Restaurants
10 Starbucks marketing leaders
These ten people hold or have held director-level or higher marketing roles at Starbucks and its regional businesses, from vice presidents of marketing to regional marketing directors. A reader can learn how Starbucks plans product and brand marketing and how that work is split between global and regional teams.
Professionals to explore
01—10Andrea Lee
LinkedInExperience: Director, Marketing and Digital Customer Engagement EMEA · Starbucks EMEA
Director, Marketing and Digital Customer Engagement EMEA at Starbucks EMEA since November 2025, on the EMEA Brand and Customer Experience Team. Andrea Lee was previously Director, Global Loyalty Program Strategy at McDonald's (2023–2025) and Marketing Director, Global Brand Marketing, Family & Kids, Partnerships at McDonald's (2015–2023).
Janet Brady
LinkedInExperience: Director, International Brand- Marketing, Product & Digital · Starbucks
Director, International Brand- Marketing, Product & Digital at Starbucks since March 2025, with a headline of Director, International Marketing & Digital at Starbucks. Janet Brady's other Starbucks roles include Director, International Product, Digital & Loyalty (2018–2025) and Sr. Brand Manager, Global Digital & Loyalty, EMEA & Latin America (2015–2018).
Krista van Veldhuizen
LinkedInExperience: Director Marketing & Product EMEA · Starbucks
Director Marketing & Product EMEA at Starbucks since August 2024, a director-level marketing role. Krista van Veldhuizen's other Starbucks roles were Head of Premium product, Merchandise and At Home Coffee EMEA (2023–2024) and Head of Customer Marketing, Product & Digital (licensing) EMEA (2022–2023).
Lisa Munro Collins
LinkedInExperience: VP, Marketing · Starbucks
Former VP, Marketing at Starbucks (2024–2026), a role in which the profile says Lisa Munro Collins oversaw brand and product strategy for a portfolio of high-visibility businesses and led integrated marketing efforts. Also former Director, Marketing at Starbucks (2022–2024), and SVP, Marketing and Internal Communications at Peak Credit Union since June 2026.
Louisa De Luca
LinkedInExperience: Head of Global Sales and Marketing · Starbucks
Head of Global Sales and Marketing at Starbucks since 2020. Louisa De Luca's other Starbucks roles were Director of Digital Customer Experience - Innovation for App & Retail - Global Brand Marketing (2018–2020) and Director of Innovation & Strategy for Beverages & Whitespace Retail - Global Brand Marketing (2017–2018).
Mavis Tang
LinkedInExperience: Vice President, Marketing · Starbucks China
Vice President, Marketing at Starbucks China since December 2025, a President/Vice President-level role in the marketing department. Mavis Tang was previously Brand General Manager, Grown Alchemist at L'OCCITANE Group (2024–2025) and Marketing Director, Biotherm at L'Oréal (2020–2023).
Michael Kotick
LinkedInExperience: Vice President, Marketing & Innovation · Starbucks
Vice President, Marketing & Innovation at Starbucks since April 2025, a role the profile places in the marketing department at President/Vice President level. Michael Kotick was also SVP, Head of Marketing at sweetgreen (2024–2025) and Senior Director, Brand Marketing at Chipotle Mexican Grill (2021–2023); the profile headline lists former roles at Chipotle, Nestle and sweetgreen.
Michele Waits
LinkedInExperience: vice president of marketing, Starbucks CPG and Food Service · Starbucks
Michele Waits has held the title vice president of marketing, Starbucks CPG and Food Service at Starbucks since June 2008, a President/Vice President-level role in the company's marketing department. The profile headline gives the role as vice president of marketing, Starbucks Channel Brand Management.
Samuel Fung
LinkedInExperience: Vice President, Product and Marketing, Asia Pacific · Starbucks Asia Pacific
Former Vice President, Product and Marketing, Asia Pacific at Starbucks Asia Pacific (2023–2025), a role the profile describes as shaping product (beverage, food, merchandise and packaged coffee), in-store and digital marketing and visual merchandising. Samuel Fung was also Director, Marketing, Digital Customer Experience and Retail Lobby, Asia Pacific there (2019–2023), and Chief Marketing Officer at Highlands Coffee (2025–2026).
Shantel Wong
LinkedInExperience: vp marketing, category & communications · Starbucks
Vp marketing, category & communications at Starbucks, a role the profile lists from 2006 to the present; the headline gives the title as vp, marketing, category & comm, greater china at Starbucks Coffee Company, at President/Vice President level. Shantel Wong was also Chief Marketing Officer, China at McDonald's (1995–2005).
Choose the right perspective
Match the person's scope to your question, since a global or US marketing leader sees different decisions than someone running marketing for one region or product line. Check whether each person's Starbucks role is current or past before relying on it for how the company markets today.
Questions to take into the conversation
- 01How does Starbucks decide which seasonal or new products get the most marketing support?
- 02How do global and regional marketing teams at Starbucks divide responsibility for campaigns and budgets?
- 03How does Starbucks use its loyalty program and app in its marketing, and how does it measure the results?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal