Insurance
10 USAA marketing leaders
These ten USAA marketing leaders hold or have held brand marketing, property and casualty marketing, member communications, brand media and social, paid media and insurance creative roles at USAA, from director to senior vice president. A reader can learn how marketing leaders work at USAA from people who have held the role.
Professionals to explore
01—10Becky Doyle
LinkedInExperience: Director of Brand Marketing · USAA
Director of Brand Marketing at USAA since August 2024, in San Antonio, with Brand Management at USAA also listed at director level since October 2021. Becky Doyle's profile also lists Director Client Management, Advice and Life Events (2015–2021) and Brand Manager (2002–2007) at USAA.
Dan Tharp
LinkedInExperience: Executive Director, Brand Media & Social · USAA
Executive Director, Brand Media & Social at USAA since December 2023, based in New Braunfels, Texas, and Director of Brand Media, Social & Analytics at USAA from 2022 to 2024. Dan Tharp's profile also lists Director Media Channels & Enterprise Strategy (2017–2023) and Lead, Social Marketing (2016–2023) at USAA.
Don Kransteuber
LinkedInExperience: Executive Director, Head of Paid Media & Social · USAA
Executive Director Digital Experience at USAA since October 2024, and Executive Director, Head of Paid Media & Social at USAA from August 2023 to September 2025, in Charlotte. Don Kransteuber's profile also lists Senior Director—Head of Paid Media (2021–2023) and Director—Home Lender Marketing (2020–2021) at TIAA.
Jennifer Escobar
LinkedInExperience: VP Head of Brand Marketing · USAA
VP Head of Brand Marketing at USAA since October 2024, in San Antonio, and Enterprise Senior Marketing Officer, Head of Brand Marketing at USAA from 2021 to 2025. Jennifer Escobar's profile also lists P&C Senior Marketing Officer, Head of P&C Marketing (2019–2021) and Executive Director of Brand Management (Head of Retail Bank Marketing) (2015–2017) at USAA.
Keith Crumb
LinkedInExperience: Executive Director, Head of Insurance Marketing Creative · USAA
Executive Director, Head of Insurance Marketing Creative at USAA since January 2024, with the role listed at director level in Marketing. Keith Crumb's profile also lists 2nd VP & General Manager, Embedded InsurTech Initiatives (2019–2024), 2nd Vice President, Marketing Operations - Direct to Consumer (2016–2019) and Sr. Marketing Director - Personal Insurance (2008–2016) at Travelers.
Lisa Dyer
LinkedInExperience: Director, Enterprise Brand Management · USAA
Director, Enterprise Brand Management at USAA since August 2021, where the profile says Lisa Dyer leads teams developing marketing strategies to onboard new USAA members and attract top talent, overseeing a combined $23M marketing budget. The profile also lists Director, Digital Technical Product Management at USAA since 2024 and Director of Marketing, Campaign Development at USAA (2015–2021).
Marissa Zuniga Peters
LinkedInExperience: Vice President Member Communications · USAA
Vice President Member Communications at USAA since December 2025, with the role listed in the Marketing department, and Assistant Vice President at USAA from May 2021 to December 2025. Marissa Zuniga Peters's profile also lists Executive Director roles at USAA (2016–2021) and Director of Business Administration at PB Products (2015–2016).
Ruby Rizo
LinkedInExperience: Former Executive Director, Brand Marketing & Creative Operations · USAA
Former Executive Director, Brand Marketing & Creative Operations at USAA (December 2023 to November 2024), and Executive Director, Strategic Planning & Execution at USAA since October 2024. Ruby Rizo's profile also lists Head of Brand & Creative Strategy and Research (2022–2024), Brand & Creative Strategy Director (2020–2022) and Director of Production, Creative Services (2019–2020) at USAA.
Sara Lazar
LinkedInExperience: Director of Marketing- P&C Owned Channels · USAA
Director of Marketing- P&C Owned Channels at USAA since August 2021, in San Antonio, with the role listed at director level. Sara Lazar's profile also lists Lead Brand Manager- P&C Insurance (2019–2021), Lead Brand Manager- Enterprise Member Performance (2017–2019) and Sr. Marketing Manager (2016–2017) at USAA.
Sarah Sledge Cook
LinkedInExperience: Senior Vice President, P&C Marketing · USAA
Senior Vice President, P&C Marketing at USAA since February 2026, with Head of P&C Marketing at USAA also listed as current since December 2021. The profile describes Sarah Sledge Cook as Vice President, Chief Marketing Officer for USAA's property and casualty business, responsible for driving D2C growth, and also lists Chief Marketing and Sales Officer at Plymouth Rock Assurance (2019–2021).
Choose the right perspective
Match the person to the part of marketing behind your question, such as enterprise brand, insurance product marketing, member communications, media and social or creative. Check the dates on the relevant role before asking how things work at USAA today.
Questions to take into the conversation
- 01How do you split marketing work between the enterprise brand and individual insurance and banking products?
- 02How do you plan paid media and social for a brand that serves a specific membership community?
- 03What does a strong partnership between marketing and creative teams look like inside a large insurer?
Reaching USAA marketing leaders
How can I contact one of these USAA marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: USAA, based on profile data retrieved on October 13, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach USAA marketing leaders?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
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Can an AI agent ask one of these USAA marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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