Go-to-market
10 marketing operations experts
These ten marketing leaders have run marketing operations in-house as directors and senior directors of marketing operations. A reader can learn how marketing operations teams are organized and run inside operating companies.
Professionals to explore
01—10Francesca Quinn
LinkedInExperience: Senior Director of Marketing Operations · HMH
Senior Director of Marketing Operations at HMH since March 2026, where the profile says this person leads a team of 9 responsible for end-to-end campaign operations, marketing technology and marketing data. Former Director of Marketing Operations (2025–2026) and Director of Demand Center (2023–2025) at HMH, and Director Of Marketing Operations at Constant Contact (2022–2023).
Gina Carriere
LinkedInExperience: Director of Marketing Operations & Analytics · Microsoft
Former Director of Marketing Operations & Analytics at Microsoft (2023–2025), where the profile says this person managed post-acquisition integration of Nuance marketing automation platforms (Eloqua, Salesforce) supporting a global marketing organization. Former Director Of Marketing Operations & Analytics (2019–2023) and Director, Lead Development (2017–2019) at Nuance Communications.
Kassia Bennett
LinkedInExperience: Director, Marketing Operations · Smartsheet
Director, Marketing Operations at Smartsheet since July 2023. Other listed Smartsheet roles include Senior Demand Generation Operations Manager (2021–2023), Senior Manager, Marketing Automation (2019) and Marketing Automation Manager (2017–2019). The profile says the current role partners closely with Sales, Sales Ops, Marketing Automation, Web and BI teams.
Kate Sheka
LinkedInExperience: Director of Marketing Operations · Planful
Former Director of Marketing Operations at Planful (2022–2023) and at EveryAction is now Bonterra (2020–2022), and former Director, Marketing Operations & Digital Marketing at EAB (2019–2020). Director of Revenue Operations at Planful since May 2023. The profile describes experience in marketing automation, lead management and lifecycle analytics.
Katie McKay
LinkedInExperience: Senior Director, Marketing Operations · Signiant
Senior Director, Marketing Operations at Signiant since June 2024. Former Director, Marketing Operations (2020–2024), Senior Manager, Marketing Operations (2016–2020) and Marketing Operations Manager (2013–2016) at Signiant. The profile describes this person as process-driven, with a passion for data, metrics and reporting.
Kirsty Wunder
LinkedInExperience: Senior Director, Marketing Operations · BlackBerry
Senior Director, Marketing Operations at BlackBerry since November 2025, and listed as Director, Marketing Operations there since May 2022. The profile says this person oversees a team and owns the end-to-end infrastructure that keeps marketing running, with a focus on building the systems, processes and insights behind the marketing engine. Former Senior Manager, Marketing Operations at BlackBerry (2019–2022).
Megan Rotella
LinkedInExperience: Senior Director, Marketing Operations · Cengage
Former Senior Director, Marketing Operations (2021–2022) and Director, Marketing Operations (2018–2022) at Cengage. Director, Marketing Automation at Crain Communications since June 2022, where the profile says this person managed marketing operations strategy, platform onboarding and customer journey optimization, and led technology integration for a portfolio of brands.
Morgan Tebbetts
LinkedInExperience: Senior Director of Marketing Operations · BeyondTrust
Senior Director of Marketing Operations at BeyondTrust since January 2026 and former Director Of Marketing Operations there (2022–2026). The profile says this person owns the strategy and execution of marketing automation, pipeline analytics and lead lifecycle management to improve conversion and velocity. Former Senior Marketing Operations Manager at BeyondTrust (2021–2022).
Nancy Naretto
LinkedInExperience: Marketing Operations Director · QAD
Former Marketing Operations Director at QAD (2024–2025); the profile's entry for that title describes leading and mentoring a global marketing operations team and serving as primary operations partner to field marketing. Former Senior Principal Marketing Operations Manager at QAD (2023–2024). Director of Marketing Operations and Revenue Operations at BluIP Inc. since September 2025.
Sarah Luong
LinkedInExperience: Marketing Operations Director · Rescale
Marketing Operations Director at Rescale since May 2023. Former Director, Marketing Operations at Validity Inc. (2020–2023) and Marketing Operations Manager at Applause (2016–2020). The profile lists expertise in marketing automation, database management, lead flow process, campaign deployment and performance tracking, and metric reporting.
Choose the right perspective
Match the person's scope to your question: some held a marketing operations title focused on systems and automation, while others combined it with analytics, digital marketing or revenue operations. Ask which marketing automation platform and CRM they ran, since day-to-day experience transfers most directly when the tools match yours.
Questions to take into the conversation
- 01How did you decide which parts of lead management and routing marketing operations owned versus sales operations?
- 02What did your marketing technology stack look like, and which tool would you replace first if you started again?
- 03How did you structure marketing operations reporting so leadership trusted the pipeline numbers?
Reaching marketing operations experts
How can I contact one of these marketing operations experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including HMH, Microsoft and Smartsheet, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach marketing operations experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal