held from July 2016 to August 2022, and has the headline Retired Chief Marketing Officer. At Nordstrom, Scott Meden was also EVP/General Merchandise Officer from 2010 to 2016, President, Nordstrom Rack from 2006 to 2010 and Regional Merchandise Manager from 1990 to 1999.
Shannon Mercer
LinkedInExperience: Director, Audience Engagement · Nordstrom
Shannon Mercer has been Director, Audience Engagement at Nordstrom since October 2022, with a headline of Director, Customer Marketing (Audience Engagement), based in Seattle. At Nordstrom, Shannon Mercer was also Director, Brand Strategy and Planning from 2021 to 2022, Sr. Manager, Loyalty Strategy from 2016 to 2021 and Manager, Loyalty Marketing from 2014 to 2016.
Taylor Cassidy
LinkedInExperience: Senior Director, Rack Brand & Retail Marketing · Nordstrom
Taylor Cassidy has been Senior Director, Rack Brand & Retail Marketing at Nordstrom since May 2026, based in Los Angeles. At Nordstrom, Taylor Cassidy was also Director, Rack Marketing from 2022 to 2026, Senior Brand Marketing Manager from 2018 to 2022 and Marketing Manager from 2016 to 2018.
Choose the right perspective
Match the person's marketing area, such as brand, media, loyalty and lifecycle, paid and email, or Nordstrom Rack marketing, to the decision you face. Weigh when each person held the role, since a current leader and someone who left a few years ago will describe different conditions.
Questions to take into the conversation
- 01What did you focus on first when you took on your marketing role at Nordstrom?
- 02How do you balance marketing for Nordstrom and for Nordstrom Rack?
- 03What has your own marketing work at Nordstrom taught you about marketing a department store brand well?
Reaching Nordstrom marketing leaders
How can I contact one of these Nordstrom marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Nordstrom, based on profile data retrieved on October 24, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Nordstrom marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Nordstrom marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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