10 sales compensation design experts
Half of these sales compensation design experts carry "design" in their titles, from Sameer Modak at Microsoft to Gretchen Moore at Twilio; the other five hold director or senior director sales compensation seats at McKesson, Grainger, Labcorp and Manheim - Cox Automotive Inc. They suit a company reworking pay mix, quota method or accelerators, or moving plan administration onto a sales performance management system.
Professionals to explore
Adam Bisch
LinkedInExperience: Director, Sales Compensation · Grainger
Adam Bisch has been Director, Sales Compensation at Grainger since 2022. At UScellular, Bisch was Director - Incentive Compensation Strategy and Operations (2017–2022), Sr. Manager, Multi-Channel Incentive Operations (2012–2017) and Sales Incentive Strategy Manager (2010–2012), covering incentive design, implementation and ongoing administration across sales channels.
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Christopher Goff
LinkedInExperience: Senior Director, Sales Compensation · Labcorp
Labcorp titles for Christopher Goff are Senior Director, Sales Compensation since 2023 and Associate Director, Sales Compensation (2019–2023), designing and implementing incentive programs tied to company goals. Goff is also Founder, Author, and Speaker at Sales Comp Guy (since 2020) and a Faculty Instructor at WorldatWork (since 2023), useful for explaining plan design principles to sales leaders.
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Gretchen Moore, CSCP
LinkedInExperience: Former Sr. Manager Sales Incentive Design · Twilio
Gretchen Moore, CSCP has been Head of Compensation Global Sales Compensation Leader at Yahoo since 2026, after serving as Director, Sales Compensation there (2023–2026). Moore's design titles include Sr. Manager Sales Incentive Design at Twilio (2021–2023) and Sr. Consultant, Sales Incentive Design at Equifax (2019–2021), a fit for questions on building a global sales incentive program.
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Jason Wright
LinkedInExperience: Former Sales Compensation Design Director · Genesys
Since 2025, Jason Wright has been Sales Compensation Design Director at Genesys, and was Director, Global Sales Compensation at Xerox (2023–2025), Sr. Director Sales Compensation Strategy & Operations at Rapid7 (2022–2023) and Director, Readiness and Sales Incentive Strategy at Hewlett Packard Enterprise (2018–2022). Wright's own summary lists sales performance management (SPM) implementation, useful when a new plan has to run on new software.
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Jeff Bolger
LinkedInExperience: Former Sr. Director GTM Incentive Design & Strategy · Klaviyo
Incentive design is the thread in Jeff Bolger's titles: Sr. Director GTM Incentive Design & Strategy at Klaviyo (2024–2026), Director, GTM Compensation Strategy & Incentive Design at Okta (2022–2024) and Global Sales Compensation Director at Poly (2019–2022). Bolger has been Director of Sales Incentive Compensation at GitLab since 2026, which suits questions on redesigning a plan as a go-to-market model changes.
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Joe Lannetti
LinkedInExperience: Director, Sales Compensation · McKesson
Joe Lannetti is Director, Sales Compensation at McKesson (since 2022) and was Compensation Manager (2021–2022) and Sr. Compensation Analyst (2018–2021) at Owens & Minor. Lannetti describes partnering with commercial leaders on designing incentive plans and quotas, with both sales and broad-based compensation work, so the overlap between sales pay and wider pay policy is in scope.
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Kevin Reagan
LinkedInExperience: Director, Sales Compensation Design, Financial Systems · KARL STORZ North America
What a plan costs before it ships is a question for Kevin Reagan, Director, Sales Compensation Design, Financial Systems at KARL STORZ North America since 2015, focused on designing sales compensation systems for a diverse sales force. Reagan also held Director, Financial Planning & Analysis (2011–2014) and Senior Manager, Sales Finance (2006–2010) there, a finance background for plan cost questions.
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Sameer Modak
LinkedInExperience: Director, Sales Compensation Design · Microsoft
Designing plans for specialist sellers who overlay a core sales team fits Sameer Modak, Director, Sales Compensation Design at Microsoft since 2024, architecting global sales compensation strategy for its Security & Clinical Apps commercial sales organization and tying incentive structures to Cloud/AI go-to-market motions. Modak was Director, Sales Compensation & Revenue Operations Global Sales Specialists at Cisco (2022–2024).
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Stephen Andrews - MBA, CSCP
LinkedInExperience: Director, Sales Compensation and SPM · Manheim - Cox Automotive Inc
At Manheim - Cox Automotive Inc, Stephen Andrews - MBA, CSCP has been Director, Sales Compensation and SPM since 2017, covering enterprise-wide plan design and implementation, plan modeling and sales metric reporting. Andrews was Sr. Manager, Sales Compensation there (2016–2017) and Manager, Sales Compensation at Cox Business (2012–2016), a fit for plan modeling and rollout across a whole enterprise.
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Steve DeMan, MBA, CSCP
LinkedInExperience: Former Sr. Director, Sales Compensation · McKesson
Margin-based plan questions suit Steve DeMan, MBA, CSCP, who was Sr. Director, Sales Compensation at McKesson (2022–2025) and Director, Sales Compensation there (2021–2022), then held Global Sales Compensation at Solenis (2025–2026) and is now Owner President at Solenis. DeMan's work covers designing incentive plans around margin and profitability goals and aligning quota methodology with sales and finance leaders.
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Choose the right perspective
Pick Sameer Modak, Jeff Bolger, Jason Wright, Kevin Reagan or Gretchen Moore when the plan design itself is the question, since their titles name design or incentive design. Steve DeMan and Joe Lannetti describe partnering with sales and finance leaders on plans and quotas, while Stephen Andrews and Adam Bisch hold titles naming SPM and incentive operations, the better call when administration or systems are what break.
Questions to take into the conversation
- 01How do you set the split between base salary and variable pay for a new sales role, and what makes you revisit it?
- 02What quota-setting method holds up when territories are uneven and last year's numbers are a poor guide?
- 03When do accelerators, caps or clawbacks belong in a commission plan, and how do you model their cost before rollout?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.