Finance professionals in Marketing technology
Apart from two StackAdapt finance leaders, this marketing technology finance group holds finance titles at Smartly, Ogury, Goldcast, Jasper, ON24, Wunderkind, Celtra and Integral Ad Science; three also held finance roles at Publicis Groupe, WPP, Interpublic Group (IPG), KINESSO or dentsu. The mix suits ad tech and marketing software companies weighing growth spending against margin or planning international expansion.
Professionals to explore
Alex Manoukian, CPA, CA
LinkedInExperience: Senior Director, Global Finance · StackAdapt
Leading tax and treasury and serving on StackAdapt's global expansion team are how Alex Manoukian, CPA, CA describes the work at StackAdapt, as Senior Director, Global Finance since 2024 and Director, Taxation & Treasury (2021–2023). Alex held Director, Taxation (2021) and Senior Manager, Taxation & Treasury (2020–2021) at Top Hat and Manager, Taxation at Brookfield Properties (2017–2018).
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Amy Sunderman
LinkedInExperience: VP - Head of Finance · Jasper
Amy Sunderman has been VP - Head of Finance at Jasper since 2022, a role Amy describes as CFO. At Dropbox, Amy was Director - Head of Revenue FP&A (2021–2022), Director - Company Planning and Chief of Staff to CFO (2020–2021), Chief of Staff to the CFO (2019–2020) and Finance Manager (2018–2019), so questions on company planning at an AI marketing software company fit.
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Dekyi Lhaze
LinkedInExperience: VP Controller · Celtra
Controllership questions at marketing software companies suit Dekyi Lhaze, VP Controller at Celtra since 2015, a role Dekyi describes as SVP, Finance Controller. Dekyi was Financial Controller there (2012–2014), Controller at Visible Measures (2009–2012) and Accounting Manager at BasisTech (2005–2008).
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Gary Lee
LinkedInExperience: Director, FP&A · Wunderkind
Director, FP&A at Wunderkind, an autonomous marketing platform, since 2025, Gary Lee was Senior Manager, Financial Planning & Analysis at Madhive (2023–2024) and Interpublic Group (IPG) (2021–2023), Senior Finance Manager at WPP (2016–2021) and Manager, Finance at Verisk (2007–2016), so marketing platform FP&A questions fit.
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Graeham Sampson
LinkedInExperience: Group CFO - Smartly.io · Smartly
Full CFO responsibility for commercial, P&L, treasury and corporate development at a PE-backed ad tech business is how Graeham Sampson describes the role of Group CFO - Smartly.io at Smartly, held since 2022. Graeham was Publicis Group CFO - UK at Publicis Groupe (2019–2022), Group Director of Global Finance & EMEA APAC CFO at Publicis Media (2015–2020) and Group Director of Global Finance & UK CFO at Engine UK (2013–2015).
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Hannah Duckworth
LinkedInExperience: International FP&A Director · Integral Ad Science
Hannah Duckworth has been International FP&A Director at Integral Ad Science since 2023. At KINESSO UK&I, Hannah was Assistant Finance Director - Commercial (2022–2023) and Commercial Controller (2020–2022), and was Finance Manager - UK Ad Sales at Paramount (2019–2020) and Commercial Finance Analyst at dentsu (2017–2019), so international FP&A and ad sales finance questions fit.
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Jai Lad
LinkedInExperience: Director FP&A · ON24
ON24, a webinar marketing platform, is where Jai Lad has been Director FP&A since 2020, and was Manager, Corp FP&A there (2018–2020). Jai was SFA at Westfield Retail Solutions (WRS) (2016–2018), and Sr Financial Analyst FP&A (2015–2016) and Financial Analyst (2012–2015) at Seagate Technology, a fit for corporate FP&A questions at a marketing platform.
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Lauren Kucinskas
LinkedInExperience: Senior Director, Financial Operations · StackAdapt
Lauren Kucinskas has been Senior Director, Financial Operations at StackAdapt, an AI-powered marketing platform, since 2025. Lauren was Assistant Controller (2022–2024) and Director of Accounting Operations (2021) at EngageSmart, Senior Manager, Accounting Operations at Alert Logic (2020–2021) and Senior Manager, Program Manager (Finance) at OpenText (2019–2020), a fit for financial operations and close questions.
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Mark NP Taylor
LinkedInExperience: Finance Director · Ogury
At Ogury, a company in personified advertising founded in 2014, Mark NP Taylor has been Finance Director since 2015. Mark was Group Financial Controller at Avalon Entertainment (2014–2015), Business Controller at Fremantle (2012–2013) and Senior Associate at PwC (2008–2012), so questions on running finance at an ad tech company for more than a decade fit.
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Priyanka Goyal
LinkedInExperience: Vice President Finance · Goldcast
A Chartered Accountant with 15+ years in finance, Priyanka Goyal has been Vice President Finance at Goldcast, which offers AI-driven video content tools for marketers, since 2025. At Tekion Corp, Priyanka was Senior Director - Finance and Operations & Associate Corporate Controller (2021–2025), Director- Global Finance (2020–2021) and Senior Finance Manager- Global Finance (2019–2020), a fit for questions on scaling finance processes.
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Choose the right perspective
For budgeting growth spend against profitability, Graeham Sampson, Amy Sunderman and Priyanka Goyal hold the senior finance titles at Smartly, Jasper and Goldcast. FP&A questions suit Jai Lad, Gary Lee and Hannah Duckworth, with Hannah covering international FP&A at Integral Ad Science; controllership suits Dekyi Lhaze, Lauren Kucinskas and Mark NP Taylor, and Alex Manoukian fits tax and treasury for new markets.
Questions to take into the conversation
- 01How do you forecast revenue that depends on clients' ad budgets, which can be cut on short notice?
- 02What share of revenue do you let sales and marketing take, and at what point does more growth spending stop paying for itself?
- 03How do you handle tax and entity setup when a marketing platform starts selling in new countries?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.