Pharmaceuticals

10 pharma launch planning experts

These ten professionals have held launch planning, launch excellence or launch operations roles at pharmaceutical companies. A reader can learn how launch plans are built, how cross-functional teams are aligned on market readiness and how launches are run across countries and indications.

10 professionals7 companiesData retrieved September 28, 2026

Professionals to explore

01—10
  1. Brian Mitchell

    LinkedIn

    Experience: US Launch Strategy and Operations Leader · Merck

    Former US Launch Strategy and Operations Leader at Merck (2022–2025), where the profile says he led a team of Launch Strategy & Operations Directors and Launch Planners across the US market and launched new products. He has been Director, US Commercial Strategy Lead at Merck since 2025, and his other Merck roles include Director, Agile COE Leader (2019–2021).

  2. Maria Fernanda Carranza Fano

    LinkedIn

    Experience: Global Director - Launch operations lead · Pfizer

    Global Director - Launch operations lead at Pfizer since July 2025, where the profile says she leads end-to-end global launch operations for HYMPAVZI (marstacimab), driving cross-functional execution, market readiness and synchronized launches across regions and indications. Her other Pfizer roles include Global Marketing Director (2023–2025) and Senior Global Brand Manager (2022–2023).

  3. Mark St. Ours

    LinkedIn

    Experience: Launch Strategy & Operations Director · Merck

    Launch Strategy & Operations Director at Merck since October 2024, where the profile says he works with product and marketing leaders to integrate early customer feedback into brand strategies, develop agile launch plans and streamline cross-functional execution. He was Senior Director, Product Launch Excellence at Sumitomo Pharma America, Inc. (2020–2024) and Director, US Business Operations, Rare Disease at Alexion Pharmaceuticals, Inc. (2014–2015).

  4. Megan DeCore

    LinkedIn

    Experience: Director, Launch Excellence & Planning · Ionis Pharmaceuticals, Inc.

    Director, Launch Excellence & Planning at Ionis Pharmaceuticals since March 2026, after serving there as Associate Director, Launch Excellence & Planning (2024–2026). Her profile describes her as launch lead for multiple pharmaceutical products, including both US and global execution. She was also a Consultant at MCAworks (2017–2024) and held Marketing Consultant (2013–2017) and Brand Manager (2002–2007) roles at Bayer.

  5. Nisreen Hejab, Ph.D

    LinkedIn

    Experience: Marketing Director - Launch Planning and Strategy Lead · Gilead Sciences

    Marketing Director - Launch Planning and Strategy Lead at Gilead Sciences since 2026, with a profile headline citing HIV marketing launch planning and strategy. At Gilead she was also Director, Global HIV Treatment Integrated Insights (2024–2026) and Associate Director (2022–2024). Her profile lists Engagement Manager (2020–2022) and Associate Principal (2022) roles at Trinity Life Sciences and describes consulting work assessing the dynamics that influence bringing a product to market.

  6. Preeti Bajwa Sood

    LinkedIn

    Experience: Launch & Planning Director · AstraZeneca

    Launch & Planning Director at AstraZeneca since 2024, where the profile says she leads and manages a team supporting commercial product launches in U.S. Oncology and manages a team providing commercial planning services. Her other AstraZeneca roles include Sr. Manager, HCP Marketing, Hematology Franchise (2022–2024) and Omnichannel Marketing Leader (2020–2022).

  7. Robert Repetto

    LinkedIn

    Experience: Pfizer Launch Excellence (Global Launch Operations) · Pfizer

    In Pfizer Launch Excellence (Global Launch Operations) since 2016; his profile describes him as global launch leader of seven Pfizer new product launches, orchestrating cross-functional alignment on supply readiness for commercial launch in over eighty global markets, most recently the Vydura/Nurtec (rimegepant) dissolving tablet. His other roles include Senior Director External Affairs at Pfizer (2010–2016) and Director, Technology & Innovation at Wyeth Biotech (2006–2010).

  8. Salma Mahdi

    LinkedIn

    Experience: Dir Launch Excellence Planning & Operations, US Oncology · Novartis

    Dir Launch Excellence Planning & Operations, US Oncology at Novartis since December 2022, and her profile describes her as a launch excellence and commercialization leader. She was also Director, Global Cell & Gene, Project Management Office at Novartis (2019–2022), Associate Director, Launch Project Management, Biopharmaceuticals BU at Sandoz (2014–2019) and Launch Project Manager at Novartis (2008–2014).

  9. Sofija Kunovska

    LinkedIn

    Experience: Executive Director, International Launch Excellence · Novartis

    Executive Director, International Launch Excellence at Novartis since July 2024, where the profile says she leads a team of directors in the International Commercial Launch Strategy team, partnering with launch teams across Germany, Japan, China and international markets, and drives a global launch transformation project. Her other Novartis roles include Chief of Staff (Strategic assistant) to Chief Strategy&Growth Officer (2022–2024).

  10. Tirzah Kijzer

    LinkedIn

    Experience: Senior Director Marketing & Launch Excellence · Teva Pharmaceuticals

    Senior Director Marketing & Launch Excellence at Teva Pharmaceuticals since April 2023, where the profile says she leads global marketing and launch strategy for innovative therapies with a focus on European markets. Her other Teva roles include Director Global Launch Management (2014–2015), Sr. Director Global Launch Management (2015–2017) and Director Launch Management & Specialty (complex) Gx and Biosimilars Marketing EU (2017–2023).

Choose the right perspective

Match the person's scope to your launch, since leading one U.S. brand launch differs from running a global or multi-country launch program. For questions about planning process and governance, favor people in launch excellence or planning roles, and for execution questions such as supply or market readiness, favor those in launch operations roles.

Questions to take into the conversation

  1. 01How far ahead of approval do you start launch planning, and which readiness milestones do you track?
  2. 02How do you align commercial, medical, market access and supply teams around one launch plan?
  3. 03Which launch metrics do you review in the first six months, and how do you course-correct when uptake lags?

About this directory

This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.

Request a correction or removal

Other perspectives in Pharmaceuticals