Retail
10 Walmart marketing leaders
These ten current and former Walmart marketing leaders include Walmart's Chief Marketing Officer alongside an executive vice president, senior vice presidents, vice presidents and senior directors of marketing, media and digital marketing. A reader can learn how a large retailer plans seasonal and retail marketing, buys media and runs digital engagement.
Professionals to explore
01—10Andrew Waiser
LinkedInExperience: VP, Digital Marketing and Engagement · Walmart Canada
VP, Digital Marketing and Engagement at Walmart Canada since 2024, a Mississauga role the profile places in the Marketing department at President/Vice President level. The profile also lists Associate Vice President, Digital Marketing at Canadian Tire Corporation (2019–2024) and Director, Digital Marketing Planning, Strategy & Innovation at CIBC (2018–2019).
Courtney Carlson
LinkedInExperience: Senior Vice President Marketing · Walmart
Former Senior Vice President Marketing at Walmart (2021–2025), based in Bentonville, Arkansas, and Senior Vice President Private Brands, General Merchandise at Walmart since 2025. The profile also lists Head of Marketing, North America at Under Armour (2017–2020) and Vice President, Marketing at Target (2015–2017).
Jenna Kunkel
LinkedInExperience: Vice President Marketing Seasonal, General Merchandising, Fashion, Private Brands · Walmart
Former Vice President Marketing Seasonal, General Merchandising, Fashion, Private Brands at Walmart (2023–2026), and Head of Business Strategy Office & Chief of Staff Merchandising at Walmart since 2026. The profile also lists Head of Brand and Integrated Marketing (VP) at iFIT (2021–2023) and Head of Global Marketing Retail E-Commerce (Amazon.com) at Amazon (2017–2020).
Jennifer Turley Waits
LinkedInExperience: Senior Director, Marketing Planning & Strategy · Walmart
Senior Director, Marketing Planning & Strategy at Walmart since 2021, based in Bentonville, Arkansas. The profile also lists Director of Insights at Walmart (2019) and, at Sam's Club, Director of Insights & International Marketing (2019–2020) and Associate Director, Marketing Strategy & Planning (2020–2021).
Jill Toscano
LinkedInExperience: Vice President Head of Media · Walmart
Vice President Head of Media at Walmart since 2019. The profile says the role oversees five areas within Marketing, including full-funnel paid media strategy and planning, brand social marketing, influencer and content affiliates and social commerce. It also lists Director, Global Media at Intel (2018–2019) and Vice President, US Media at American Express (2013–2015).
Lindsey Williams
LinkedInExperience: Senior Director, Marketing Strategy and Planning · Walmart
Senior Director, Marketing Strategy and Planning at Walmart since 2024, and Director, Retail Marketing at Walmart (2016–2024). Other Walmart roles on the profile include Director Brand Management (2012–2016) and Director, Visual Merchandising (2015–2016), and the profile headline reads Senior Director, Retail Marketing at Walmart.
Rita Patel
LinkedInExperience: Senior Vice President Marketing · Walmart
Senior Vice President Marketing at Walmart since 2025. At Inspire the profile lists Brand President, Arby s (2023–2024), Chief Marketing Officer, Arby s (2022–2023) and Chief Marketing Officer, Buffalo Wild Wings (2020–2022), and it also lists Vice President, Global Marketing Capabilities at Beam Suntory (2017).
Stephanie Stoddart
LinkedInExperience: Sr. Director - Marketing · Walmart
Sr. Director - Marketing at Walmart since 2014, a Bentonville role the profile places in the Marketing department at Director level. The profile also lists Director Marketing, Fresh Grocery at Walmart (2012–2014) and Brand Manager roles at Kimberly-Clark (2004–2009) and Unilever (2000–2004).
Tracy Poulliot
LinkedInExperience: Executive Vice President, US eCommerce & Marketing · Walmart
Executive Vice President, US eCommerce & Marketing at Walmart since 2026, a role the profile places in the Marketing department at President/Vice President level. Other Walmart roles include Senior Vice President, Shopping Experience, US eCommerce (2025–2026), Vice President, Strategy & Governance (2022–2025) and Vice President, Defect Reduction (2021–2022).
William White
LinkedInExperience: Chief Marketing Officer · Walmart
Chief Marketing Officer at Walmart since 2020; the profile says this role leads an organization focused on driving customer engagement. At Target the profile lists Senior Vice President Marketing (2017–2020), Vice President Marketing (2014–2017) and Marketing Director (2013–2014).
Choose the right perspective
Match the person's remit to your question: executives suit questions about overall marketing strategy and budgets, while media, digital and planning leaders suit questions about channel mix and campaign execution. Check whether the Walmart role is current or past, and whether it sat in the US business or Walmart Canada, before asking about recent practice.
Questions to take into the conversation
- 01How does a national retailer decide how much marketing spend goes to seasonal events versus everyday brand campaigns?
- 02Which measures does a retail marketing team use to judge whether paid media drove store and online sales?
- 03How do marketing, merchandising and ecommerce teams coordinate on a major promotion at a large retailer?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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