Retail
10 toy product development experts
These ten professionals have led toy product development in director and vice president roles at toy companies. A reader can learn how toy product development leaders run their teams and bring new toys to market.
Professionals to explore
01—10Amanda Bright
LinkedInExperience: Vice President Of Product Development · Spin Master
Vice President Of Product Development at Spin Master since 2022. Former Sr. Director of Process & Product Development Engineering (2021–2022) and Director of Process & Product Development Engineering (2018–2021) at Spin Master, and former Sr. Manager, Product Development, Barbie at Mattel, Inc. (2015–2017). The profile says the current role guaranteed product quality, reliability and cost compliance.
Basheer Mohtadi
LinkedInExperience: Vice President Of Product Development · Jazwares, LLC
Vice President Of Product Development at Jazwares, LLC since 2022, and former Senior Director of Product Development (2020–2022) and Director Of Product Development (2019–2020) there. The profile describes defining and executing a multi-year strategy for the product creation engine, supporting innovation, development and commercialization of product while meeting quality expectations and margin targets.
Carol Ling
LinkedInExperience: Senior Director Product Development · Hasbro
Former Senior Director Product Development (2022–2024) and Director of Engineering (2016–2022) at Hasbro. VP, Product Developemt at MGA Entertainment since 2024, as the profile spells the title. The profile describes expertise in soft toys development and overseeing factories' capability building for global sourcing in India, Indonesia and Vietnam.
David Wong
LinkedInExperience: Vice President of Product Development Engineering · Fisher-Price, Inc.
Former Vice President of Product Development Engineering (2015–2018) and Engineering Director (2011–2015) at Fisher-Price, Inc. Vice President - Engineering at Just Play since 2023. The profile describes a product design and development leader with 30 years of experience driving innovation, increasing speed to market and balancing cost against features in a product.
Diana Avellan
LinkedInExperience: Sr.Director Product Development - Plush · Jazwares, LLC
Sr.Director Product Development - Plush at Jazwares, LLC since 2024, with a Director of Product Development role there also listed as current since 2022. Former Sr. Project Manager (2022) and Project Manager (2020–2022) at Jazwares, and former Lead Designer Pokemon Plush at Wicked Cool Toys (2019–2020). The profile describes managing the product development process for licensed Squishmallows.
Ian Patterson
LinkedInExperience: Sr. Director, Product Development · Spin Master
Sr. Director, Product Development at Spin Master since 2022, a role the profile tags at the Director level. Former Director, Manufacturing & Prototype Development (2021–2022), Sr. Mgr. Global Product Design & Development (2018–2021) and Product Development Manager (2015–2017) at Spin Master.
James Seit
LinkedInExperience: VP Product Development · Mattel Asia Pacific
Former VP Product Development at Mattel Asia Pacific (2009–2018). The profile also lists Executive Positions in operation and manufacturing at Mattel, Inc. (2004–2015) and describes over 30 years in the toys and children's product industry, with experience leading new product development, manufacturing operations and project management.
Joanna Delany
LinkedInExperience: Vice President Of Global Product Development · Mattel, Inc.
Vice President Of Global Product Development at Mattel, Inc. since 2019, and former Senior Director Product Development (2016–2019), Director Product Development (2011–2016) and Senior Manager- Product Development (2009–2011) there. The profile describes extensive experience in program management and product development and in leading teams.
Michael Lichodziejewski
LinkedInExperience: Director Of Product Development - Hasbro Games · Hasbro
Former Director Of Product Development - Hasbro Games (2020–2022), Director Of Product Design - Classic Games (2019–2020) and Director of Product Design - Preschool Toys and Games (2018–2019) at Hasbro. The profile describes leading design teams, hands-on creation of patented products and managing the product development process from concept through mass production.
Mindy Corrill
LinkedInExperience: VP, Product Development at Just Play · Just Play
VP, Product Development at Just Play since 2024, and former Senior Director Product Development (2022–2024) and Director, Product Development (2011–2022) there. The profile describes Just Play Products as a company that specializes in toys for kids of all ages.
Choose the right perspective
Match the person's product category to yours, since plush, games and dolls call for different factories, materials and testing. Also consider whether your question is about engineering and manufacturing in Asia or about planning and running the development pipeline, and pick someone whose roles centered on that side.
Questions to take into the conversation
- 01How do you structure the development calendar from concept to production so a toy makes its retail launch window?
- 02How do you work with factories on prototypes, tooling and safety testing to keep cost and quality under control?
- 03How do you decide which concepts move forward into development and which get cut?
Reaching toy product development experts
How can I contact one of these toy product development experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 7 companies, including Spin Master; Jazwares, LLC and Hasbro, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach toy product development experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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