Go-to-market
10 sales compensation design experts
These ten sales compensation leaders have designed or run sales incentive compensation programs as directors, heads and managers inside the companies where they worked. A reader can learn how they structure incentive plans, work with sales and finance leaders on quotas, and adjust plans as go-to-market strategy changes.
Professionals to explore
01—10Adam Bisch
LinkedInExperience: Director, Sales Compensation · Grainger
Director, Sales Compensation at Grainger since 2022, and formerly Director - Incentive Compensation Strategy and Operations (2017–2022) and Sales Incentive Strategy Manager (2010–2012) at UScellular. The profile describes specializing in sales incentive compensation strategy and operations, including incentive design, implementation, financial modeling and ongoing support and administration.
Christopher Goff
LinkedInExperience: Senior Director, Sales Compensation · Labcorp
Senior Director, Sales Compensation at Labcorp since May 2023, after serving there as Associate Director, Sales Compensation (2019–2023). The profile says that at Labcorp he uses his experience in sales compensation and operations to design and implement incentive programs aligned with the company's goals; he has also been a Faculty Instructor at WorldatWork since 2023.
Gretchen Moore, CSCP
LinkedInExperience: Sr. Manager Sales Incentive Design · Twilio
Head of Compensation Global Sales Compensation Leader at Yahoo since March 2026, after serving there as Director, Sales Compensation (2023–2026). She was also Sr. Manager Sales Incentive Design at Twilio (2021–2023), Sr. Consultant, Sales Incentive Design at Equifax (2019–2021) and Manager, Sales Incentive Strategy at UScellular (2016–2019).
Jason Wright
LinkedInExperience: Sales Compensation Design Director · Genesys
Sales Compensation Design Director at Genesys since December 2025, and formerly Director, Global Sales Compensation at Xerox (2023–2025), Sr. Director Sales Compensation Strategy & Operations at Rapid7 (2022–2023) and Director, Readiness and Sales Incentive Strategy at Hewlett Packard Enterprise (2018–2022). His headline lists sales compensation design, sales incentive strategy and operations, and sales performance management (SPM) implementation.
Jeff Bolger
LinkedInExperience: Sr. Director GTM Incentive Design & Strategy · Klaviyo
Director of Sales Incentive Compensation at GitLab since March 2026, and formerly Sr. Director GTM Incentive Design & Strategy at Klaviyo (2024–2026), Director, GTM Compensation Strategy & Incentive Design at Okta (2022–2024) and Global Sales Compensation Director at Poly (2019–2022). The profile describes leadership across sales compensation, sales operations and finance, including implementing company-wide strategies, business processes and systems.
Joe Lannetti
LinkedInExperience: Director, Sales Compensation · McKesson
Director, Sales Compensation at McKesson since May 2022, and formerly Compensation Manager (2021–2022) and Sr. Compensation Analyst (2018–2021) at Owens & Minor. The profile describes sales compensation and broad-based compensation experience in the healthcare and distribution industries, including partnering with commercial leaders on designing incentive plans and quotas.
Kevin Reagan
LinkedInExperience: Director, Sales Compensation Design, Financial Systems · KARL STORZ North America
Director, Sales Compensation Design, Financial Systems at KARL STORZ North America since 2015, after serving there as Director, Financial Planning & Analysis (2011–2014) and Senior Manager, Sales Finance (2006–2010). The profile says his focus at KARL STORZ Endoscopy-America is designing sales compensation systems that drive performance and align with strategic goals, and managing complex compensation plans for a diverse sales force.
Sameer Modak
LinkedInExperience: Director, Sales Compensation Design · Microsoft
Director, Sales Compensation Design at Microsoft since October 2024, where the profile says he architects global sales compensation strategy for Microsoft's Security & Clinical Apps commercial sales organization, aligning incentive structures with multi-billion dollar revenue targets and evolving Cloud/AI GTM motions. He was Director, Sales Compensation & Revenue Operations Global Sales Specialists at Cisco (2022–2024).
Stephen Andrews - MBA, CSCP
LinkedInExperience: Director, Sales Compensation and SPM · Manheim - Cox Automotive Inc
Director, Sales Compensation and SPM at Manheim - Cox Automotive Inc since 2017, after serving there as Sr. Manager, Sales Compensation (2016–2017); he was Manager, Sales Compensation at Cox Business (2012–2016). The profile lists enterprise-wide sales compensation plan design and implementation, plan modeling, and developing and administering program plans, policies and guidelines.
Steve DeMan, MBA, CSCP
LinkedInExperience: Sr. Director, Sales Compensation · McKesson
Former Sr. Director, Sales Compensation (2022–2025) and Director, Sales Compensation (2021–2022) at McKesson, and Sr. Director, Sales Commissions & Analytics at Charter Communications (2019–2021). The profile describes designing and refining sales incentive plans aligned with go-to-market strategy and margin goals, partnering with sales and finance leaders on plan design and quota methodology, and evaluating the effectiveness of current plans.
Choose the right perspective
Match the person's industry and sales model to yours, since plans for high-volume transactional sellers differ from plans for enterprise or channel teams. Also decide whether you need help with plan design itself or with the operations, systems and administration that make a plan work.
Questions to take into the conversation
- 01How do you decide the pay mix and quota level for a new sales role?
- 02What signals tell you a compensation plan is driving the wrong behavior, and how do you fix it mid-year?
- 03How do you align sales compensation design with finance on cost of sales and with sales leaders on fairness?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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