10 Wayfair category managers
Category manager and senior category manager roles are among the roles held by these ten Wayfair category managers, whose current titles cover upholstery, outdoor furniture, outdoor and seasonal decor, storage and grills, and UK housewares. A reader can learn how category managers work at Wayfair from people who have held the role.
Professionals to explore
Amy Connell
LinkedInExperience: Category Manager, Outdoor Furniture · Wayfair
Category Manager, Outdoor Furniture at Wayfair since October 2025, based in Boston, Massachusetts. At Wayfair they were also Category Manager, Kitchen & Dining Furniture (2024–2025), Senior Associate, North America Supplier Acquisition & Partnerships (2022–2024) and Associate, North America Supplier Acquisition & Partnerships (2021–2022).
Bethany Sinclair
LinkedInExperience: Senior Category Manager · Wayfair
Senior Category Manager at Wayfair since August 2021, based in the United Kingdom, with a profile headline of Senior Category Manager at Wayfair (Housewares, Home Improvement & Outdoor). At Wayfair they were also Category Manager (2019–2021), Assistant Category Manager (2017–2019) and Category Associate (2016–2017).
Milana Malko
LinkedInExperience: Category Manager · Wayfair
Category Manager at Wayfair since July 2025, a role the highlight describes as Category Manager for Wayfair Canada’s Home Improvement business, with a supplier portfolio including plumbing, lighting, flooring and hardware. At Wayfair they were also Creative Operations Project Manager (2025) and Project Management Intern (2023).
Mira Semaan
LinkedInExperience: Senior Category Manager - Storage & Organization and Grills · Wayfair
Senior Category Manager - Storage & Organization and Grills at Wayfair since March 2026, based in Greater Boston. At Wayfair they were also Category Lead - Storage & Organization (2025–2026) and Category Manager - Grills (2022–2025), and their profile lists Business Development Manager at Whelen Engineering (2021–2022) and Sourcing Manager at NAPA Auto Parts (2020–2021).
Oscar Li
LinkedInExperience: Category Manager, Upholstery · Wayfair
Category Manager, Upholstery at Wayfair since February 2023, based in Boston, Massachusetts. At Wayfair they were also Senior Analyst, Supplier Outreach & Engagement (2022–2023), and their profile lists Logistic Supervisor (2021–2022) and Logistics Analyst (2018–2021) at Tesla and Project Manager at The Topocean Group (2016–2018).
Peer Frömbling
LinkedInExperience: Category Manager (UK Housewares), UK Branded Strategy Lead · Wayfair
Category Manager (UK Housewares), UK Branded Strategy Lead at Wayfair since May 2026, based in London, a role the highlight describes as leading the UK Housewares Category. At Wayfair they were also Category Manager (UK Housewares, Branded) (2023–2026) and Assistant Category Manager (2020–2023).
Shannon Hoar
LinkedInExperience: Senior Category Manager - Outdoor Decor, Seasonal Decor, & Outdoor Fireplaces · Wayfair
Senior Category Manager - Outdoor Decor, Seasonal Decor, & Outdoor Fireplaces at Wayfair since March 2026, based in Boston, Massachusetts. At Wayfair they were also Category Manager - Outdoor Decor, Seasonal Decor, & Outdoor Fireplaces (2025–2026), Category Manager - Youth Furniture & Decor (2022–2025) and Senior Associate, Category Management (2019–2022).
Stina Gebhardt
LinkedInExperience: Senior Category Manager · Wayfair
Senior Category Manager at Wayfair since April 2023, a role the highlight lists as Head of Kitchen, Dining & Home Office; they are based in the Berlin Metropolitan Area. At Wayfair they were also Category Manager (2022–2023), which the highlight lists as Head of DE Bedroom, as well as Partner Operations Manager (2020–2022) and Castlegate Account Management Associate (2018–2020).
Tom Trett
LinkedInExperience: Category Manager - Outdoor and Emerging Categories · Wayfair
Category Manager - Outdoor and Emerging Categories at Wayfair since February 2022, a London role the highlight describes as overseeing relationships with >100 suppliers. At Wayfair they were also Partner Operations Manager - Home Office (2020–2022) and Partner Operations Senior Associate - Kitchen & Dining (2019–2020), and their profile lists Supply Chain Manager at Haier (2017–2018).
Trisha Malconian
LinkedInExperience: Category Manager · Wayfair
Category Manager at Wayfair since September 2022, based in Cambridge, Massachusetts; the profile summary describes managing a $64M supplier portfolio and leading the full strategy and P&L for a >$400M Plumbing business at Wayfair. At Wayfair they were also Senior Category Associate (2020–2022), and their profile lists Product Marketing Manager at BNY Investments Mellon (2015–2020).
Choose the right perspective
Match the person's category and market, such as US furniture, UK housewares or German kitchen and dining, to the question you want to ask, since category managers know their own categories best. Check how long they have held the current role, because people newer to a category see different parts of the work than long-tenured ones.
Questions to take into the conversation
- 01How did you divide your time between supplier relationships, assortment and reviewing results in your category?
- 02How did managing a category in one market differ from the same category in another market?
- 03What did you carry over from earlier operations or analyst roles into category management?
Reaching Wayfair category managers
How can I contact one of these Wayfair category managers?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Wayfair, based on profile data retrieved on October 17, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Wayfair category managers?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Wayfair category managers a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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