CRM, sales and revenue
10 Salesforce Marketing Cloud experts
These ten marketing operations, email and CRM professionals have run Salesforce Marketing Cloud inside the organizations they worked for, as administrators, campaign managers, architects and product managers. They can explain how journeys, segmentation, data models and campaign governance work in practice on the platform.
Professionals to explore
01—10Ateeq Mohammed
LinkedInExperience: Senior Salesforce Marketing Cloud Architect · J.Crew
Senior Salesforce Marketing Cloud Architect at J.Crew since October 2023, after Senior Salesforce Marketing Cloud Developer roles at Toyota Financial Services Corporation (2021–2023) and Under Armour (2017–2020). At J.Crew his profile describes architecting cross-BU Marketing Cloud solutions, defining standards for automations, triggered sends and data models, and designing API-driven integrations with external platforms.
Carlos Mendez
LinkedInExperience: Manager, Marketing Automation · Bright Horizons
Manager, Marketing Automation at Bright Horizons since June 2024, after serving as Marketing Automation Systems Administrator at BLR (2015–2024). In his current role his profile describes designing and implementing multi-channel, targeted digital marketing campaigns for prospects and customers using Salesforce Marketing Cloud, and serving as an internal advisor on email marketing best practices.
Daxon Edwards
LinkedInExperience: Salesforce Marketing Cloud Administrator · Journeys
Salesforce Marketing Cloud Administrator in the Marketing department at Journeys, a retail company, since October 2024. He previously held Personalization and Optimization Manager (2021–2023) and Director, Digital Commerce Personalization and Email SMS (2023–2024) roles at Journeys, and his headline describes him as a marketing technology leader focused on Salesforce Marketing Cloud, Customer 360 and customer data activation.
Gerardo Reyes
LinkedInExperience: Salesforce Marketing Cloud Lead · URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
Salesforce Marketing Cloud Lead at URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) since February 2025, after Marketing Automation Manager and Senior Marketing Automation Manager roles at TEACH and Teach.org (2022–2025) and Salesforce Marketing Cloud Email Specialist at McEachern Enterprises (2021–2022). His profile cites Salesforce Marketing Cloud Administrator and Email Specialist certifications.
Maggie Redmon
LinkedInExperience: Manager, Email Marketing Systems · City of Hope
Manager, Email Marketing Systems at City of Hope since August 2014, after serving as Email Campaign Manager at Sears (2012–2014). Her profile says she manages the organization's email processes in Salesforce Marketing Cloud, including targeting through SQL or filtered data extensions, journey design, trigger creation and monitoring and scheduled sends, along with the CRM data sync, data imports and reporting.
Melissa Weems
LinkedInExperience: Salesforce Marketing Cloud Platform Operations Manager · Regions Bank
Salesforce Marketing Cloud Platform Operations Manager at Regions Bank since December 2025, after Marketing Automation Administrator and Senior Marketing Automation Administrator roles at the University of Alabama at Birmingham (2019–2025). Her profile says her background includes implementing Marketing Cloud without a consulting partner and cites knowledge of AMPscript, SQL, Automation Studio, Journey Builder, Data Designer and MobileConnect.
Michael Mercer
LinkedInExperience: Manager, Salesforce Marketing Cloud Campaign Deployment · Sobeys
Manager, Salesforce Marketing Cloud Campaign Deployment at Sobeys since November 2023, after Campaign Specialist, Customer Engagement (2019–2022) and Manager, Direct to Customer Communications (2022–2023) roles there. His profile says that in the current role he led the system testing and regional roll-out of the Scene+ loyalty marketing program, including planning, creation and execution work.
Núria Agusti Ferre
LinkedInExperience: Product Manager Salesforce Marketing Cloud · SCRM - Lidl International Hub
Product Manager Salesforce Marketing Cloud at SCRM - Lidl International Hub since January 2026. She was previously Senior Global Salesforce Marketing Cloud Manager at Fluidra (2024–2025), where her profile lists membership in the Salesforce Center of Excellence, and before that a Salesforce Marketing Cloud Consultant and Senior Consultant at Omega CRM, A Merkle Company (2020–2023).
Pamela Ferrer
LinkedInExperience: Senior Manager, National Email Marketing · Crohn's & Colitis Foundation
Senior Manager, National Email Marketing at the Crohn's & Colitis Foundation since November 2024, after a National Manager role there (2021–2024). Her profile says that within Marketing Operations she is the primary Salesforce Marketing Cloud resource, and that she builds the systems its national email and lifecycle campaigns run on, including journey architecture, SQL-driven segmentation, data extension design, QA and campaign governance.
Vera A.
LinkedInExperience: Salesforce Marketing Cloud Campaign Manager · Capital One
Salesforce Marketing Cloud Campaign Manager at Capital One since February 2024, alongside current Email Marketing Manager (since 2022) and Sr. Manager, Marketing Operations (since 2025) roles there. She was previously Salesforce Marketing Cloud Campaign Specialist at Capital One (2019–2022) and Senior Manager, Marketing Programs at Alarm.com (2016–2019). Her headline lists CRM & Marketing Automation and Salesforce Marketing Cloud.
Choose the right perspective
Pick an architect or platform owner for questions about data models, integrations and governance, and a campaign or email operations manager for day-to-day build, segmentation and deployment questions. Check whether the relevant role is current, since practices on the platform change over time.
Questions to take into the conversation
- 01How did you structure data extensions and the data model in Marketing Cloud, and what would you change if you rebuilt it?
- 02What governance did you put in place for journeys, automations and sends across teams or brands, and what problems did it prevent?
- 03Which parts of Marketing Cloud did your team handle in-house versus with outside help, and how did that split work out?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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