10 paid social media buyers

Experience: Senior Media Buyer, Paid Social · Union Square Media Group

Senior Media Buyer for paid social at Union Square Media Group, an agency role, since 2022, after serving there as a Media Buyer, Paid Social (2019–2022). Heller writes about specializing in paid social advertising and spending tens of millions of dollars acquiring new and existing customers for clients, and was earlier a Marketing Manager at arbix labs (2017–2019).

Experience: Head of Paid Social · BRĒZ

Head of Paid Social at BRĒZ, an in-house role at the beverage brand, from 2024 to 2026, and Growth Strategist and Senior Media Buyer at Wired2Scale since 2023. He was also a Senior Digital Media Buyer at Conversionly (2022–2023) and Cardenas Marketing Network (2021–2022), and his headline cites more than $30 million in ad spend scaling CPG brands.

Experience: Growth Marketing Manager, Paid Social · ESPN BET

Growth Marketing Manager for paid social at ESPN BET (2024–2025) and for paid social data analysis at PENN Entertainment (2022–2025), both in-house roles. He has been a Meta Ads Specialist at Rankings.io since 2025 and was a Senior Media Buyer at SRI Management (2022). His profile describes driving results through paid social advertising, creative testing and data-driven insights.

Experience: Senior Paid Social Media Buyer · QuinStreet

Senior Paid Social Media Buyer at QuinStreet since 2025. She was previously a Paid Media Manager at Sherpa Collaborative (2024–2025) and a Senior Digital Marketing Analyst for paid social, an in-house role, at TRANZACT (2021–2024). She writes that she has more than 10 years scaling Meta and TikTok campaigns for ecommerce and lead-generation brands, with budgets above $1 million a month.

Experience: Senior Social Media Buyer · Basis

Senior Social Media Buyer at Basis since 2026, an agency-side role. She was a Paid Social Media Manager (2022–2025) and Senior Digital Media Specialist (2025–2026) at Mindstream Media Group, and a Social Media Buyer at Martin Retail Group (2021–2022), where the profile says she built, optimized and analyzed paid social campaigns.

Experience: Senior Paid Social Buyer · Common Thread Collective

Senior Paid Social Buyer at Common Thread Collective, an ecommerce growth agency, since 2025. He was previously Senior Social Ad Strategist (2021–2025) and Lead Social Ad Strategist (2025) at the agency Tuff, and a Senior Media Buyer at iFrog Marketing Solutions (2021). He describes himself as a paid social strategist scaling ecommerce brands with seven- and eight-figure revenue.

Experience: Senior Paid Social Media Buyer · bvk

Senior Paid Social Media Buyer at bvk in Milwaukee since 2024, an agency role, after working there as an Account Executive for social media (2021–2024). The profile describes bvk as a full-service advertising agency specializing in travel and tourism, healthcare and education. Nickel was earlier a Communications Specialist at KMK Media Group (2020–2021).

Experience: Paid Social Buyer · Basis

Paid Social Buyer at Basis since 2025, an agency-side role, after working there as a Social Media Buying Associate (2022–2025). Johnson describes more than four years of planning, launching and optimizing paid social campaigns across Meta, LinkedIn, TikTok, Pinterest, Snapchat and Reddit, and was an associate analyst at CMI Media Group (2021–2023).

Experience: Director, Media Buying - Paid Social · MissionOne Media

Director of Media Buying for paid social at MissionOne Media since 2025, after holding the same title at BarkleyOKRP (2022–2025), both agency roles. She writes that she helped launch the paid social buying practice at BarkleyOKRP, worked up from Content Specialist on the social team and now manages a team of paid social buyers. She was a Senior Campaign Manager at Trevant (2021–2022).

Experience: Senior Media Buyer, Paid Social · FIGS

Senior Media Buyer for paid social at FIGS, an in-house brand role, since 2026, after serving there as Junior Media Buyer (2023–2026) and Media Buyer (2026). Torres writes about managing more than $20 million in annual ad spend and improving ROAS on Meta by 25%, and was earlier a Paid Media Specialist at BRXmedia.com (2022–2023).