Commerce, retail and hospitality systems
10 Shopify Plus experts
These ten ecommerce managers and directors have run, migrated or optimized Shopify Plus stores for the brands and retailers they worked for. A reader can learn how in-house teams plan a move to Shopify Plus, set a store roadmap, and use the platform to improve conversion and operations.
Professionals to explore
01—10Abhishek Rupapara
LinkedInExperience: Ecommerce Manager · EVERYHUMAN
Ecommerce Manager at EVERYHUMAN since February 2024, after serving there as Operations Manager (2023–2024) and Warehouse Associate (2023). His profile says he runs ecommerce operations for a Shopify Plus retailer across D2C and B2B, and builds the Python and AI systems that handle order intake, invoicing and customer care.
Alex Repola
LinkedInExperience: Head of Ecommerce · Brixton
Head of Ecommerce at Brixton since March 2026. He was previously Senior Manager Ecommerce at MagnaFlow Group (2023–2024) and Stone Brewing (2021–2023) and Ecommerce Manager at 100% (2017–2021), and his profile describes extensive experience managing and optimizing Shopify Plus websites, including headless Shopify Plus implementations with Contentful CMS, website support and conversion rate optimization.
Arvind Madakan
LinkedInExperience: Growth & E-commerce Marketing Manager · Home Coffee Solutions
Growth & E-commerce Marketing Manager at Home Coffee Solutions since August 2025, where his profile says he redesigned the Shopify Plus store architecture, including navigation, pricing, search and checkout, lifting the conversion rate from 1.1% to 2.5%. He was previously Program Manager, Marketing & E-Commerce Led Digital, Design & IT Transformation at Wellness Extract (2024–2025).
Carlos B.
LinkedInExperience: Ecommerce Manager · Capillus LLC
Ecommerce Manager at Capillus LLC since November 2025; his profile says he leads ecommerce and growth at a medical device company in Miami, with work across Shopify Plus, Meta, Google Ads, Klaviyo, mobile app product management and conversion rate optimization. He is also Co-Founder & E-commerce Product Operations Manager at THERSIPO (since 2021) and was CTIO - Chief Technology and Information Officer at Millicom (Tigo) (2014–2018).
Daniel Silva
LinkedInExperience: Ecommerce Manager Shopify Plus · DMSO STORE, INC
Ecommerce Manager Shopify Plus at DMSO STORE, INC since May 2025, where his profile says he manages full-stack e-commerce operations on Shopify Plus, focused on scaling business growth and brand authority, and carries out conversion rate optimization audits. He was previously Director of Ecommerce SEO Strategist and Operations Shopify Expert at B&D Group, PoolCandy (2021–2022).
Jay Bailey
LinkedInExperience: eCommerce Lead · Artisti Coffee Roasters.
Former eCommerce Lead at Artisti Coffee Roasters (2024–2025), where his profile says he led the migration to Shopify Plus and the launch of the company's US market operation while growing eCommerce revenue about 186% year on year to seven figures. He has also been Co-Owner & eCommerce Lead at House of Aloha since 2016, and his profile cites more than 10 years running eCommerce on Shopify and Shopify Plus.
Jonathan Hall
LinkedInExperience: Ecommerce Manager · 28 Group
Former Ecommerce Manager at 28 Group (2024–2026), where his profile says he was the inaugural eCommerce manager, built the function from scratch as a team of one and owned end-to-end trading, the Shopify Plus roadmap and onsite experience, reporting to the COO. He was also Ecommerce Manager at New Era Cap (2022–2024) and Bardot (2021–2022).
Lucy Conroy
LinkedInExperience: Ecommerce Manager · Bamboo Bliss Co. LLC
Former Ecommerce Manager at Bamboo Bliss Co. LLC (2023–2024) and Owner of Babalus LLC (2016–2022). Her profile cites 10+ years building and scaling direct-to-consumer brands in children's apparel and says she specializes in Shopify and Shopify Plus migrations, revenue growth strategy, email and SMS marketing and product development.
Rudy Ribardière
LinkedInExperience: Director of E-Commerce and Digital Strategy · A.P.C.
Former Director of E-Commerce and Digital Strategy at A.P.C. (2023–2025), where his profile says he defined the U.S. DTC digital growth strategy with full P&L responsibility and supervised Shopify Plus, QA, site structure and the editorial calendar. He has been Sr. eCommerce Director at ba&sh since September 2025 and was eCommerce Director at SMCP – Sandro, Maje, Claudie Pierlot, Fursac (2021–2023).
Terry Kim
LinkedInExperience: DTC Shopify Manager & Developer · Abbyson
Former DTC Shopify Manager & Developer at Abbyson (2022–2025) and Web Software Developer at K-Swiss Global Brands (2025–2026); Ecom Operations Manager at AMIRI since September 2026. His profile says he specializes in Shopify Plus development, conversion rate optimization, site performance and omnichannel initiatives such as Shopify Collective, Buy with Prime and B2B, along with technical SEO and website compliance.
Choose the right perspective
Match the person's store type and scale to yours, such as a fashion label, a consumer brand or a retailer selling both direct and wholesale, since setups and priorities differ. Pick someone who led a migration if you are about to change platforms, and someone who ran day-to-day trading or conversion work if you already run Shopify Plus.
Questions to take into the conversation
- 01What did you have to rebuild or rethink when moving to Shopify Plus, and what would you do differently?
- 02Which apps or custom builds did you keep in-house, and which did you hand to agencies or partners?
- 03How do you decide what to test first when trying to lift conversion on a Shopify Plus store?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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