Media and publishing
10 reader revenue experts
These ten professionals have led reader revenue and digital subscription work at news publishers, with titles such as head of reader revenue and head of digital subscriptions. A reader can learn how reader revenue leaders build and run their teams.
Professionals to explore
01—10Andrew Kendall
LinkedInExperience: Managing Director, Reader Revenue · The Globe and Mail
Managing Director, Reader Revenue at The Globe and Mail since 2019. Former Director of Customer Acquisition, Retention and Care at Torstar Corporation (2017–2018), and Director of Business and Customer Service (2014–2017) and Director of Print and Digital Subscriptions (2012–2014) at Toronto Star. The profile describes a subscription marketing director specializing in publishing and news media.
Aoife O'Connor
LinkedInExperience: Head of Subscriptions Growth · The Irish Times
Head of Subscriptions Growth at The Irish Times since 2018. Former Digital Sales Manager at The Irish Times (2014–2018), a role the profile says included digital content and subscription sales, and Digital Programmes Manager (2012–2014) and Campaigns Manager (2002–2012) at Vodafone.
Carolyn Adams
LinkedInExperience: General Manager - Subscriber Revenue · New Zealand Media & Entertainment (NZME)
General Manager - Subscriber Revenue at New Zealand Media & Entertainment (NZME) since 2021. Former Business Manager - Customer (2018–2021), Business Manager - Print (2017–2018) and Circulation Manager (2013–2016) at New Zealand Media & Entertainment (NZME). The profile describes 20 years of publishing media experience across marketing, circulation, subscription sales and digital subscriptions.
David Gurian-Peck
LinkedInExperience: Vice President, Subscription Growth & Planning · The New York Times
Vice President, Subscriber Monetization and Chief of Staff to the Chief Financial Officer at The New York Times since 2023. Former Vice President, Subscription Growth & Planning (2017–2023), a role the profile says oversaw the strategy for subscription bundling, pricing and key audience segments, and Executive Director, Revenue Optimization (2017) at The New York Times.
Julia Harris
LinkedInExperience: Head of Reader Revenue · Daily Maverick
Head of Reader Revenue at Daily Maverick since 2024 and former Membership Manager there (2022–2024). Former Reader Revenue Lead and Digital Subscriptions Manager (2019–2022) and Reader Revenue Lead (2019–2021) at Arena Holdings, and Analyst at The Athletic (2019).
Katharina Hauser-Puntigam
LinkedInExperience: Head of Digital Subscriptions · Kleine Zeitung
Head of Digital Subscriptions at Kleine Zeitung since 2021 and former Digital Subscription Manager there (2018–2021). The profile describes driving digital subscriber growth and continuously improving the sales funnel. Former E-Commerce Marketing Manager at Kleine Zeitung (2016–2018).
Kelli Dakake
LinkedInExperience: Vice President, Digital Subscriptions · Hearst Newspapers
Vice President, Digital Subscriptions at Hearst Newspapers since 2026. Former Vice President, Engagement and Retention (2022–2026), Vice President, Digital Acquisition (2020–2022) and Director of Audience (2018–2020) at Hearst Newspapers. The profile also lists a role as HearstLab Scout Advisory Board Member at HearstLab since 2023.
Kristen Mucci
LinkedInExperience: Executive Director, Reader Revenue · Forbes
Executive Director, Reader Revenue at Forbes since 2026 and former Director of Growth Marketing, Memberships & Subscriptions there (2023–2026). Former Director, Consumer Growth at TIME (2020–2023) and Director, Customer Retention and CRM at USA TODAY Co., Inc. (2020). The profile describes building and scaling subscription programs through consumer acquisition, retention, engagement and lifecycle marketing.
Louis Deering
LinkedInExperience: VP, Digital Subscriptions · MediaNews Group
VP, Digital Subscriptions at MediaNews Group since 2019, a role the profile describes as revenue owner and strategic leader for the digital subscriptions business unit of Tribune Publishing and MediaNews Group, managing marketing, product development, customer retention and data analytics. Former Digital Subscription Marketing Director at The Minnesota Star Tribune (2018–2019).
Victoria Mead
LinkedInExperience: Head of Subscriptions Growth · News UK
Head of Subscriptions Growth at News UK since 2026, alongside a role as Head of Acquisition for The Times & The Sunday Times there since 2019. Former Senior Global Marketing Manager (2013–2018) and Subscriptions Marketing Manager (EMEA ASIA) (2005–2013) at The New York Times, and Subscriptions Manager at The Telegraph (2001–2005).
Choose the right perspective
Match the person's market and model to yours, since a national title with a hard paywall and a regional or membership-funded publisher make different tradeoffs. Ask each person whether their strength is acquiring new subscribers or keeping existing ones, because the two call for different skills.
Questions to take into the conversation
- 01How do you decide how much journalism to keep free and when to ask readers to pay?
- 02Which retention efforts actually reduced churn, and which ones looked good but did not?
- 03How do you work with the newsroom on subscription growth without compromising editorial independence?
Reaching reader revenue experts
How can I contact one of these reader revenue experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including The Globe and Mail, The Irish Times and New Zealand Media & Entertainment (NZME), based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach reader revenue experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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