Instant Expert
Login

Marketing technology

Finance professionals in Marketing technology

Finance professionals in marketing technology have made real decisions about budget allocation, forecast accuracy, and spending tradeoffs. They can show you how these choices play out—which spending cuts hurt most, where forecasts miss, and how they weigh short-term results against long-term capability.

10 professionals9 companiesData retrieved September 27, 2026

Professionals to explore

01—10

  1. Dileep M Reddy

    LinkedIn

    Experience: VP Finance · iQuanti

    Experience serving as VP Finance at a digital marketing company offering strategic consulting and demand generation services to major brands.

  2. Farinaz Sahba

    LinkedIn

    Experience: Director of Finance · The Brandtech Group

    Experience serving as Director of Finance at a marketing technology group, shaping financial strategy and operations for a generative AI marketing company.

  3. Lauren Kucinskas

    LinkedIn

    Experience: Senior Director, Financial Operations · StackAdapt

    Experience leading financial operations at an AI-powered marketing platform company serving digital marketers across advertising channels.

  4. Lidiya Pogoryelova

    LinkedIn

    Experience: Divisional Finance Director · Accenture Song

    Experience as a commercially focused Finance Director partnering with executive teams on margin growth and performance optimisation within a marketing services group.

  5. Mark NP Taylor

    LinkedIn

    Experience: Finance Director · Ogury

    Experience serving as Finance Director for a global adtech company delivering advertising solutions to brands, agencies and publishers.

  6. Mark Sue

    LinkedIn

    Experience: Chief Financial Officer · breathe media

    Experience serving as Chief Financial Officer at an influencer marketing media company connecting talent with brands using data-driven insights.

  7. Mathias Lehniger

    LinkedIn

    Experience: FP&A Director · Optimizely

    Experience leading planning of ARR metrics, revenue and cloud costs, and managing financial analysts, at a digital marketing experience platform company.

  8. Stuart Brown

    LinkedIn

    Experience: VP Finance, Worldwide Financial Controller · Optimizely

    Experience managing global finance functions at a digital marketing and digital experience platform company.

  9. Torrey Kelm

    LinkedIn

    Experience: FP&A Director · NextRoll

    Experience directing financial planning and analysis, annual planning, and board reporting at a marketing technology company serving marketers and advertisers.

  10. Wendy SantaCroce

    LinkedIn

    Experience: Sr. Director, Financial Planning & Analysis · GumGum

    Experience leading global financial planning and analysis, forecasting, and performance reporting at a global ad tech company.

Choose the right perspective

Look for candidates who held budget or planning responsibility and faced actual constraints. Ask what they decided to cut, defer, or accelerate, and what happened as a result. Avoid those who only report numbers; find those who shaped the numbers.

Questions to take into the conversation

  1. 01When you had to cut spending mid-year, what did you cut first and why?
  2. 02How did your forecast assumptions change after you saw actual marketing performance data?
  3. 03Tell me about a time your budget plan didn't survive contact with reality—what surprised you?

About this directory

This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.

Request a correction or removal

Other perspectives in Marketing technology