10 Victoria's Secret ecommerce leaders
VP Digital Commerce, VP - Ecommerce - International and Vice President of Digital Merchandising are among the current titles held by these Victoria's Secret ecommerce leaders, alongside e-commerce, digital product management and digital merchandising roles. A reader can learn how ecommerce leaders work at Victoria's Secret from people who have held the role.
Professionals to explore
Alicia Serratore
LinkedInExperience: Director, Digital Merchandising · Victoria’s Secret & Co.
Alicia Serratore has been Director, Digital Merchandising at Victoria’s Secret & Co. since June 2024. The profile also lists eCommerce Manager, Merchandising & Operations at Burlington Stores, Inc. from 2017 to 2020 and eCommerce Merchandising Manager at Burlington Stores, Inc. from 2013 to 2017.
Camille B.
LinkedInExperience: AVP E-Commerce · Victoria’s Secret & Co.
Camille B. has been AVP E-Commerce at Victoria’s Secret & Co. since April 2022. The profile also lists Senior Director - Internet Merchandising at Saks Fifth Avenue from 2018 to 2019 and Director - Internet Merchandising at Saks Fifth Avenue from 2015 to 2018.
Deirdre Murphy
LinkedInExperience: Former Associate Vice President, Global eCommerce · Victoria’s Secret & Co.
Deirdre Murphy is a former Associate Vice President, Global eCommerce at Victoria’s Secret & Co., a role held from April 2021 to October 2024. At Victoria’s Secret & Co., Deirdre Murphy also lists Associate Vice President: Digital Marketing, Creative, Copy (Global) from 2025 and Associate Vice President, Digital Marketing (Global) from 2024.
Jenna Brunner
LinkedInExperience: VP of Digital · Victoria’s Secret & Co.
Jenna Brunner has been VP of Digital at Victoria’s Secret & Co. since April 2024, and the listing describes running digital across site, app, analytics and operations for VS and PINK. At Victoria’s Secret & Co., Jenna Brunner also lists Associate Vice President Digital Experience, Data & Analytics from 2022 to 2024, Director of Digital Products- Personalization from 2020 to 2022 and Director of Ecommerce from 2017 to 2021.
Laurie Musser
LinkedInExperience: Director, Digital Products · Victoria’s Secret & Co.
Laurie Musser has been Director, Digital Products at Victoria’s Secret & Co. since April 2024. At Victoria’s Secret & Co., Laurie Musser also lists Sr. Product Owner from 2021 to 2024. The profile also lists Senior Product Manager at Gap Inc. from 2003 to 2013.
Nicole Avignone
LinkedInExperience: Vice President of Digital Merchandising · Victoria’s Secret & Co.
Nicole Avignone has been Vice President of Digital Merchandising at Victoria’s Secret & Co. since May 2024. At Victoria’s Secret & Co., Nicole Avignone also lists Associate Vice President of Digital Merchandising from 2022 to 2024 and Director, Digital Merchandising from 2018 to 2022.
Raymond Perez
LinkedInExperience: Former VP, E-commerce & Marketplace · Victoria’s Secret & Co.
Raymond Perez is a former VP, E-commerce & Marketplace at Victoria’s Secret & Co., a role held from November 2023 to April 2026. The profile also lists Senior Director, Global DTC E-commerce at Nike from 2021 to 2023 and Head of Brand Management, Amazon Fashion Private Brands at Amazon from 2016 to 2019.
Roberta Bobal
LinkedInExperience: VP - Ecommerce - International · Victoria’s Secret & Co.
Roberta Bobal has been VP - Ecommerce - International at Victoria’s Secret & Co. since April 2023, based in Hong Kong. At Victoria’s Secret & Co., Roberta Bobal also lists AVP - Ecommerce - International from 2020 to 2023. The profile also lists Director Of Ecommerce at Coach from 2016 to 2019.
Sundar Iyer
LinkedInExperience: Director, Digital Product Management @Victoria's Secret · Victoria’s Secret & Co.
Sundar Iyer has been Director, Digital Product Management @Victoria's Secret at Victoria’s Secret & Co. since August 2025. At Victoria’s Secret & Co., Sundar Iyer also lists Senior Product Owner, Digital - Web Checkout from 2022 to 2025 and Digital Product Owner - Omni Channel Order Management from 2019 to 2022.
Tracy Peck
LinkedInExperience: VP Digital Commerce · Victoria’s Secret & Co.
Tracy Peck has been VP Digital Commerce at Victoria’s Secret & Co. since May 2022. The profile also lists VP Site Merchandising at Macy's from 2020 to 2022, VP Digital Strategies & Site Merchandising at Macy's from 2019 to 2020 and GVP Digital Strategies at Macy's from 2017 to 2019.
Choose the right perspective
Match the person's part of ecommerce, such as digital merchandising, digital product, digital operations or international ecommerce, to the decision you face. Weigh whether the person ran the US site or international markets, since each sees different problems.
Questions to take into the conversation
- 01What did you focus on first when you took on your ecommerce role at Victoria's Secret?
- 02How do you decide which site or app changes to prioritize in the area you oversee?
- 03What would you do differently if you took on your Victoria's Secret ecommerce role again today?
Reaching Victoria's Secret ecommerce leaders
How can I contact one of these Victoria's Secret ecommerce leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Victoria’s Secret & Co., based on profile data retrieved on October 25, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Victoria's Secret ecommerce leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Victoria's Secret ecommerce leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.