10 senior living consultants
Senior living consultants in this group work on four kinds of problems: census and sales (four have held vice president titles in sales or marketing), community operations, development and acquisitions, and memory care. Each now works as a consultant or advisory principal. Pick among them by problem: stalled occupancy, a new community, an acquisition or a memory care program.
Professionals to explore
Amy R. Holland
LinkedInExperience: Principal · AR Holland Consulting
Based in the Toronto area, Amy R. Holland has been Principal at AR Holland Consulting since January 2026. Amy was Vice President, Sales and Marketing at Amica Senior Lifestyles (2011-2025), spending 14 years helping build and scale a senior living platform to a $4.6B portfolio exit, and at Sunrise Senior Living was Regional Vice President of Operations (2009-2011) and Regional Vice President of Sales & Marketing (2003-2009).
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Bruce Nathanson
LinkedInExperience: President, Advisory Services · Nathanson Consulting
Bruce Nathanson has been President, Advisory Services at Nathanson Consulting since August 2021, a practice designed to build senior housing census, and is a Certified Senior Advisor. Bruce was Senior Vice President at The New Jewish Home (2006-2020) and Senior Vice President, Marketing and Sales at The Simon's Company, Inc. (1992-2006). The one for census building and strategic planning questions.
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Dawn St. Clair-Davis, MBA, LNHA, CPASRM
LinkedInExperience: Founder & Principal Consultant · SCD Advisory Group LLC
Dawn St. Clair-Davis, MBA, LNHA, CPASRM founded SCD Advisory Group LLC in April 2026 to provide executive consulting and interim leadership to senior living, long-term care, post-acute and Life Plan communities. At Lutheran Life Communities, Dawn was Regional Director of Operations (2024-2026), Senior Executive Director (2022-2024) and Executive Director (2019-2024), and was Administrator (CEO) at Sunset Home (2014-2018).
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Jill Ford
LinkedInExperience: Senior Living Consultant · Independent
An independent Senior Living Consultant since February 2025, Jill Ford was Regional Director of Operations at Senior Lifestyle (2023-2024), Senior Executive Director at Milestone Retirement (2021-2023), Regional Director of Operations at Willis Development/Milestone Retirement (2020-2021) and Executive Director Ops Specialist at The Watermark at Beverly Hills (2017-2020). A fit for multi-community operations questions.
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Krista DiGeorge
LinkedInExperience: Independent Senior Living Consultant · Self Employed
Building high-performing sales teams with client organizations has been Krista DiGeorge's work as an Independent Senior Living Consultant since March 2024, alongside a Sales Enablement Coach role at 3rd3rd Marketing. Krista was Vice President Sales and Marketing at Asbury Communities, Inc. (2018-2022) and Solutions and Engagement Director at AgingIN (2024-2025). Best for senior housing sales training and coaching.
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Megan Carnarius
LinkedInExperience: Principal & Founder · Memory Care Consulting LLC
A registered nurse and licensed nursing home administrator, Megan Carnarius has been Principal & Founder of Memory Care Consulting LLC since April 2016. In 1989, Megan managed the first skilled memory care nursing setting in Boulder County and ran it deficiency-free for six and a half years. Megan was also Executive Director at Balfour Senior Living (2002-2016) and Regional Quality Assurance Nurse and Alzheimer's Specialist at Pinon Management Inc (1999-2002).
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Michael Bertrand
LinkedInExperience: Principal · Acadia Senior Living, LLC
Starting out as an MAI designated real estate appraiser, Michael Bertrand went on to work as a senior living market and development consultant and has been Principal at Acadia Senior Living, LLC since December 2016. Michael was Member Manager at Memory Care Centers of America, LLC (2013-2019) and Principal at Bertrand & Associate, Inc. (1998-2013), and advises on CCRC and Life Plan Community strategy for United Legacy Retirement Communities.
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Sheryl Sparks
LinkedInExperience: Owner · SS Senior Care Consulting
Since 2011, Sheryl Sparks has owned SS Senior Care Consulting, with expertise in senior care operations, sales, and Alzheimer's care and programming. Sheryl was VP Marketing and Alzheimer's Care at Highgate Senior Living (2000-2011) and Executive Director at Highgate House Assisted Living (1998-2001). Sheryl suits questions on building an Alzheimer's care program and on single and multiple property management.
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Staci Chang
LinkedInExperience: Real Estate Development Senior Living Consultant · SJC Consulting Services
Helping senior housing developers, investors and boards shape projects, including active adult and RCFE asset strategy and pre-opening and census turnarounds, Staci Chang has been a Real Estate Development Senior Living Consultant at SJC Consulting Services since February 2024. Staci was Chief Marketing & Business Strategy Officer at San Francisco Campus for Jewish Living (2018-2023) and Director of Market Research and Program Development at Sequoia Living (2010-2018).
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Steve Hays
LinkedInExperience: Owner of the Company · Hays Advisory Services, LLC
Steve Hays has owned Hays Advisory Services, LLC since 2012, consulting on finance, market, acquisition and operation needs for senior living and healthcare. Steve was SVP - Senior Living Communities at Welltower Inc. (2009-2011), Director of Business Development at Symbria Advisory Services (2015-2017), a Director at ParenteBeard (2007-2009) and a Partner at EY (1981-2003). Strong on acquisitions and financial turnarounds.
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Choose the right perspective
For occupancy and sales, start with Bruce Nathanson, Krista DiGeorge or Amy R. Holland; Staci Chang adds pre-opening and census turnaround work. Dawn St. Clair-Davis and Jill Ford have been regional directors of operations, which suits operating margin questions. Steve Hays and Michael Bertrand fit finance, market and development studies, and Megan Carnarius and Sheryl Sparks are the memory care and Alzheimer's care specialists.
Questions to take into the conversation
- 01What should a senior living community check first when occupancy stalls: lead flow, tour conversion or pricing?
- 02How do you staff and price a memory care neighborhood so it fills without hurting care quality?
- 03What market study should a developer commission before committing to an assisted living or active adult project?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.