CRM, sales and revenue
10 Veeva CRM experts
These ten professionals have owned, administered or led Veeva CRM in-house as platform owners, CRM managers and commercial IT leads. Readers can learn how they ran the platform day to day, supported commercial users and planned changes to it.
Professionals to explore
01—10Andrea Hasse
LinkedInExperience: Veeva CRM Platform Owner Benelux · Bayer
Veeva CRM Platform Owner Benelux at Bayer since July 2023. The profile describes the role as Veeva CRM platform owner for the Benelux cluster countries. Andrea Hasse previously held Bayer roles as Senior Customer Relationship Manager (2016–2023) and Business Information Officer (2001–2016), and was Field Sales Manager Benelux at Bayer (1999–2000).
Gabriele Penati
LinkedInExperience: CRM Manager Pharmaceuticals · Bayer
CRM Manager Pharmaceuticals at Bayer since September 2021. The profile describes the role as CRM Manager for Bayer Pharma Italy, responsible for Veeva CRM and linked tools management, training and field force support. Before Bayer, Gabriele Penati was CRM Manager at NOW at Sky Italia (2019–2021) and IT Project Manager at Sky Italia (2017–2019).
Helena Horvathova, PMP
LinkedInExperience: Business Analyst & Veeva CRM Lead · AbbVie
Business Analyst & Veeva CRM Lead at AbbVie since January 2014. The profile lists a Veeva CRM and CLM implementation for the SR and CR affiliate, Veeva training and ongoing support for a commercial team of 79 users, and acting as Veeva CRM system lead for multichannel cycle plans, Veeva suggestions and meetings and events functionality.
Kasia Tazearslan
LinkedInExperience: Manager, Commercial IT, Veeva CRM · Alkermes
Manager, Commercial IT, Veeva CRM at Alkermes since July 2025, following Alkermes roles as Senior Systems Analyst (2022–2025) and IT Systems Analyst II (2018–2022). The profile lists Veeva CRM, Veeva Vault (medComms and PromoMats) and Service Cloud administration.
Marina Álvarez Muñoz
LinkedInExperience: Veeva CRM Specialist - Omnichannel Strategy · MSD
Veeva CRM Specialist - Omnichannel Strategy at MSD since March 2025. Earlier roles include Global Veeva CRM & Business Intelligence at ROVI Pharmaceutical Company (2023–2025), where the profile mentions creating a new CRM for the Rovi Industrial Services Business, and Veeva CRM & Business Analyst at Sobi - Swedish Orphan Biovitrum (2021–2022).
Mohammad Islamuddin
LinkedInExperience: Assistant Manager-Veeva CRM & Business Excellence · Boehringer Ingelheim
Former Assistant Manager-Veeva CRM & Business Excellence at Boehringer Ingelheim (2017–2019) and Sales and Operations (Veeva CRM-Data Analyst) at Eli Lilly and Company (2012–2015); Manager CRM - Commercial Excellence at Bayer since 2019. The profile lists implementing Veeva CRM across India, training 600+ employees on Veeva CRM, and implementing Veeva Align, Veeva Network and a DMAC tool.
Pranjali Kesarwani
LinkedInExperience: Sr. Manager, Veeva CRM and Vault · Lundbeck
Sr. Manager, Veeva CRM and Vault at Lundbeck since December 2025, after serving as Manager, Veeva CRM and Vault at Lundbeck (2023–2025) and Sr Analyst, CRM systems at Horizon (2019–2022). The profile describes driving efficiency and compliance through Veeva CRM/Vault automation, AI-driven solutions and training programs, with rollouts and process improvements across commercial and medical operations.
Sébastien Robert
LinkedInExperience: Veeva CRM Engineering Lead Global Digital · Sanofi
Veeva CRM Engineering Lead Global Digital at Sanofi since September 2024, after serving as Veeva CRM Technical Architect Global Digital at Sanofi (2018–2024) and CRM Program Manager Global & Europe at Sanofi (2014–2018). The profile describes acting as CRM Platform Owner for global Veeva CRM ecosystems, bridging business strategy and technology execution.
Szymon Szpot
LinkedInExperience: Tech Director - Veeva Vault CRM migration and CRM Commercial · GSK
Tech Director - Veeva Vault CRM migration and CRM Commercial at GSK since March 2024. The profile describes developing the strategy for the integrations workstream from Veeva CRM to Vault CRM, including timelines, milestones, resourcing model, activities definition and risk assessments. Szymon Szpot was earlier IT Service Manager and Product Owner - Veeva CRM (SFDC) Competency Centre at GSK (2017–2019).
Thomas McMurray
LinkedInExperience: Director, Global Head for the Center of Excellence Veeva CRM and Veeva Vaults · Insmed Incorporated
Director, Global Head for the Center of Excellence Veeva CRM and Veeva Vaults at Insmed Incorporated since December 2020, after serving as Associate Director, Technical Lead, Commercial Enterprise Systems at Insmed (2018–2020). Before Insmed, Thomas McMurray held IT associate director and senior project manager roles at Novartis (2009–2018).
Choose the right perspective
Match the person's role type to your question: platform owners and centre-of-excellence leads suit governance and roadmap decisions, while administrators and analysts suit configuration and user support questions. Check the dates on each role so the person's hands-on experience lines up with the Veeva CRM setup you run today.
Questions to take into the conversation
- 01How did you split Veeva CRM ownership between commercial operations and IT, and how did you decide which change requests made it into each release?
- 02What did you do to drive field adoption of Veeva CRM after go-live, and which training or support approaches worked best?
- 03If you have planned a move from Veeva CRM to Vault CRM, which workstreams and risks did you prioritize and why?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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