Commerce, retail and hospitality systems
10 RELEX Solutions experts
These ten supply chain, demand planning and RELEX super user professionals have worked hands-on with RELEX inside retailers such as SOK, Marks and Spencer, Fressnapf, Flink and Lulu Retail. A reader can learn how retail teams use RELEX day to day for forecasting and replenishment.
Professionals to explore
01—10Aleksandar Topalovic
LinkedInExperience: Expert Supply Chain Systems - Superuser Relex · Fressnapf Operations Management GmbH
Expert Supply Chain Systems - Superuser Relex at Fressnapf Operations Management GmbH since June 2026; the current title names a RELEX superuser role. Former Expert Store Processes Optimization & Digitalization at Fressnapf Tiernahrungs GmbH (2023–2026), Expert Logistical Store Services at Fressnapf Deutschland (2022–2023) and Projectmanager Store-Replenishment Roll-Out at Fressnapf Deutschland (2020–2022).
Alex Samonini
LinkedInExperience: Supply Chain Specialist (Super User) · Marks and Spencer
Supply Chain Specialist (Super User) at Marks and Spencer since May 2022, and former Forecast And Replenishment Planner (RELEX) (2021–2022) and Demand Planner (2017–2021) there. The profile says the person was promoted to the position of RELEX Super User in May 2022 after 8 months as a Pilot User, and the headline names a demand planning specialist role at Marks and Spencer.
Anand Thomas
LinkedInExperience: Senior Demand Planner · Lulu Retail
Senior Demand Planner at Lulu Retail since April 2026, and former Buyer e-Commerce (2024–2026), Buyer (2021–2024) and Assistant Buyer (2018–2021) there. The profile says the person leads demand planning and replenishment activities and participated in the implementation of the RELEX supply chain planning solution across Lulu Retail outlets.
Christoph Mitzkat
LinkedInExperience: Principal Demand Planning also Product Owner, RELEX · Flink
Principal Demand Planning also Product Owner, RELEX at Flink since January 2025. The profile also lists Demand Planning Expert (2024–2025), Teamleiter (2023–2024), Senior Demand Planner (2022) and Demand Planner (2021) roles at Flink. The headline describes building and owning the systems behind demand planning, including forecasting, shelf-life ML and RELEX integration, as a principal at Flink.
Daniel Schellenberg
LinkedInExperience: Expert Supply Chain Systems (Super User RELEX) · Fressnapf Logistik GmbH
Expert Supply Chain Systems (Super User RELEX) at Fressnapf Logistik GmbH since April 2024, after Demand Planner (2019–2024) and Assistant Supply Chain Manager (2017–2019) roles there. The headline describes a supply chain systems expert at Fressnapf with RELEX expertise. Former Supply Chain Analyst at 3M (2015–2017).
Lassi Raustela
LinkedInExperience: Supply Chain Manager · SOK
Supply Chain Manager at SOK since May 2025, and former Division Manager there (2023–2025). The profile describes a Relex super user and Relex demand and sales forecast specialist for everyday and seasonal products, working on Relex development, business rules, forecasting and TQL.
Lutz Kinschert
LinkedInExperience: Expert Supply Chain Systems (RELEX Super User) · Fressnapf Logistik GmbH
Expert Supply Chain Systems (RELEX Super User) at Fressnapf Logistik GmbH since April 2024, and former Expert Forecast and Planning there (2022–2024). The current title names a RELEX super user role in the retailer's logistics organization. Former Demand Planner at AkzoNobel (2021–2022) and Demand Planner OEM at Axalta (2015–2021).
Michael Webb
LinkedInExperience: Relex Super User · Marks and Spencer
Relex Super User at Marks and Spencer since August 2022. Former Forecast & Inventory Optimisation Manager (2018–2019), Category Forecast & Inventory Manager, Chilled (2017–2018) and Forecast & Inventory Manager (2013–2017) at Marks and Spencer, and Lead Demand Planner at Greencore (2019–2022). The profile describes a forecast and inventory management specialist with over 15 years service in demand planning for food retail.
Susanne Helenius
LinkedInExperience: Supply Chain Manager · S-ryhmä / S Group
Former Supply Chain Manager at S-ryhmä / S Group (2019–2020), where the profile says the person used the Relex replenishment system to develop seasonal forecasts, ensuring optimal inventory levels and minimizing stockouts and overstocks. Former Supply Chain Manager at Lidl Suomi (2020–2022) and Lidl US (2022–2025), and Head of Stock Management & System Rollout at Lidl Suomi since March 2026.
Tatu Hirvensalo
LinkedInExperience: Supply Chain Manager · SOK
Supply Chain Manager at SOK since January 2025, in supply chain manager roles there since 2019. The profile says the person works in the operating-model development team as the hyper user for the Relex warehouse-replenishment environment and owns small-scale enhancements within Relex. Former Replenishment Planner at Kesko - K-Group (2012–2017).
Choose the right perspective
For business rules, TQL queries and day-to-day system support, favor someone who holds a RELEX super user or power user role. For implementation, rollout across stores or integrating RELEX with other systems, look for someone who took part in a RELEX implementation or owns RELEX as a product inside the business.
Questions to take into the conversation
- 01How do you set up RELEX business rules and forecasts for seasonal and promotional products?
- 02What does a RELEX super user team do day to day, and how do you support other planners?
- 03What did you learn from rolling RELEX out across stores or warehouses, and what would you do differently?
Reaching RELEX Solutions experts
How can I contact one of these RELEX Solutions experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 7 companies, including Fressnapf Operations Management GmbH, Marks and Spencer and Lulu Retail, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach RELEX Solutions experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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